An empirical comparison of travel choice models that capture preferences for compromise alternatives

Compromise alternatives have an intermediate performance on each or most attributes rather than having a poor performance on some attributes and a strong performance on others. The relative popularity of compromise alternatives among decision-makers has been convincingly established in a wide range of decision contexts, while being largely ignored in travel behavior research. We discuss three (travel) choice models that capture a potential preference for compromise alternatives. One approach, which is introduced in this paper, involves the construction of a so-called compromise variable which indicates to what extent (i.e., on how many attributes) a given alternative is a compromise alternative in its choice set. Another approach consists of the recently introduced random regret-model form, where the popularity of compromise alternatives emerges endogenously from the regret minimization-based decision rule. A third approach consists of the contextual concavity model, which is known for favoring compromise alternatives by means of a locally concave utility function. Estimation results on a stated route choice dataset show that, in terms of model fit and predictive ability, the contextual concavity and random regret models appear to perform better than the model that contains an added compromise variable.     

Experimental design influences on stated choice outputs: An empirical study in air travel choice

Discrete choice experiments are conducted in the transport field to obtain data for investigating travel behaviour and derived measures such as the value of travel time savings. The multinomial logit (MNL) and other more advanced discrete choice models (e.g., the mixed MNL model) have often been estimated on data from stated choice experiments and applied for planning and policy purposes. Determining efficient underlying experimental designs for these studies has become an increasingly important stream of research, in which the objective is to generate stated choice tasks that maximize the collected information, yielding more reliable parameter estimates. These theoretical advances have not been rigorously tested in practice, such that claims on whether the theoretical efficiency gains translate into practice cannot be made. Using an extensive empirical study of air travel choice behaviour, this paper presents for the first time results of different stated choice experimental design approaches, in which respective estimation results are compared. We show that D-efficient designs keep their promise in lowering standard errors in estimating, thereby requiring smaller sample sizes, ceteris paribus, compared to a more traditional orthogonal design. The parameter estimates found using an orthogonal design or an efficient design turn out to be statistically different in several cases, mainly attributed to more or less dominant alternatives existing in the orthogonal design. Furthermore, we found that small designs with a limited number of choice tasks performs just as good (or even better) than a large design. Finally, we show that theoretically predicted sample sizes using the so-called S-estimates provide a good lower bound. This paper will enable practitioners in better understanding the potential benefits of efficient designs, and enables policy makers to make decisions based on more reliable parameter estimates.     

Comparative analysis of traveler destination choice models by method of sampling alternatives

In a destination choice model, it is important to introduce alternatives that have been adequately aggregated into traffic analysis zone levels based on spatial similarities and feasibility of analysis, because considering every spatial location possible for the traveler as an elemental alternative is intractable in terms of data management and analysis. In this study, we derive strata for alternative sets through simple random sampling and stratified importance sampling based on the concept of Moran’s I. As a result of comparative analysis, we are able to reduce errors by drawing an adequate number of samples for the destination choice model’s choice alternative sets based on measures of spatial similarity.     

Short‐term travel speed prediction models in car navigation systems

The objective of this study is the development of the short‐term prediction models to predict average spot speeds of the subject location in the short‐term periods of 5, 10 and 15 minutes respectively. In this study, field data were used to see the comparison of the predictability of Regression Analysis, ARIMA, Kalman Filtering and Neural Network models. These field data were collected from image processing detectors at the urban expressway for 17 hours including both peak and non‐peak hours. Most of the results were reliable, but the results of models using Kalman Filtering and Neural Networks are more accurate and realistic than those of the others.     

