Assessing public opinions of and interest in new vehicle technologies: An Austin perspective

Technological advances are bringing connected and autonomous vehicles (CAVs) to the ever-evolving transportation system. Anticipating public acceptance and adoption of these technologies is important. A recent internet-based survey polled 347 Austinites to understand their opinions on smart-car technologies and strategies. Results indicate that respondents perceive fewer crashes to be the primary benefit of autonomous vehicles (AVs), with equipment failure being their top concern. Their average willingness to pay (WTP) for adding full (Level 4) automation ($7253) appears to be much higher than that for adding partial (Level 3) automation ($3300) to their current vehicles.Ordered probit and other model specifications estimate the impact of demographics, built-environment variables, and travel characteristics on Austinites’ WTP for adding various automation technologies and connectivity to their current and coming vehicles. It also estimates adoption rates of shared autonomous vehicles (SAVs) under different pricing scenarios ($1, $2, and $3 per mile), choice dependence on friends’ and neighbors’ adoption rates, and home-location decisions after AVs and SAVs become a common mode of transport. Higher-income, technology-savvy males, who live in urban areas, and those who have experienced more crashes have a greater interest in and higher WTP for the new technologies, with less dependence on others’ adoption rates. Such behavioral models are useful to simulate long-term adoption of CAV technologies under different vehicle pricing and demographic scenarios. These results can be used to develop smarter transportation systems for more efficient and sustainable travel.     

Shared versus private mobility: Modeling public interest in autonomous vehicles accounting for latent attitudes

Emerging autonomous vehicles (AVs) and shared mobility systems per se will transform urban passenger transportation. Coupled together, shared AVs (SAVs) can facilitate widespread use of shared mobility services by providing flexible public travel modes comparable to private AV. Hence, it may be conjectured that future urban mobility is likely an on-demand service and AV private ownership is unappealing. Nonetheless, it is still unclear what observable and latent factors will drive public interest in (S)AVs, the answer to which will have important implications on transportation system performance. This paper aims to jointly model public interest in private AVs and multiple SAV configurations (carsharing, ridesourcing, ridesharing, and access/egress mode) in daily and commute travels with explicit treatment of the correlations across the (S)AV types. To this end, multivariate ordered outcome models with latent variables are employed, whereby latent attitudes and preferences describing traveler safety concern about AV, green travel pattern, and mobility-on-demand savviness are accounted for using structural and measurement equations. Drawing from a stated preference survey in the State of Washington, important insights are gained into the potential user groups based on the socio-economic, built environment, and daily/commute travel behavior attributes. Key policies are also offered to promote public interest in (S)AVs by scrutinizing the marginal effects of the latent variables.     

Congestion-aware system optimal route choice for shared autonomous vehicles

We study the shared autonomous vehicle (SAV) routing problem while considering congestion. SAVs essentially provide a dial-a-ride service to travelers, but the large number of vehicles involved (tens of thousands of SAVs to replace personal vehicles) results in SAV routing causing significant congestion. We combine the dial-a-ride service constraints with the linear program for system optimal dynamic traffic assignment, resulting in a congestion-aware formulation of the SAV routing problem. Traffic flow is modeled through the link transmission model, an approximate solution to the kinematic wave theory of traffic flow. SAVs interact with travelers at origins and destinations. Due to the large number of vehicles involved, we use a continuous approximation of flow to formulate a linear program. Optimal solutions demonstrate that peak hour demand is likely to have greater waiting and in-vehicle travel times than off-peak demand due to congestion. SAV travel times were only slightly greater than system optimal personal vehicle route choice. In addition, solutions can determine the optimal fleet size to minimize congestion or maximize service.     

