Is car drivers’ response to congestion charging schemes based on the correct perception of price signals?

This paper deals with the question of whether the capability of car drivers to estimate the cost of a new hypothetical, highly differentiated congestion charge influences their decision to change travel behaviour. The analysis makes use of an integrated choice and latent variable model (ICLV) which merges classic choice models with the structural equation approach (SEM) for latent variables. This hybrid model improves the explanatory power considerably compared with a conventional discrete choice model. The results suggest that charge complexity decreases the resistance in considering behavioural changes. Car drivers tend to avoid a travel option where the price is not known beforehand, a phenomenon known as ambiguity avoidance.     

Discrete mode-choice analysis of urban travel demand by the Analytic Hierarchy Process

This paper develops a new procedure for the problem of multimodal urban corridor travel demand estimation by using the Analytic Hierarchy Process (AHP). Certain conceptual and operational features of the AHP are common to the discrete choice theory-based modeling approach. Whereas the computational and data requirements of standard discrete choice models are immense, the proposed AHP approach deals efficiently with multidimensionality, nested demand structure and discrete travel decision making behavior. The paper concludes by summarizing the AHP-aided, step-by-step procedure for metropolitan travel demand (modal split) estimation.     

Integrating parking behaviour in activity-based travel demand modelling: Investigation of the relationship between parking type choice and activity scheduling process

Traditionally, the parking choice/option is considered to be an important factor in only in the mode choice component of a four-stage travel demand modelling system. However, travel demand modelling has been undergoing a paradigm shift from the traditional trip-based approach to an activity-based approach. The activity-based approach is intended to capture the influences of different policy variables at various stages of activity-travel decision making processes. Parking is a key policy variable that captures land use and transportation interactions in urban areas. It is important that the influences of parking choice on activity scheduling behaviour be identified fully. This paper investigates this issue using a sample data set collected in Montreal, Canada. Parking type choice and activity scheduling decision (start time choice) are modelled jointly in order to identify the effects of parking type choice on activity scheduling behaviour. Empirical investigation gives strong evidence that parking type choice influences activity scheduling process. The empirical findings of this investigation challenge the validity of the traditional conception which considers parking choice as exogenous variable only in the mode choice component of travel demand models.     

Latent variables and route choice behavior

In the last decade, a broad array of disciplines has shown a general interest in enhancing discrete choice models by considering the incorporation of psychological factors affecting decision making. This paper provides insight into the comprehension of the determinants of route choice behavior by proposing and estimating a hybrid model that integrates latent variable and route choice models. Data contain information about latent variable indicators and chosen routes of travelers driving regularly from home to work in an urban network. Choice sets include alternative routes generated with a branch and bound algorithm. A hybrid model consists of measurement equations, which relate latent variables to measurement indicators and utilities to choice indicators, and structural equations, which link travelers’ observable characteristics to latent variables and explanatory variables to utilities. Estimation results illustrate that considering latent variables (i.e., memory, habit, familiarity, spatial ability, time saving skills) alongside traditional variables (e.g., travel time, distance, congestion level) enriches the comprehension of route choice behavior.     

Household travel attributes transferability analysis: application of a hierarchical rule based approach

This paper presents a system of hierarchical rule-based models of trip generation and modal split. Travel attributes, like trip counts for different transportation modes and commute distance, are among the modeled variables. The proposed framework could be considered as an alternative for several modules of the traditional travel demand modeling approach, while providing travel attributes at the highly disaggregate level that can be also used in activity-based micro-simulation modeling systems. Nonetheless, the modeling framework of this study is not considered as a substitute for activity-based models. The explanatory variables set ranges from socio-economic and demographic attributes of the household to the built environment characteristics of the household residential location. Another important contribution of the study is a framework in which travel attributes are modeled in conjunction with each other and the interdependencies among them are postulated through a hierarchical system of models. All the models are developed using rule-based decision tree method. Moreover, the models developed in this study present a useful improvement in increasing the practicality and accuracy of the rule-based travel data simulation models.     

