| 基于铁路通勤用户需求的铁路新票制产品设计 |
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| 引用本文： | 张涛.基于铁路通勤用户需求的铁路新票制产品设计[J].铁路计算机应用,2022,31(1):9-14. |
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| 作者姓名： | 张涛 |
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| 作者单位： | 中国国家铁路集团有限公司 客运部，北京 100844 |
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| 基金项目： | 国家重点研发计划项目(2019YFF0301400)。 |
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| 摘 要： | 针对铁路通勤用户的新票制产品的方案设计、产品折扣率设定及产品的效益评估是一项复杂的优化问题,需要结合试点效果与市场反馈.文章以市场为导向,以铁路通勤用户出行需求大数据为基础,深入分析用户需求特征,构建计次票效益计算模型,实现科学、合理的铁路新票制产品方案设计.以2021年一季度计次票销售情况为基础数据验证模型的使用效果...
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| 关 键 词： | 铁路运输 新票制 通勤用户 产品设计 收益管理 |
| 收稿时间： | 2021-06-22 |
Railway new ticket system product design based on demands of railway commuter users |
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| ZHANG Tao.Railway new ticket system product design based on demands of railway commuter users[J].Railway Computer Application,2022,31(1):9-14. |
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| Authors: | ZHANG Tao |
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| Affiliation: | Passenger Transport Department, CHINA RAILWAY, Beijing 100844, China |
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| Abstract: | The scheme design, the setting of product discount rate and the benefit evaluation of new ticket system product for railway commuters are complex optimization problems. It is necessary to combination with pilot effect and market feedback. This paper was market-oriented and based on the big data of travel demand of railway commuters, deeply analyzed the characteristics of user demand, constructing the calculation model for the benefit of tickets with a specified number of times, and implemented the scientific and reasonable product scheme design of railway new ticket system. Based on sales for the tickets with a specified number of times as basic data in the first quarter of 2021, the use effect of the model was verified. The verification results are in line with expectations. At present, the products of the tickets with a specified number of times have achieved good economic benefits in the pilot lines, which can further expand the scope of application. |
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| Keywords: | railway transportation railway new ticket system commuters product design revenue management |
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