Investigating heterogeneity in social influence by social distance in car-sharing decisions under uncertainty: A regret-minimizing hybrid choice model framework based on sequential stated adaptation experiments

The present study is designed to investigate social influence in car-sharing decisions under uncertainty. Social influence indicates that individuals’ decisions are influenced by the choices made by members of their social networks. An individual may experience different degrees of influence depending on social distance, i.e. the strength of the social relationship between individuals. Such heterogeneity in social influence has been largely ignored in the previous travel behavior research. The data used in this study stems from an egocentric social network survey, which measures the strength of the social relationships of each respondent. In addition, a sequential stated adaptation experiment was developed to capture more explicitly the effect of social network choices on the individual decision-making process. Social distance is regarded as a random latent variable. The estimated social distance and social network choices are incorporated into a social influence variable, which is treated as an explanatory variable in the car-sharing decision model. To simultaneously estimate latent social distance and the effects of social influence on the car-sharing decision, we expand the hybrid choice framework to incorporate the latent social distance model into discrete choice analysis. The estimation results show substantial social influence in car-sharing decisions. The magnitude of social influence varies according to the type of relationship, similarity of socio-demographics and the number of social interactions.     

Analysis of consumer response to fuel price fluctuations applying sample selection model to GPS panel data: Dynamics in individuals’ car use

The effects of fuel price increases on people’s car use have been widely discussed during the last few decades in travel behavior research. It is well recognized that fuel price has significant effects on driving distance and driving efficiency. However, most of this research assumed that these effects are invariant across individuals and weather conditions. Moreover, intrinsic variability in people’s preferences has not been given much attention due to the difficulty of collecting the necessary data. In this paper, we collected detailed travel behavior data of 276 respondents in the Netherlands, spanning a time period between one week and three months using GPS logs. These GPS data were fused with weather data, allowing us to estimate both exogenous (such as weather and fuel price) and endogenous effects (inertia and activity plans) on individual’s car use behavior. To further understand the effects of fuel price on the environment, we estimated the effects of fuel price fluctuation on CO₂ emissions by car. The results show a significant degree of inertia in car use behavior in response to increased fuel prices. Weather and fuel price showed significant effects on individual’s car using behavior. Moreover, fuel price shows two-week lagged effects on individual’s travel duration by car.     

The effect of attitudes toward cars and public transportation on behavioral intention in commuting mode choice—A comparison across six Asian countries

This study investigated the contribution of psychological factors in explaining the choice of transportation mode in six Asian countries. Data were collected from 1118 respondents in Japan, Thailand, China, Vietnam, Indonesia, and the Philippines. The dependent variable was the intention to use one of three modes for work travel after getting a job: car, public transit, or other modes. The explanatory variables were three attitude factors taken from a previous study, including: 1/symbolic affective, reflecting affective motives of travel mode use; 2/instrumental, referring to functional attributes of travel modes; and 3/social orderliness which represents for environmental friendliness, safety, altruism, quietness et cetera. Several logit model estimates were made using the samples from the six countries separately and together. We obtained three main findings. First, attitude variables about the car were all significant determinants for the entire sample from Asian countries. Second, the social orderliness aspect of public transit was a common concern of respondents from developing countries in selecting this mode for work trips. Third, in countries in which the intent to use a car was not very high, attitude factors about the car were found to be significant determinants of the behavioral intention to commute by car but were less significant in countries in which the desire to use a car was high.     