Place happiness: its constituents and the influence of emotions and subjective importance on activity type and destination choice

The way in which a person organizes his or her day, both temporally and spatially, is a highly important matter to travel behavior and travel demand modeling. Many times, the focus of these models is to accurately predict the “where” and “when”, without paying adequate attention to the “why.” The participation in activities, and therefore the selection of a place for these activities has been recently discussed within the framework of subjective well being. The motivation of happiness can be used to understand how and why people make the choices that they do. Many different criteria are used by individuals in the selection of destinations. These criteria range from attributes such as distance and cost, to attributes such as comfort, security and social aspects in determining the most rewarding destinations. Aspects contributing to a rewarding experience can also be viewed as those decision criteria that lead to the highest satisfaction. In this paper, several attributes of places and decision-making are explored for their potential to explain destination choices. First, a broader analysis of destination choice and criteria used helps us develop a geographic representation of attitudes and views regarding the area of Santa Barbara, California. Following this general evaluation of space, individual activity types are statistically analyzed in the importance different attributes play in the selection of a destination that leads to higher satisfaction.     

Correcting for endogeneity in behavioral choice models with social influence variables

While psychologists and behavioral economists emphasize the importance of social influences, an outstanding issue is how to capture such influences in behavioral models used to inform urban planning and policy. In this paper we focus on operational models that do not require explicit knowledge of the individual networks of decision makers. We employ a field effect variable to capture social influences, which is calculated as the percent of population in the peer group that has chosen the specific alternative. We define the peer group based on socio-economic status and spatial proximity of residential location. As in behavioral economics and psychology, the concept is that one is influenced by the choices made by one’s peers. However, using such a social influence variable in a behavioral model causes complications because it is likely endogenous; unobserved factors that impact the peer group also influence the decision maker, yielding correlation between the field effect variable and the error. The contribution of this paper is the use of the Berry, Levinsohn, and Pakes (BLP) method to correct the endogeneity in a choice model. The two-stage BLP introduces constants for each peer group to remove the endogeneity from the choice model (where it is difficult to deal with) and insert it into a linear regression model (where endogeneity is relatively easier to deal with). We test the method using a mode choice data set from the Netherlands and readily available software and find there is an upward bias of the field effect parameter when endogeneity is not corrected. The procedure outlined presents a practical and tractable method for incorporating social influences in choice models.     

Some errors in macroscopic traffic models based on car following models

The macroscopic traffic flow models developed from the car following models of Gazis et al. (1961) are shown to have a flaw in that they do not meet certain of the boundary conditions that researchers have said that they do. This does not affect many existing models but, nevertheless, should be cleared up.     

Identifying variations and co-variations in discrete choice models

This study introduces an extended version of a standard multilevel cross-classified logit model which takes co-variations into account, i.e., variations jointly caused by two or more unobserved factors. Whilst focusing on mode choice behavior, this study deals with four different types of variation: spatial variations, inter-individual variations, intra-individual variations and co-variations between inter-individual and spatial variations. Such co-variations represent individual-specific spatial effects, reflecting different responses to the same space among individuals, which may for example be due to differences in their spatial perceptions. In our empirical analysis, we use data from Mobidrive (a continuous six-week travel survey) to clarify the existence of co-variation effects by comparing two models with and without co-variation terms. The results of this analysis indicate that co-variations certainly exist, especially for utility differences in bicycle and public transport use in comparison with car use. We then sequentially introduce four further sets of explanatory variables, examine the sources of behavioral variations and determine what types of influential factors are dominant in mode choice behavior.     

Link choice proportions from trip distribution and assignment models: An overview and comparison

A number of estimation procedures have been suggested for the situation where a prior estimate of an origin-destination matrix is to be updated on the basis of recently-acquired traffic counts. These procedures assume that both the link flows and the proportionate usage of each link made by each origin-destination flow (referred to collectively as the link choice proportions) are known. This paper examines the possibility and methods for estimating the link choice proportions. Three methods are presented: (1) using ad hoc iteration between trip distribution and traffic assignment; (2) combining trip distribution and assignment in one step; (3) solving a new optimization problem in which the path flows are directly considered as variables and its optimal solution is governed by a logit type formula. The algorithms, covergencies and computational efficiencies of these methods are investigated. Results of testing the three methods on example networks are discussed.     

