| 城市居民使用共享单车意向研究——以合肥为例 |
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| 引用本文： | 颜冉,储金龙,杨新刚.城市居民使用共享单车意向研究——以合肥为例[J].交通信息与安全,2017,35(6):101. |
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| 作者姓名： | 颜冉 储金龙 杨新刚 |
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| 作者单位： | 安徽建筑大学建筑与规划学院 合肥230022 |
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| 摘 要： | 为了探究共享单车使用意向的影响因素和因素间的作用关系,基于计划行为理论(TPB)构建了关于态度、主观规范、感知愉悦、灵活便捷和行为意向等潜变量的计划行为理论扩展模型.通过对问卷调查数据的信度和效度的分析,构建了共享单车使用意向的结构方程模型(SEM),得到各影响因素间的关系路径.结果表明,TPB理论可以很好地解释居民使用共享单车的行为意向,在共享单车的使用意向影响因素中,主观规范的影响最为显著,态度居其次,再次是感知愉悦,而灵活便捷对行为意向的影响作用相对较弱.
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| 关 键 词： | 城市交通 共享单车 计划行为理论(TPB) 结构方程模型(SEM) 使用意向 |
Intention of Urban Residents to Use Public Bike-sharing System: A Case Study in Hefei |
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| Abstract: | In order to study factors that have influences on intention to use public bike-sharing system,and relationships among them,an extended model of is developed on the basis of theory of planned behavior (TPB).In this model,latent variables are attitude,subjective norms,perceived pleasure,flexibility and convenience,and behavioral intention.By analyzing reliability and validity of data obtained from questionnaires,a structural equation model (SEM) of intentions to use bike-sharing is developed,and relations among the factors are obtained.The results show that TPB can be applied to explain the intention of urban residents to use bike-sharing.Subjective norms have the most significant impact on the intention,following by attitude,then by perceived pleasure,while effects of flexibility and convenience is relatively insignificant. |
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