Multimodal travel groups and attitudes: A latent class cluster analysis of Dutch travelers

For developing sustainable travel policies, it may be helpful to identify multimodal travelers, that is, travelers who make use of more than one mode of transport within a given period of time. Of special interest is identifying car drivers who also use public transport and/or bicycle, as this group is more likely to respond to policies that stimulate the use of those modes. It is suggested in the literature that this group may have less biased perceptions and different attitudes towards those modes. This supposition is examined in this paper by conducting a latent class cluster analysis, which identifies (multi)modal travel groups based on the self-reported frequency of mode use. Simultaneously, a membership function is estimated to predict the probability of belonging to each of the five identified (multi)modal travel groups, as a function of attitudinal variables in addition to structural variables. The results indicate that the (near) solo car drivers indeed have more negative attitudes towards public transport and bicycle, while frequent car drivers who also use public transport have less negative public transport attitudes. Although the results suggest that in four of the five identified travel groups, attitudes are congruent with travel mode use, this is not the case for the group who uses public transport most often. This group has relatively favorable car attitudes, and given that many young, low-income travelers belong to this group, it may be expected that at least part of this group will start using car more often once they can afford it. Based on the results, challenges for sustainable policies are formulated for each of the identified (multi)modal travel groups.     

Making time count: Traveler activity engagement on urban transit

In practice, travel time is assigned a cost and treated as a disutility to be minimized. There is a growing body of research supporting the hypothesis that travel time has some value of its own, and the proliferation of information and communication technology (ICT) may be contributing to that value. Travelers’ attitudes are confounded with their mode choice, and as telecommunications mediate travel behavior, analysts must recognize the interaction between time use and customer satisfaction for appropriate travel demand management. To that end, this paper presents results from jointly estimated models of travelers’ latent satisfaction and on-board activity engagement using Chicago transit rider data gathered in April 2010. The simple questionnaire and small sample corroborate the findings of past research indicating travel attitudes and activity engagement have potential to influence travelers’ value of time, and many transit riders consider transit a better use of time and/or money than driving. The findings affirm the need for a more holistic understanding of value of time for travel demand management and infrastructure valuation. As time use has an influence on users’ valuation of the transit mode, offering opportunities to conduct certain leisure activities could improve the perceived value of travel time.     

Costs of travel time uncertainty and benefits of travel time information: Conceptual model and numerical examples

A negative effect of congestion that tends to be overlooked is travel time uncertainty. Travel time uncertainty causes scheduling costs due to early or late arrival. The negative effects of travel time uncertainty can be reduced by providing travellers with travel time information, which improves their estimate of the expected travel time, thereby reducing scheduling costs. In order to assess the negative effects of uncertainty and the benefits of travel time information, this paper proposes a conceptual model of departure time choice under travel time uncertainty and information. The model is based on expected utility theory, and includes the variation in travel time, the quality of travel time information and travellers’ perception of the travel time. The model is illustrated by an application to the case of the A2 motorway between Beesd and Utrecht in the Netherlands.     

Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing,China

A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution – ‘electric bike individuals’, ‘private car addicts’, and ‘public bus enthusiasts’ – is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes – travel time and cost – are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.     

Travel mode choices in small cities of China: A case study of Changting

The existing literature on urban transportation planning in China focuses primarily on large cities and neglects small cities. This paper aims to fill part of the knowledge gap by examining travel mode choice in Changting, a small city that has been experiencing fast spatial expansion and growing transportation problems. Using survey data collected from 1470 respondents on weekdays and weekends, the study investigates the relationship between mode choice and individuals’ socio-economic characteristics, trip characteristics, attitudes, and home and workplace built environments. While more than 35 percent of survey respondents are car owners, walk, bicycle, e-bike, and motorcycle still account for over 85 percent of trips made during peak hours. E-bike and motorcycle are the dominant means of travel on weekdays, but many people shift to walking and cycling on weekends, making non-motorized and semi-motorized travel especially important for non-commuting trips. Results of multinomial logistic regression show that: (1) job-housing balance might exert different effects on mode choice in different types of urban areas; (2) negative attitude towards e-bike and motorcycle is associated with more walking and cycling; and (3) land use diversity of workplace is related to commuting mode choice on weekdays, while land use diversities of both residential and activity places do not significantly affect mode choice on weekends. Our findings imply that planning and design for small cities needs to differentiate land use and transportation strategies in various types of areas, and to launch outreach programs to shift people’s mode choice from motorized travel to walking and cycling.     