A note on consistency of choice units in entropy models

In using entropy maximization models to forecast locational and travel behaviour, one is confronted with the problem of delineating the choice process as precisely as possible. In addition to defining a fine-grain choice structure implying individuals seeking distinct location sites within residential zones and travelling to distinct jobs or shops within destination zones, this note also accounts for the fact that the location choice is of a site for a household or firm, but the corresponding travel choices are by individual members of a household. In conjunction with disaggregation across quantities with large variance, the above principles are applied to formulate improved versions of residential and shopping location models.     

A choice experiment on alternative fuel vehicle preferences of private car owners in the Netherlands

This paper presents results of an online stated choice experiment on preferences of Dutch private car owners for alternative fuel vehicles (AFVs) and their characteristics. Results show that negative preferences for alternative fuel vehicles are large, especially for the electric and fuel cell car, mostly as a result of their limited driving range and considerable refueling times. Preference for AFVs increases considerably with improvements on driving range, refueling time and fuel availability. Negative AFV preferences remain, however, also with substantial improvements in AFV characteristics; the remaining willingness to accept is on average € 10,000–€ 20,000 per AFV. Results from a mixed logit model show that consumer preferences for AFVs and AFV characteristics are heterogeneous to a large extent, in particular for the electric car, additional detour time and fuel time for the electric and fuel cell car. An interaction model reveals that annual mileage is by far the most important factor that determines heterogeneity in preferences for the electric and fuel cell car. When annual mileage increases, the preference for electric and fuel cell cars decreases substantially, whilst the willingness to pay for driving range increases substantially. Other variables such as using the car for holidays abroad and the daily commute also appear to be relevant for car choice.     

Residential mobility and location choice: a nested logit model with sampling of alternatives

Residential mobility and relocation choice are essential parts of integrated transportation and land use models. These decision processes have been examined and modeled individually to a great extent but there remain gaps in the literature on the underlying behaviors that connect them. Households may partly base their decision to move from or stay at a current location on the price and quality of the available alternatives. Conversely, households that are on the market for a new location may evaluate housing choices relative to their previous residence. How and the degree to which these decisions relate to each other are, however, not completely understood. This research is intended to contribute to the body of empirical evidence that will help answer these questions. It is hypothesized that residential mobility and location choice are related household decisions that can be modeled together using a two-tier hierarchical structure. This paper presents a novel nested logit (NL) model with sampling of alternatives and a proposed procedure for sampling bias correction. The model was estimated using full-information maximum likelihood estimation methods. The results confirm the applicability of this NL model and support similar findings from other empirical studies in the residential mobility and location choice literature.     

An analysis of destination choice for opaque airline products using multidimensional binary logit models

We investigate how customers respond to an opaque airline product offered by a European carrier. In this opaque product design, customers are randomly assigned to travel to one of approximately ten destinations; however, for a fee they may exclude one or more destinations from the choice set (or a particular package design) prior to learning which destination they will travel to. We use a multidimensional binary logit model to predict the probability that one or more alternatives will be chosen by a customer. Results show that customers are more likely to pay to exclude destinations located close to the origin airport and destinations that speak the same language as the origin airport. Length of stay, cost of living at the destination, and measures of destination attractiveness are also found to be significant predictors for some package designs. Based on these findings, we offer general recommendations for how to design opaque packages for airline customers.     

Modal split models based on car availability: the application of such models in studies of medium sized towns

This paper discusses the need for a new approach to urban transportation modelling in recognition that at least in medium sized towns the choice of model is largely dominated by car availability.     

A joint model for vehicle type and fuel type choice: evidence from a cross-nested logit study

In the face of growing concerns about greenhouse gas emissions, there is increasing interest in forecasting the likely demand for alternative fuel vehicles. This paper presents an analysis carried out on stated preference survey data on California consumer responses to a joint vehicle type choice and fuel type choice experiment. Our study recognises the fact that this choice process potentially involves high correlations that an analyst may not be able to adequately represent in the modelled utility components. We further hypothesise that a cross-nested logit structure can capture more of the correlation patterns than the standard nested logit model structure in such a multi-dimensional choice process. Our empirical analysis and a brief forecasting exercise produce evidence to support these assertions. The implications of these findings extend beyond the context of the demand for alternative fuel vehicles to the analysis of multi-dimensional choice processes in general. Finally, an extension verifies that further gains can be made by using mixed GEV structures, allowing for random heterogeneity in addition to the flexible correlation structures.     