Tracking a system of shared autonomous vehicles across the Austin,Texas network using agent-based simulation

This study provides a large-scale micro-simulation of transportation patterns in a metropolitan area when relying on a system of shared autonomous vehicles (SAVs). The six-county region of Austin, Texas is used for its land development patterns, demographics, networks, and trip tables. The agent-based MATSim toolkit allows modelers to track individual travelers and individual vehicles, with great temporal and spatial detail. MATSim’s algorithms help improve individual travel plans (by changing tour and trip start times, destinations, modes, and routes). Here, the SAV mode requests were simulated through a stochastic process for four possible fare levels: $0.50, $0.75, $1, and $1.25 per trip-mile. These fares resulted in mode splits of 50.9, 12.9, 10.5, and 9.2% of the region’s person-trips, respectively. Mode choice results show longer-distance travelers preferring SAVs to private, human-driven vehicles (HVs)—thanks to the reduced burden of SAV travel (since one does not have to drive the vehicle). For travelers whose households do not own an HV, SAVs (rather than transit, walking and biking) appear preferable for trips under 10 miles, which is the majority of those travelers’ trip-making. It may be difficult for traditional transit services and operators to survive once SAVs become available in regions like Austin, where dedicated rail lines and bus lanes are few. Simulation of SAV fleet operations suggest that higher fare rates allow for greater vehicle replacement (ranging from 5.6 to 7.7 HVs per SAV, assuming that the average SAV serves 17–20 person-trips per day); when fares rise, travel demands shift away from longer trip distances. Empty vehicle miles traveled by the fleet of SAVs ranged from 7.8 to 14.2%, across the scenarios in this study. Implications of mobility and sustainability benefits of SAVs are also discussed in the paper.     

Value of time – A citizen perspective

The dominant empirical approach to infer Value of Time is based on experiments in which respondents are typically asked to make hypothetical travel choices as if they were paying travel costs from their own budget, in exchange for personal travel time gains. However, many scholars have argued that such travel choice decisions of individuals in their role of consumer of mobility are likely to be a poor proxy of how they in their role of citizen believe government should spend tax money to generate travel time gains for large numbers of travelers. So far, this possible deviation between what we call ‘consumer VoT’ and ‘citizen VoT’ has not been studied empirically. In this paper, we fill this gap, by designing a Stated Choice experiment with eight different frames; some representing a typical consumer choice situation, others gradually approaching a citizen perspective. We find that individuals’ willingness to pay from previously collected tax money for travel time gains created by a government policy, is significantly higher than their willingness to pay, from their after tax income, for time gains obtained by choosing a different route. This result implies that citizen VoT is higher than consumer VoT. This difference does not stem from a stronger willingness to spend previously collected tax money compared to spending one’s own income, but from a difference in the value attached to travel gains: a travel time gain resulting from government action is valued more than the same travel time gain obtained by one’s own route choices. This and a range of other empirical results are discussed in depth, in light of the conceptual differences between preferences of individuals in a role of consumer or citizen.     

Drivers’ willingness-to-pay to reduce travel time: evidence from the San Diego I-15 congestion pricing project

The adoption of congestion pricing depends fundamentally upon drivers’ willingness to pay to reduce travel time during the congested morning peak period. Using revealed preference data from a congestion pricing demonstration project in San Diego, we estimate that willingness to pay to reduce congested travel time is higher than previous stated preference results. Our estimate of median willingness to pay to reduce commute time is roughly $30 per hour, although this may be biased upward by drivers’ perception that the toll facility provides safer driving conditions. Drivers also use the posted toll as an indicator of abnormal congestion and increase their usage of the toll facility when tolls are higher than normal.     

Shared autonomous electric vehicle service performance: Assessing the impact of charging infrastructure

Shared autonomous vehicles (SAVs) are the next major evolution in urban mobility. This technology has attracted much interest of car manufacturers aiming at playing a role as transportation network companies (TNCs) and carsharing agencies in order to gain benefits per kilometer and per ride. It is predicted that the majority of future SAVs would most probably be electric. It is therefore important to understand how limited vehicle range and the configuration of charging infrastructure will affect the performance of shared autonomous electric vehicle (SAEV) services. In this study, we aim to explore the impacts of charging station placement, charging types (including normal and rapid charging, and battery swapping), and vehicle battery capacities on service efficiency. We perform an agent-based simulation of SAEVs across the Rouen Normandie metropolitan area in France. The simulation process features impact assessment by considering dynamic demand responsive to the network and traffic.Research results suggest that the performance of SAEVs is strongly correlated with the charging infrastructure. Importantly, faster charging infrastructure and placement of charging locations according to minimized distances between demand hubs and charging stations result in a higher performance. Further analysis indicates the importance of dispersing charging stations across the service area and its impacts on service effectiveness. The results also underline that SAEV battery capacity has to be selected carefully such that to avoid the overlaps between demand and charging peak times. Finally, the simulation results show that the performance indicators of SAEV service are significantly improved by providing battery swapping infrastructure.     