Day-to-day variability in travellers’ activity-travel patterns in the Jakarta metropolitan area

Using four consecutive days of SITRAMP 2004 data from the Jakarta metropolitan area (JMA), Indonesia, this study examines the interactions between individuals’ activity-travel parameters, given the variability in their daily constraints, resources, land use and road network conditions. While there have been a significant number of studies into day-to-day variability in travel behaviour in developed countries, this issue is rarely examined in developing countries. The results show that some activity-travel parameter interactions are similar to those produced by travellers from developed countries, while others differ. Household and individual characteristics are the most significant variables influencing the interactions between activity-travel parameters. Different groups of travellers exhibit different trade-off mechanisms. Further analyses of the stability of activity-travel patterns across different days are also provided. Daily commuting time and regular work and study commitments heavily shape workers’ and students’ flexibility in arranging their travel time and out-of-home time budget, leading to more stable daily activity-travel patterns than non-workers.     

Trip chain complexity: a comparison among latent classes of daily mobility patterns

This paper studies the relationship between trip chain complexity and daily travel behaviour of travellers. While trip chain complexity is conventionally investigated between travel modes, our scope is the more aggregated level of a person’s activity-travel pattern. Using data from the Netherlands Mobility Panel, a latent class cluster analysis was performed to group people with similar mode choice behaviour in distinct mobility pattern classes. All trip chains were assigned to both a travel mode and the mobility pattern class of the traveller. Subsequently, differences in trip chain complexity distributions were analysed between travel modes and between mobility pattern classes. Results indicate considerable differences between travel modes, particularly between multimodal and unimodal trip chains, but also between the unimodal travel modes car, bicycle, walking and public transport trip chains. No substantial differences in trip chain complexity were found between mobility pattern classes. Independently of the included travel modes, the distributions of trip chain complexity degrees were similar across mobility pattern classes. This means that personal circumstances such as the number of working hours or household members are not systematically translated into specific mobility patterns.

     

Effects of land-use transport scenarios on travel patterns: a multi-state supernetwork application

Understanding travellers’ response is essential to address policy questions arising from spatial and transport planning sectors. This paper demonstrates the usefulness of the multi-state supernetwork approach to investigate the effects of land-use transport scenarios on individuals’ travel patterns. In particular, it illustrates that multi-state supernetworks are capable of representing activity-travel patterns at a high level of detail, including the choice of mode, route, parking and activity location. Multi-faceted activity-travel preferences can be accommodated in supernetworks. Using a micro-simulation approach, the adaptation of individuals’ travel patterns to policies can be readily captured. The illustration concerns hypothetical land-use and transport scenarios for the city of Rotterdam (The Netherlands), focusing on accessibility changes, modal substitution and shift in the use of transport and location facilities.     

Flexing service schedules: Assessing the potential for demand-adaptive hybrid transit via a stated preference approach

This paper assesses the demand for a flexible, demand-adaptive transit service, using the Chicago region as an example. We designed and implemented a stated-preference survey in order to (1) identify potential users of flexible transit, and (2) inform the service design of the flexible transit mode. Multinomial logit, mixed-logit, and panel mixed-logit choice models were estimated using the data obtained from the survey. The survey instrument employed a d_p-efficient design and the Google Maps API to capture precise origins and destinations in order to create realistic choice scenarios. The stated-preference experiments offered respondents a choice between traditional transit, car, and a hypothetical flexible transit mode. Wait time, access time, travel time, service frequency, cost, and number of transfers varied across the choice scenarios. The choice model results indicate mode-specific values of in-vehicle travel time ranging between $16.3 per hour (car) and $21.1 per hour (flexible transit). The estimated value of walking time to transit is $25.9 per hour. The estimated value of waiting time at one’s point of origin for a flexible transit vehicle is $11.3 per hour; this value is significantly lower than the disutility typically associated with waiting at a transit stop/station indicating that the ‘at-home’ pick-up option of flexible transit is a highly desirable feature. The choice model results also indicate that respondents who use active-transport modes or public transit for their current commute trip, or are bikeshare members, were significantly more likely to choose flexible and traditional transit than car commuters in the choice experiments. The implications of these and other relevant model results for the design and delivery of flexible, technology-enabled services are discussed.     