Mode choice and travel distance joint models in school trips

We test a copula-based joint discrete–continuous model to unravel mode choice and travel distance decisions in a joint framework for school trips. This framework explicitly accounts for common unobserved factors that may affect both the mode choice and travel distance. Joint estimation of the models makes a significant difference in the effect of travel distance on willingness to walk to school. The absolute value of the travel distance coefficient in the mode choice model increases by 22% when a joint formulation is adopted instead of the conventional single estimations. We find a significant decrease of 19% in the coefficient of travel safety perception in the joint mode choice model compared to the single model. This underscores the impact of model specification, in terms of the variable effect interpretation and policy assessments. The effect magnitude of several policy-sensitive variables is discussed and compared with previous studies. Particularly, we indicate that the probability of walking is reduced by 0.85% due to a 1% increase in travel distance; accordingly, it propels parents to select non-active modes, particularly school bus. This study also demonstrates how addressing parental concerns about travel safety could double the propensity to walk to school.     

The influence of employer ridesharing programs on employee mode choice

Employer ridesharing programs and employee mode choice were analyzed using Southern California data. Problems in estimating the costs and benefits of employer ridesharing programs were identified. Surveyed firms used a wide variety of information to estimate employee mode split internally. Virtually all surveyed firms offered free or subsidized parking to some or all of their employees. Few responding firms estimated the cost of providing employee parking accurately, if at all. Despite these significant data limitations, factors influencing firm choice of employer ridesharing program components were identified. The influence of employer ridesharing programs on employee mode choice was modeled using weighted least squares logit regression analysis. Firm size was foung to be the single most important variable identified in the analysis. Larger firms were more likely to offer ridesharing incentives to their empolyees, and to report direct employer benefits from ridesharing. Alternative work hours hindered the formation of ridesharing arrangements in some cases. Relatively few firms promoted ridesharing on a purely voluntary basis. A private market for employer ridesharing services was found to exist, however. Personalized matching assistance may be a critical factor in developing more effective employer ridesharing programs. Parking pricing and supply control measures probably would have a larger impact on employee mode split overall. Parking management faces severe obstacles in implementation, some of which might be overcome through the more extensive provision of ridesharing services, such as personalized matching assistance. to employees at specific employment sites by their employers.     

Carsharing: the impact of system characteristics on its potential to replace private car trips and reduce car ownership

Transportation - This paper aims to explore the potential of carsharing in replacing private car trips and reducing car ownership and how this is affected by its attributes. To that affect, a...     

An agent-based approach to modelling driver route choice behaviour under the influence of real-time information

This paper presents an agent-based approach to modelling individual driver behaviour under the influence of real-time traffic information. The driver behaviour models developed in this study are based on a behavioural survey of drivers which was conducted on a congested commuting corridor in Brisbane, Australia. Commuters’ responses to travel information were analysed and a number of discrete choice models were developed to determine the factors influencing drivers’ behaviour and their propensity to change route and adjust travel patterns. Based on the results obtained from the behavioural survey, the agent behaviour parameters which define driver characteristics, knowledge and preferences were identified and their values determined. A case study implementing a simple agent-based route choice decision model within a microscopic traffic simulation tool is also presented. Driver-vehicle units (DVUs) were modelled as autonomous software components that can each be assigned a set of goals to achieve and a database of knowledge comprising certain beliefs, intentions and preferences concerning the driving task. Each DVU provided route choice decision-making capabilities, based on perception of its environment, that were similar to the described intentions of the driver it represented. The case study clearly demonstrated the feasibility of the approach and the potential to develop more complex driver behavioural dynamics based on the belief–desire–intention agent architecture.