Are we ready to embrace connected and self-driving vehicles? A case study of Texans

While connected, highly automated, and autonomous vehicles (CAVs) will eventually hit the roads, their success and market penetration rates depend largely on public opinions regarding benefits, concerns, and adoption of these technologies. Additionally, the introduction of these technologies is accompanied by uncertainties in their effects on the carsharing market and land use patterns, and raises the need for tolling policies to appease the travel demand induced due to the increased convenience. To these ends, this study surveyed 1088 respondents across Texas to understand their opinions about smart vehicle technologies and related decisions. The key summary statistics indicate that Texans are willing to pay (WTP) $2910, $4607, $7589, and $127 for Level 2, Level 3, and Level 4 automation and connectivity, respectively, on average. Moreover, affordability and equipment failure are Texans’ top two concerns regarding AVs. This study also estimates interval regression and ordered probit models to understand the multivariate correlation between explanatory variables, such as demographics, built-environment attributes, travel patterns, and crash histories, and response variables, including willingness to pay for CAV technologies, adoption rates of shared AVs at different pricing points, home location shift decisions, adoption timing of automation technologies, and opinions about various tolling policies. The practically significant relationships indicate that more experienced licensed drivers and older people associate lower WTP values with all new vehicle technologies. Such parameter estimates help not only in forecasting long-term adoption of CAV technologies, but also help transportation planners in understanding the characteristics of regions with high or low future-year CAV adoption levels, and subsequently, develop smart strategies in respective regions.     

A behavioral choice model of the use of car-sharing and ride-sourcing services

There are a number of disruptive mobility services that are increasingly finding their way into the marketplace. Two key examples of such services are car-sharing services and ride-sourcing services. In an effort to better understand the influence of various exogenous socio-economic and demographic variables on the frequency of use of ride-sourcing and car-sharing services, this paper presents a bivariate ordered probit model estimated on a survey data set derived from the 2014–2015 Puget Sound Regional Travel Study. Model estimation results show that users of these services tend to be young, well-educated, higher-income, working individuals residing in higher-density areas. There are significant interaction effects reflecting the influence of children and the built environment on disruptive mobility service usage. The model developed in this paper provides key insights into factors affecting market penetration of these services, and can be integrated in larger travel forecasting model systems to better predict the adoption and use of mobility-on-demand services.     

User preferences regarding autonomous vehicles

This study gains insight into individual motivations for choosing to own and use autonomous vehicles and develops a model for autonomous vehicle long-term choice decisions. A stated preference questionnaire is distributed to 721 individuals living across Israel and North America. Based on the characteristics of their current commutes, individuals are presented with various scenarios and asked to choose the car they would use for their commute. A vehicle choice model which includes three options is estimated:

• (1)Continue to commute using a regular car that you have in your possession.
• (2)Buy and shift to commuting using a privately-owned autonomous vehicle (PAV).
• (3)Shift to using a shared-autonomous vehicle (SAV), from a fleet of on-demand cars for your commute.

A factor analysis determined five relevant latent variables describing the individuals’ attitudes: technology interest, environmental concern, enjoy driving, public transit attitude, and pro-AV sentiments. The effects that the characteristics of the individual and the autonomous vehicle have on use and acceptance are quantified through random utility models including logit kernel model taking into account panel effects.Currently, large overall hesitations towards autonomous vehicle adoption exist, with 44% of choice decisions remaining regular vehicles. Early AV adopters will likely be young, students, more educated, and spend more time in vehicles. Even if the SAV service were to be completely free, only 75% of individuals would currently be willing to use SAVs. The study also found various differences regarding the preferences of individuals in Israel and North America, namely that Israelis are overall more likely to shift to autonomous vehicles.Methods to encourage SAV use include increasing the costs for regular cars as well as educating the public about the benefits of shared autonomous vehicles.     