Inference on mode preferences,vehicle purchases,and the energy paradox using a Bayesian structural choice model

Discrete choice modeling is experiencing a reemergence of research interest in the inclusion of latent variables as explanatory variables of consumer behavior. There are several reasons that motivate the integration of latent attributes, including better-informed modeling of random consumer heterogeneity and treatment of endogeneity. However, current work still is at an early stage and multiple simplifying assumptions are usually imposed. For instance, most previous applications assume all of the following: independence of taste shocks and of latent attributes, exclusion restrictions, linearity of the effect of the latent attributes on the utility function, continuous manifest variables, and an a priori bound for the number of latent constructs. We derive and apply a structural choice model with a multinomial probit kernel and discrete effect indicators to analyze continuous latent segments of travel behavior, including inference on the energy paradox. Our estimator allows for interaction and simultaneity among the latent attributes, residual correlation, nonlinear effects on the utility function, flexible substitution patterns, and temporal correlation within responses of the same individual. Statistical properties of the Bayes estimator that we propose are exact and are not affected by the number of latent attributes.     

Inverse discrete choice modelling: theoretical and practical considerations for imputing respondent attributes from the patterns of observed choices

ABSTRACT

The growing availability of geotagged big data has stimulated substantial discussion regarding their usability in detailed travel behaviour analysis. Whilst providing a large amount of spatio-temporal information about travel behaviour, these data typically lack semantic content characterising travellers and choice alternatives. The inverse discrete choice modelling (IDCM) approach presented in this paper proposes that discrete choice models (DCMs) can be statistically inverted and used to attach additional variables from observations of travel choices. Suitability of the approach for inferring socioeconomic attributes of travellers is explored using mode choice decisions observed in London Travel Demand Survey. Performance of the IDCM is investigated with respect to the type of variable, the explanatory power of the imputed variable, and the type of estimator used. This method is a significant contribution towards establishing the extent to which DCMs can be credibly applied for semantic enrichment of passively collected big data sets while preserving privacy.     

Introducing non-normality of latent psychological constructs in choice modeling with an application to bicyclist route choice

In the current paper, we propose the use of a multivariate skew-normal (MSN) distribution function for the latent psychological constructs within the context of an integrated choice and latent variable (ICLV) model system. The multivariate skew-normal (MSN) distribution that we use is tractable, parsimonious in parameters that regulate the distribution and its skewness, and includes the normal distribution as a special interior point case (this allows for testing with the traditional ICLV model). Our procedure to accommodate non-normality in the psychological constructs exploits the latent factor structure of the ICLV model, and is a flexible, yet very efficient approach (through dimension-reduction) to accommodate a multivariate non-normal structure across all indicator and outcome variables in a multivariate system through the specification of a much lower-dimensional multivariate skew-normal distribution for the structural errors. Taste variations (i.e., heterogeneity in sensitivity to response variables) can also be introduced efficiently and in a non-normal fashion through interactions of explanatory variables with the latent variables. The resulting model we develop is suitable for estimation using Bhat’s (2011) maximum approximate composite marginal likelihood (MACML) inference approach. The proposed model is applied to model bicyclists’ route choice behavior using a web-based survey of Texas bicyclists. The results reveal evidence for non-normality in the latent constructs. From a substantive point of view, the results suggest that the most unattractive features of a bicycle route are long travel times (for commuters), heavy motorized traffic volume, absence of a continuous bicycle facility, and high parking occupancy rates and long lengths of parking zones along the route.     

Analyzing high speed rail passengers’ train choices based on new online booking data in China

This study explores two nonparametric machine learning methods, namely support vector regression (SVR) and artificial neural networks (ANN), for understanding and predicting high-speed rail (HSR) travelers’ choices of ticket purchase timings, train types, and travel classes, using ticket sales data. In the train choice literature, discrete choice analysis is the predominant approach and many variants of logit models have been developed. Alternatively, emerging travel choice studies adopt non-utility-based methods, especially nonparametric machine learning methods including SVR and ANN, because (1) those methods do not rely on assumptions on the relations between choices and explanatory variables or any prior knowledge of the underlying relations; (2) they have superb capabilities of iteratively identifying patterns and extracting rules from data. This paper thus contributes to the HSR train choice literature by applying and comparing SVR and ANN with a real-world case study of the Shanghai-Beijing HSR market in China. A new normalized metric capturing both the load factor and the booking lead time is proposed as the target variable and several train service attributes, such as day of week, departure time, travel time, fare, are identified as input variables. Computational results demonstrate that both SVR and ANN can predict the train choice behavior with high accuracy, outperforming the linear regression approach. Potential applications of this study, such as rail pricing reform, have also been identified.     