Investigating the effects of psychological factors on commuting mode choice behaviour

This paper utilizes socio-psychometric survey data to investigate the influence of attitudes, affective appraisal and habit formation on commuting mode choice. The data-set was collected in 2009–2010 in Edmonton, Alberta. In addition to conventional socio-economic, demographic and modal attributes, the survey gathered psychological information regarding habitual behaviour, affective appraisal and personal attitudes. Different psychometric tools were used to capture psychological factors affecting mode choice. Habitual behaviour was measured using Verplanken's response-frequency questionnaire. Affective appraisal was indirectly estimated using the Osgood's semantic differential. Five-point Likert scales were used to measure attitude. The structural equation modelling (SEM) approach was used to investigate the effects of psychological factors on mode choice behaviour. SEM captures the latent nature of psychological factors and uses path diagrams to identify the directionality as well as intensity of the relationships. The investigation reveals that passengers have positive emotions towards their chosen mode. Further, evidence of the superiority of the car as a travel alternative was established in terms of strong habit towards it, such that passengers would use the car for almost every single trip.     

A network equilibrium approach for modelling activity-travel pattern scheduling problems in multi-modal transit networks with uncertainty

An understanding of the interaction between individuals’ activities and travel choice behaviour plays an important role in long-term transit service planning. In this paper, an activity-based network equilibrium model for scheduling daily activity-travel patterns (DATPs) in multi-modal transit networks under uncertainty is presented. In the proposed model, the DATP choice problem is transformed into a static traffic assignment problem by constructing a new super-network platform. With the use of the new super-network platform, individuals’ activity and travel choices such as time and space coordination, activity location, activity sequence and duration, and route/mode choices, can be simultaneously considered. In order to capture the stochastic characteristics of different activities, activity utilities are assumed in this study to be time-dependent and stochastic in relation to the activity types. A concept of DATP budget utility is proposed for modelling the uncertainty of activity utility. An efficient solution algorithm without prior enumeration of DATPs is developed for solving the DATP scheduling problem in multi-modal transit networks. Numerical examples are used to illustrate the application of the proposed model and the solution algorithm.     

The influence of (toll-related) travel costs in residential location decisions of households: A stated choice approach

In this paper, we investigate the impact of travel costs, in particular toll costs, on the residential location choice of households, using a stated choice survey. Within the stated choice experiment, car drivers that frequently face traffic congestion, traded-off several trip-related (including toll costs) and house/location-related factors in their decision where to locate. If we look at the influence of different variables, toll and fuel costs seem to be important. Respondents are more sensitive to travel costs (i.e. toll and fuel costs) than to equally high (monthly) housing costs. Travel time appears to play a less important role, as indicated by a low value of time (VOT). In addition, location-related factors, such as the type of location and the number of bedrooms, turn out to be important factors as well. It can be concluded that respondents generally speaking prefer to pay higher housing costs and accept longer travel times to avoid (high) travel costs. Finally, if we look at the difference in preferences in relation to toll and fuel cost, we can conclude that toll costs are valued more negatively than fuel costs, although the differences are small.     

Understanding transport mode choice for commuting: the role of affect

This study examines the relationship between positive and negative user valence and transport mode choice behaviour. We integrate latent attitudes ‘affect’ and ‘salience’ into transport mode choice models using the framework of integrated choice and latent variable modelling and simultaneous maximum likelihood estimation methods. The results are consistent with findings in similar travel behaviour and behavioural economics literature. The study extends the findings of previous research and has demonstrated that user sentiments about public transport mode and salient public transport experiences have a significant impact on travel mode choice behaviour. It was found that private motorised users are more sensitive to overcrowding and anti-social behaviours on PT than active and PT travellers. Key attitudinal indicators influencing individual transport choice behaviour are established to guide public policy. The key indicators of Affect and Salience must be analysed and addressed through public policy to enhance PT user experience and develop services and facilities to increase the utility of PT in-vehicle travel time.     