Aggregation of common-metric attributes in preference revelation and implications for willingness to pay

There is a growing interest in process heterogeneity in the way that individuals evaluate packages of attributes in real or hypothetical markets and make choices. We consider the role of the relative magnitude of pairs of attributes that are defined on a common metric (e.g., minutes or dollars), to look at the extent to which attributes might be added in preference revelation, in contrast to the commonly adopted single rule of compensatory behaviour. The focus is on a choice model specification that allows for different treatments of pairs of attributes across a sample, in contrast to studies that impose a single rule on all observations, and that does not require supplementary information on whether specific individuals claimed to have added up attributes; rather we structure a non-linear utility function that permits a probabilistic aggregation of each attribute. We translate this into a willingness to pay for travel time-savings for car commuters, in the context of tolling roads in Sydney, and contrast it with the results from the additive model, and a model where self-stated attribute processing information is taken into account. The empirical evidence suggests that mean willingness to pay increases when the addition rule is accounted for. This is a potentially important message for environmental applications where two or more attributes have a common metric.     

Solving network equilibrium problems on multimodal urban transportation networks with multiple user classes

The capacity of the high‐speed train to compete against travel demand in private vehicles is analysed. A hypothetical context analysed as the high‐speed alternative is not yet available for the route studied. In order to model travel demand, experimental designs were applied to obtain stated preference information. Discrete choice logit models were estimated in order to derive the effect of service variables on journey utility. From these empirical demand models, it was possible to predict for different travel contexts and individuals the capacity of the high‐speed train to compete with the car, so determining the impact of the new alternative on modal distribution. Furthermore, individual willingness to pay for travel time saving is derived for different contexts. The results allow us to confirm that the high‐speed train will have a significant impact on the analysed market, with an important shift of passengers to the new rail service being expected. Different transport policy scenarios are derived. The cost of travel appears to a great extent to be a conditioning variable in the modal choice. These results provide additional evidence for the understanding of private vehicle travel demand.     

Passengers’ willingness to pay for airport ground access time savings

There are cases when passengers are willing to pay a premium to reduce the travel time, in particular when the trip has to be made. This paper aims to provide insight into factors that determine passengers’ willingness to pay to reduce travel time for their ground access to an airport. A methodology is developed that comprises two steps: the identification of the passengers with zero willingness to pay and from the rest the estimation of the additional price they are willing to pay to reduce their travel time. For the first step a Probit model was formulated and for the second a linear regression model. To this purpose, data has been collected employing stated preference from passengers at the Athens International Airport. It has been found that a high percentage of passengers have zero willingness to pay, and of the remaining ones those using public transport have a significant willingness to pay to reduce access travel time. The methodology and the models are structured in such a way that their transferability to any airport environment is possible, thus providing a useful tool for decisions relating to airport ground access measures.     

Demand for taxi services: new elasticity evidence

This paper investigates the factors that influence the choice of, and hence demand for taxis services, a relatively neglected mode in the urban travel task. Given the importance of positioning preferences for taxi services within the broader set of modal options, we develop a modal choice model for all available modes of transport for trips undertaken by individuals or groups of individuals in a number of market segments. A sample of recent trips in Melbourne in 2012 was used to develop segment-specific mode choice models to obtain direct (and cross) elasticities of interest for cost and service level attributes. Given the nonlinear functional form of the way attributes of interest are included in the modal choice models, a simple set of mean elasticity estimates are not behaviourally meaningful; hence a decision support system is developed to enable the calculation of mean elasticity estimates under specific future service and pricing levels. Some specific direct elasticity estimates are provided as the basis of illustrating the magnitudes of elasticity estimates under likely policy settings.     