Travel mode choice and travel satisfaction: bridging the gap between decision utility and experienced utility

Over the past decades research on travel mode choice has evolved from work that is informed by utility theory, examining the effects of objective determinants, to studies incorporating more subjective variables such as habits and attitudes. Recently, the way people perceive their travel has been analyzed with transportation-oriented scales of subjective well-being, and particularly the satisfaction with travel scale. However, studies analyzing the link between travel mode choice (i.e., decision utility) and travel satisfaction (i.e., experienced utility) are limited. In this paper we will focus on the relation between mode choice and travel satisfaction for leisure trips (with travel-related attitudes and the built environment as explanatory variables) of study participants in urban and suburban neighborhoods in the city of Ghent, Belgium. It is shown that the built environment and travel-related attitudes—both important explanatory variables of travel mode choice—and mode choice itself affect travel satisfaction. Public transit users perceive their travel most negatively, while active travel results in the highest levels of travel satisfaction. Surprisingly, suburban dwellers perceive their travel more positively than urban dwellers, for all travel modes.     

Household trip generation choice—Alternative empirical approaches

Trip generation models have generally received less attention than other aspects of travel decision making. This article presents some explorations into the structure of trip decisions for shopping, using data from weekly shopping diaries. The paper compares alternative formulations of the naturally-ordered choice model used by Sheffi (1979) to avoid the problems inherent in multinomial logit models. Firstly, imposing cross-alternative restrictions on some of the coefficient values is termed the constrained model. Secondly, when no such restrictions are imposed, the model decomposes into a sequence of binary models, and this is termed the unconstrained model, which can be used to test the validity of the restrictions. The variables used include both shopping expenditures and locational factors, both of which are found to play a key role in shopping travel decisions, as well as more conventional socio-economic variables. A clearer understanding of the role of car ownership in travel decisions is obtained.     

A new logit‐artificial neural network ensemble for mode choice modeling: a case study for border transport

Logit model is one of the statistical techniques commonly used for mode choice modeling, while artificial neural network (ANN) is a very popular type of artificial intelligence technique used for mode choice modeling. Ensemble learning has evolved to be very effective approach to enhance the performance for many applications through integration of different models. In spite of this advantage, the use of ANN‐based ensembles in mode choice modeling is under explored. The focus of this study is to investigate the use of aforementioned techniques for different number of transportation modes and predictor variables. This study proposes a logit‐ANN ensemble for mode choice modeling and investigates its efficiency in different situations. Travel between Khobar‐Dammam metropolitan area of Saudi Arabia and Kingdom of Bahrain is selected for mode choice modeling. The travel on this route can be performed mainly by air travel or private vehicle through King Fahd causeway. The results show that the proposed ensemble gives consistently better accuracies than single models for multinomial choice problems irrespective of number of input variables. Copyright © 2015 John Wiley & Sons, Ltd.     

An empirical comparison of travel choice models that capture preferences for compromise alternatives

Compromise alternatives have an intermediate performance on each or most attributes rather than having a poor performance on some attributes and a strong performance on others. The relative popularity of compromise alternatives among decision-makers has been convincingly established in a wide range of decision contexts, while being largely ignored in travel behavior research. We discuss three (travel) choice models that capture a potential preference for compromise alternatives. One approach, which is introduced in this paper, involves the construction of a so-called compromise variable which indicates to what extent (i.e., on how many attributes) a given alternative is a compromise alternative in its choice set. Another approach consists of the recently introduced random regret-model form, where the popularity of compromise alternatives emerges endogenously from the regret minimization-based decision rule. A third approach consists of the contextual concavity model, which is known for favoring compromise alternatives by means of a locally concave utility function. Estimation results on a stated route choice dataset show that, in terms of model fit and predictive ability, the contextual concavity and random regret models appear to perform better than the model that contains an added compromise variable.     

