| 铁路局货物运输需求大数据分析 |
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| 引用本文： | 姚国平.铁路局货物运输需求大数据分析[J].铁路计算机应用,2016,25(9):46-49. |
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| 作者姓名： | 姚国平 |
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| 作者单位： | 呼和浩特铁路局 信息技术所,呼和浩特 010030 |
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| 摘 要： | 以铁路货运电子商务系统数据为依据，运用大数据手段，对呼和浩特铁路局当前的货物运输需求情况做具体分析。以临河站为例，分析不同品类运量，制定针对性的营销策略，科学合理地安排营销计划，形成具有较强竞争力的货运营销机制，更好地为铁路货运营销服务。
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| 关 键 词： | 铁路 运输需求 大数据分析 |
| 收稿时间： | 2016-06-15 |
Big data analysis of freight transportation demandad for railway ministration |
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| Affiliation: | Institute of Information Technology, Hohhot Railway Administration, Hohhot 010030, China |
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| Abstract: | Based on the data of railway freight transportation electronic commerce system, using big data means, this article analyzed the current demand of railway freight transportation for Hohhot Railway Administration, took Linhe Station as an example, analyzed the volume of different category, developed targeted marketing strategies, arranged scientific and reasonable marketing plan, formed a strong competitive freight marketing mechanism, served railway freight transportation marketing better. |
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