Collecting a multi-dimensional three-weeks household time-use and activity diary in the Bandung Metropolitan Area,Indonesia

This paper describes a comprehensive panel data collection and analysis at household level, including detailed travel behaviour variables and comprehensive in-home and out-of-home activities, individual cognitive habits and affective behaviours, the rate of physical activity, as well as health related quality of life (QoL) information in the Bandung Metropolitan Area (BMA) of Indonesia. To our knowledge, this is the first attempt to collect an individual’s activity diary over an extended period as it captures the multi-tasking activities and multidisciplinary factors that underlie individual activity-travel patterns in a developing country. Preliminary analyses of the collected data indicate that different beliefs, anticipated emotions, support and attachment to motorised modes significantly correlate with different groups of occupation, gender, age, activity participation, multi-tasking activities, and physical health, but not with different social and mental health. This finding highlights the reason why implementing car reduction policies in Indonesia, without breaking or changing the individual’s habits and influencing his/her attitudes have not been fruitful. The results also show that endorsing more physical activities may result in a significant reduction in the individual’s motorised mode use, whilst individuals who demonstrate a tendency to use their spare time on social activities tend to have better social health conditions. Furthermore, undertaking multi-tasking out-of-home discretionary activities positively correlates with better physical health. All these highlight the importance of properly understanding and analysing the complex mechanisms that underlie these fundamental factors that shape individual daily activity-travel patterns in developing countries. This type of multidisciplinary approach is needed to design better transport policies that will not only promote better transport conditions, but also a healthier society with a better quality of life.     

Effects of task complexity and time pressure on activity-travel choices: heteroscedastic logit model and activity-travel simulator experiment

This paper derives, estimates and applies a discrete choice model of activity-travel behaviour that accommodates potential effects of task complexity and time pressure on decision-making. To the best of our knowledge, this is the first time that both factors (task complexity and time pressure) are jointly captured in a discrete choice model. More specifically, our heteroscedastic logit model captures potential impacts of task complexity and time pressure through the scale of the utility of activity-travel options. We collect data using a novel activity-travel simulator experiment that has been specifically designed with the aim of testing our model. Results are in line with expectations, in that higher levels of task complexity and time pressure are found to result in a smaller scale of utility. In other words, higher levels of task complexity and time pressure lead to more random choice behaviour and as a consequence to less pronounced differences in choice probabilities between alternatives. An empirical illustration suggests that choice probability-differences between models that do and those that do not capture these effects, can be very substantial; this in turn suggests that failing to capture the effects of task complexity and time pressure in discrete choice models of activity travel decision-making might lead to serious bias in forecasts of the effects of transport policies.     

A reference-dependent user equilibrium model for activity-travel scheduling

Existing user equilibrium models of activity-travel scheduling generally fall short in representing travelers’ decision-making processes. The majority have either implicitly or explicitly assumed that travelers follow the principle of utility maximization. This assumption ignores the fact that individuals may be loss–averse when making activity-travel decisions. Allowing for the situation that travelers possess accurate information of the urban-transportation system due to modern technologies, studies on reference-dependent decision-making under near-perfect information are receiving increasing attention. In view of traveler heterogeneity, individuals can be divided into multiple classes according to their reference points. In this paper, we propose a reference-dependent multi-class user equilibrium model for activity-travel scheduling, which can be reformulated as a variational inequality problem. Moreover, comparative analyses are conducted on the equilibrium states between utility-maximization (no reference) and reference-dependency of exogenous and endogenous references. A numerical example regarding combined departure-time and mode choice for commuting is conducted to illustrate the proposed model. The simulated results indicate that reference points and loss aversion attitudes have significant effects on the choice of departure time and mode.