A latent variable representation of count data models to accommodate spatial and temporal dependence: Application to predicting crash frequency at intersections

This paper proposes a reformulation of count models as a special case of generalized ordered-response models in which a single latent continuous variable is partitioned into mutually exclusive intervals. Using this equivalent latent variable-based generalized ordered response framework for count data models, we are then able to gainfully and efficiently introduce temporal and spatial dependencies through the latent continuous variables. Our formulation also allows handling excess zeros in correlated count data, a phenomenon that is commonly found in practice. A composite marginal likelihood inference approach is used to estimate model parameters. The modeling framework is applied to predict crash frequency at urban intersections in Arlington, Texas. The sample is drawn from the Texas Department of Transportation (TxDOT) crash incident files between 2003 and 2009, resulting in 1190 intersection-year observations. The results reveal the presence of intersection-specific time-invariant unobserved components influencing crash propensity and a spatial lag structure to characterize spatial dependence. Roadway configuration, approach roadway functional types, traffic control type, total daily entering traffic volumes and the split of volumes between approaches are all important variables in determining crash frequency at intersections.     

The relationship between land use and intrazonal trip making behaviors: Evidence and implications

This paper addresses the relationship between land use, destination selection, and travel mode choice. Specifically, it focuses on intrazonal trips, a sub-category of trip making where both trip origin and trip destination are contained in the same geographic unit of analysis, using data from the 1994 Household Activity and Travel Diary Survey conducted by Portland Metro. Using multinomial logit and binary logistic models to measure travel mode choice and decision to internalize trips, the evidence supports the conclusions that (1) intrazonal trips characteristics suggest mode choice for these trips might be influenced by urban form, which in turn affects regional trip distribution; (2) there is a threshold effect in the ability of economic diversity/mixed use to alter travel behavior; and (3) greater emphasis to destinations within the area where an individual’s home is located needs to be given in trip distribution models.     

A topological route choice model for metro

This article presents a route choice model for public transit networks that incorporates variables related to network topology, complementing those found in traditional models based on service levels (travel time, cost, transfers, etc.) and users’ socioeconomic and demographic characteristics (income level, trip purpose, etc.). The topological variables represent concepts such as the directness of the chosen route and user knowledge of the network. For both of these factors, the necessary data is endogenous to the modelling process and can be quantified without the need for information-gathering beyond what is normally required for building route choice models. Other novel variables in the proposed formulation capture notions of user comfort such as vehicle occupancy rates and certain physical characteristics of network stations. We conclude that these new variables significantly improve the explanatory and predictive ability of existing route choice specifications.     

Modeling the modal choice decision process

Most models of modal choice are macroanalytic in nature — focusing on the behavior of large groups of travelers — and have limited explanatory power. Transportation managers need to know more about the decision processes of individual travelers in selecting a mode for a particular trip, if they are to be able to develop strategies for influencing these decisions. A microanalytic model of modal choice is therefore developed in flow-chart form, clarifying the stages in the modal choice decision process for any given trip. Individual consumers are seen as trying to satisfy a particular travel need by first specifying the characteristics of the trip itself and then specifying the “ideal” modal attributes required for this trip. Next, the perceived characteristics of a limited number of modes are evaluated against this “ideal” solution and the consumer is assumed to select that mode which provides the best match. The model explicitly recognizes the impact of psychological variables on modal choice as well as the consumer's need for information if he or she is to evaluate realistically all alternatives.     

Modeling park 'n ride and kiss 'n ride as submodal choices

The logit modeling methodology is applied to include transit access mode choices in conjunction with the automobile vs. transit travel choice decision. The practical problems that arise when the choice set expands beyond two alternatives are identified and addressed. In particular, the complexities that must be resolved in order to use ULOGIT or a similar program include the definition of independent choices (the Independence of Irrelevant Alternatives Property (IIA)), a sequential binary or multinomial logit model (MNL) structure, specification and testing of variables, and the potential for transferring the model to new areas for transportation planning purposes. It was found that the available options cannot be reduced to a single modeling strategy. However, the analysis showed certain concepts which can reduce the uncertainties in related applications of the logit model. It was determined that as many independent choices as possible should be hypothesized and tested for inclusion in the model, but the IIA must be carefully considered because it limits the number of choices that can be represented. Although binary calibration techniques are conceptually appealing, the large number of calibrations for studies involving more than three alternatives suggests that the MNL approach is most practical. Application of the MNL model requires that not only must variables be selected that best explain choice, but they must also be placed in the disutility function of the specific mode or modes to which they are most unique. Finally, it was shown that if choice sets and homogeneous market segments are properly defined, the models can be transferred among different urban areas even though the urban areas exhibit different aggregate characteristics. All observations lead to the general conclusion that the logit modeling methodology can now best be advanced with implementation experience.