基于旅游动机的旅游目的地选择行为分析

交通运输系统工程与信息 ›› 2014, Vol. 14 ›› Issue (5): 175-180.

基于旅游动机的旅游目的地选择行为分析

赵昕^*1,2，关宏志²，王昊³

1.交通运输部科学研究院，北京100029；2.北京工业大学交通工程北京市重点实验室，北京100124； 3.中央财经大学管理科学与工程学院，北京100081

收稿日期:2014-01-09 修回日期:2014-03-10 出版日期:2014-10-25 发布日期:2014-12-17
作者简介:赵昕（1978-）男，北京人，工程师，博士.
基金资助:
国家自然科学基金（51308016，50978008，71403304）

An Analysis on Choice Behavior of Tourist Destination Based on Tourist Motivation

ZHAO Xin^1,2 ，GUAN Hong-zhi² ，WANG Hao³

1.Academy of Transportation Science, Ministry of Transport, Beijing 100029，China； 2.Key Laboratory of Traffic Engineering，Beijing University of Technology, Beijing 100124，China； 3.School of Management Science and Engineering, Central University of Finance and Economics, Beijing 100081，China

Received:2014-01-09 Revised:2014-03-10 Online:2014-10-25 Published:2014-12-17

摘要/Abstract

摘要：

旅游目的地选择是游客出行决策的核心问题，本文对游客的目的地选择行为进行了研究.本课题组选取北京市区8个景点，以在京旅游的游客作为研究对象，组织进行了游客出行行为调查.问卷设计22 项旅游动机，通过对游客旅游动机项提取因子，并对旅游动机的因子得分进行聚类分析把游客分为4 类.在构建游客旅游目的地选择行为模型时，对首个目的地和非首个目的地分别建模.模型中引入了旅游动机类型变量，证明旅游动机对游客目的地选择行为影响显著.另外出行距离在不同阶段对游客目的地选择的影响存在显著的差异.该模型精度较高，为进一步研究旅游目的地选择行为提供了理论依据.

关键词: 城市交通, 旅游目的地选择, 旅游动机, 聚类分析, 随机效用理论

Abstract:

The choice of travel destinations is the key issue of traveling decision-making of tourists. This paper studies tourist’s destination choice behavior. Tourists travel behavior survey conducted in eight parks which located in Beijing area. In order to analyze travel behavior of tourists, the authors investigated 633 tourists using questionnaire survey in Beijing. Four motivation factors were extracted form 22 items and four categories of tourists were classified according to the four motivation dimensions. This paper proves that tourist motivation significantly affects their behavior of travel destination choice by building a two- step model which includes variables of motivation types. In addition, it is revealed that the impact of distance is significantly varied in the two different stages. The model has high accuracy, and this study provides a theoretical basis for further study on destination choice behavior.

Key words: urban traffic, travel destination choice, tourist motivation, cluster analysis, random utility theory

中图分类号:

U491

赵昕，关宏志，王昊. 基于旅游动机的旅游目的地选择行为分析[J]. 交通运输系统工程与信息, 2014, 14(5): 175-180.

ZHAO Xin,GUAN Hong-zhi，WANG Hao. An Analysis on Choice Behavior of Tourist Destination Based on Tourist Motivation[J]. Journal of Transportation Systems Engineering and Information Technology, 2014, 14(5): 175-180.

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链接本文: http://www.tseit.org.cn/CN/abstract/abstract18870.shtml

http://www.tseit.org.cn/CN/Y2014/V14/I5/175

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