Impacts of a multimodal mobility service on travel behavior and preferences: user insights from Munich’s first Mobility Station

The City of Munich, in cooperation with the local public transport provider MVG, is testing a pilot project of a “Mobility Station”, which is a multimodal mobility hub connecting public transport (PT) and new shared mobility services. The project’s goal is to provide sustainable mobility options that allow citizens to be mobile without owning a car. To evaluate the acceptance of the Mobility Station, as well as short and long term effects on mobility behavior, we developed an online user survey in close cooperation with the stakeholders and experts in the field of shared mobility. The results provide insights on the awareness and perception of the Mobility Station among users, their mobility patterns, current degree of multimodality, as well as actual and potential changes on mobility behavior and travel preferences due to the multimodal mobility service. Most users are young, male, and highly educated individuals with access to multiple mobility options. PT plays a central role for daily mobility together with the services they were identified to be customers of. The high share of users that use different mobility services at least once a month indicates some degree of multimodality. Actual and potential changes in mobility behavior towards multimodality were revealed. Some users declared to use other mobility services more often. They appreciate the availability of different mobility options and show interest in other services and intermodal connections indicating that there is still potential to increase multimodal behavior.     

A discrete choice framework for modeling and forecasting the adoption and diffusion of new transportation services

Major technological and infrastructural changes over the next decades, such as the introduction of autonomous vehicles, implementation of mileage-based fees, carsharing and ridesharing are expected to have a profound impact on lifestyles and travel behavior. Current travel demand models are unable to predict long-range trends in travel behavior as they do not entail a mechanism that projects membership and market share of new modes of transport (Uber, Lyft, etc.). We propose integrating discrete choice and technology adoption models to address the aforementioned issue. In order to do so, we build on the formulation of discrete mixture models and specifically Latent Class Choice Models (LCCMs), which were integrated with a network effect model. The network effect model quantifies the impact of the spatial/network effect of the new technology on the utility of adoption. We adopted a confirmatory approach to estimating our dynamic LCCM based on findings from the technology diffusion literature that focus on defining two distinct types of adopters: innovator/early adopters and imitators. LCCMs allow for heterogeneity in the utility of adoption for the various market segments i.e. innovators/early adopters, imitators and non-adopters. We make use of revealed preference (RP) time series data from a one-way carsharing system in a major city in the United States to estimate model parameters. The data entails a complete set of member enrollment for the carsharing service for a time period of 2.5 years after being launched. Consistent with the technology diffusion literature, our model identifies three latent classes whose utility of adoption have a well-defined set of preferences that are significant and behaviorally consistent. The technology adoption model predicts the probability that a certain individual will adopt the service at a certain time period, and is explained by social influences, network effect, socio-demographics and level-of-service attributes. Finally, the model was calibrated and then used to forecast adoption of the carsharing system for potential investment strategy scenarios. A couple of takeaways from the adoption forecasts were: (1) placing a new station/pod for the carsharing system outside a major technology firm induces the highest expected increase in the monthly number of adopters; and (2) no significant difference in the expected number of monthly adopters for the downtown region will exist between having a station or on-street parking.     

Consumer intentions for alternative fuelled and autonomous vehicles: A segmentation analysis across six countries

Rapid advances in the development of autonomous and alternative-fuel vehicles (AFVs) are likely to transform the future of mobility and could bring benefits such as improved road safety and lower emissions. Achieving these potential benefits requires widespread consumer support for these disruptive technologies. To date, research to explore consumer perceptions of transport innovations has tended to consider them in isolation (e.g., driverless cars, electric vehicles). The current paper examines the predictors of consumer interest in and willing to pay for both AFVs and autonomous vehicles through a choice experiment conducted in six diverse markets: Germany, India, Japan, Sweden, UK and US. Using Latent Class Discrete Choice Models, we observe significant heterogeneity both within and across the country samples. For example, while Japanese consumers are generally willing to pay for autonomous vehicles, in most European countries, consumers need to be compensated for automation. Within countries, though, we found some segments – typically, those with a university degree, and self-identifying as having a pro-environmental identity and as being innovators– are more in favour of automation. Significantly, we also found that support for autonomous vehicles is associated with support for AFVs, perhaps, due to common demographic or socio-psychological predictors of both types of innovative technology. These findings are valuable for policymakers and the automotive industry in identifying potential early adopters, as well as consumer segments or cultures less convinced to adopt these innovative transport technologies.     

Fully autonomous vehicles: analyzing transportation network performance and operating scenarios in the Greater Toronto Area,Canada

Fully autonomous vehicles (AVs) have the potential to considerably change urban mobility in the future. This study simulates potential AV operating scenarios in the Greater Toronto Area (GTA), Canada, and assesses transportation system performance on a regional level. For each scenario, the base capacities of certain types of road links are modified to simulate the theoretical increase in throughput enabled by AV driving behavior. Another scenario examines driverless parking operations in downtown Toronto. Simulation results indicate that the increased attractiveness of freeways relative to other routes leads to slightly increased average travel distance as vehicles divert to access higher capacity road links. Average travel time is found to decrease by up to one-fifth at the 90% AV market penetration level. Concurrently, localized increases in congestion suggest that proactive transportation planning will be needed to mitigate negative consequences of AV adoption, especially in relation to induced demand for personal automobile travel.     

Medical-purposed travel behaviors in rural areas in developing countries: a case study in rural Cambodia

This study aimed at identifying influencing factors in an individual’s choice of health service facility and transportation mode to the facility, using two datasets: one collected through face-to-face interviews held between February and March 2016, containing responses from 258 local residents, and the other collected from 45 residents in the follow-up survey in December 2016. The study area was located in rural Cambodia, where road conditions were recently improved and a health sector policy was implemented to assist poor people in accessing to health services. An empirical analysis was carried out using nested logit models, consisting of two choices of three travel modes (private, shared, or walking) and two types of public health service facilities (health center or referral hospital). The results revealed the following: (1) individuals in households with motorcycles tend to visit health service facilities using private travel modes, whereas individuals in households without their own transportation tend to visit health service facilities using shared travel modes or on foot, and (2) travel distance between individuals’ houses and the selected facilities likely discourages people from visiting referral hospitals, where a variety of health services are available, but does not affect the choice of health centers, offering limited health services while being located closer to residential areas. These findings suggested the need to equip health centers with more functions as health service providers and to operationalize public transportation services for those who cannot afford to visit referral hospitals, which would enable people to receive necessary health services more conveniently.

     

The travel and environmental implications of shared autonomous vehicles,using agent-based model scenarios

Carsharing programs that operate as short-term vehicle rentals (often for one-way trips before ending the rental) like Car2Go and ZipCar have quickly expanded, with the number of US users doubling every 1–2 years over the past decade. Such programs seek to shift personal transportation choices from an owned asset to a service used on demand. The advent of autonomous or fully self-driving vehicles will address many current carsharing barriers, including users’ travel to access available vehicles.This work describes the design of an agent-based model for shared autonomous vehicle (SAV) operations, the results of many case-study applications using this model, and the estimated environmental benefits of such settings, versus conventional vehicle ownership and use. The model operates by generating trips throughout a grid-based urban area, with each trip assigned an origin, destination and departure time, to mimic realistic travel profiles. A preliminary model run estimates the SAV fleet size required to reasonably service all trips, also using a variety of vehicle relocation strategies that seek to minimize future traveler wait times. Next, the model is run over one-hundred days, with driverless vehicles ferrying travelers from one destination to the next. During each 5-min interval, some unused SAVs relocate, attempting to shorten wait times for next-period travelers.Case studies vary trip generation rates, trip distribution patterns, network congestion levels, service area size, vehicle relocation strategies, and fleet size. Preliminary results indicate that each SAV can replace around eleven conventional vehicles, but adds up to 10% more travel distance than comparable non-SAV trips, resulting in overall beneficial emissions impacts, once fleet-efficiency changes and embodied versus in-use emissions are assessed.