Preference heterogeneity in mode choice based on a nationwide survey with a focus on urban rail

The provision of efficient and effective urban public transport and transport policy requires a deep understanding of the factors influencing urban travellers’ choice of travel mode. The majority of existing literature reports on the results from single cities. This study presents the results of a nationwide travel survey implemented to examine multiple modes of urban passenger transport across five mainland state capitals in Australia, with a focus of urban rail. The study aims to explore differences in mode choices among surveyed travellers sampled from the five cities by accounting for two types of factors: service quality and features of public transport, and socio demographic characteristics. A stated preference approach is adopted to elicit people’s valuation of specified mode-choice related factors and their willingness to pay. In particular, the availabilities of wireless and laptop stations – two factors rarely examined in the literature, were also considered in the SP survey. The survey data were analysed using mixed logit models. To test for preference heterogeneity, socio-demographic factors were interacted with random parameters, and their influences on marginal utilities simulated. The analysis reveals that intercity differences, user group status, gender, income, and trip purposes partially explain observed preference heterogeneity.     

“I can do perfectly well without a car!”

This article presents the results of a study exploring travellers’ preferences for middle-distance travel using Q-methodology. Respondents rank-ordered 42 opinion statements regarding travel choice and motivations for travel in general and for car and public transport as alternative travel modes. By-person factor analysis revealed four distinct preference segments for middle-distance travel: (1) choice travellers with a preference for public transport, (2) deliberate-choice travellers, (3) choice travellers with car as dominant alternative, and (4) car-dependent travellers. These preference segments differ in terms of the levels of involvement and cognitive effort in travel decision making, the travel consideration-set and underlying motivations. The study showed that for most people there is more to travel than getting from point A to point B, and that there is considerable heterogeneity in middle-distance travel preferences. Policy implications for reducing the need for travel and promoting a modal shift from car to other travel modes are discussed.     

Future prospects for personal security in travel by public transport

This paper reports findings from a project focused on understanding the interaction between transport technologies and user needs and perceptions in supporting personal security in travel by public transport. The research engaged over 60 experts from across the UK transport sector in a combination of interviews, workshops and scenario planning activities to address a set of four application areas in relation to secure travel. These areas were information provision, travel disruption, automated transport services and flexible transport services. Four future scenario narratives (to a 2040 time horizon) were developed for each application area. A final workshop consolidated and reviewed the narrative scenarios and pulled out key themes and priority issues for policy, practice and research for the near term. Consequently a set of policy recommendations, operator and business opportunities, knowledge gaps and research priorities were identified to support and enhance provision for personal security in travel by public transport.     

Latent lifestyle and mode choice decisions when travelling short distances

In the quest for sustainable travel, short distances appear the most amenable to curbing the use of the automobile. Existing studies about short trips evaluate the potential of shifting from the automobile to sustainable travel options while considering the population as homogeneous in its preferences and its tendency to accept these alternative travel options as realistic. However, this assumption appears quite unrealistic and the current study offers a different perspective: the mode choices when travelling short distances are likely related to lifestyle decisions. Short trip chains of a representative sample of the Danish population in the Copenhagen Region were analysed, and more specifically a latent class choice model was estimated to uncover latent lifestyle groups and choice specific travel behaviour. Results show that four lifestyle groups are identified in the population: car oriented, bicycle oriented, public transport oriented and public transport averse. Each lifestyle group has specific perceptions of travel time (with extremely different rates of substitution between alternative travel modes), transfer penalties in public transport trip chains, weather influence (especially on active travel modes), and trip purpose effect on mode selection. Consequently, when thinking about measures to increase the appeal of sustainable travel options, decision-makers should look at specific individuals within the population and more sensitive individuals to comfort and level-of-service improvements across the lifestyle groups.     

Do supra-modal traveller types exist? A travel behaviour market segmentation using Goal framing theory

Travel behaviour market segmentations have become a popular method of identifying different types of car users, bicyclists or public transport users. However, while previous studies have looked at different types of users within single modes, such as the car, little research has explored the existence of traveller types transcending modes. The study presented here is an extension of an earlier segmentation study that distinguished travellers based on their individual preferences, yet did so independent of their current mode choice. The data came from a travel survey at a middle-sized UK university and were analysed using a combination of hierarchical and iterative partitioning methods. Crucially, however, the current study uses a different theoretical framework to previous segmentation research—goal framing theory—which may more adequately explain the findings than models used in the past such as the theory of planned behaviour. The findings supported earlier work, suggesting the presence of seemingly stable traveller types that cut across modes and can be distinguished based on gain, hedonic and normative goals. This has important implications for policies aimed at encouraging mode change which may have been too preoccupied with changing people’s attitudes rather than paying attention to people’s underlying travel preferences.

     

Trip chain complexity: a comparison among latent classes of daily mobility patterns

This paper studies the relationship between trip chain complexity and daily travel behaviour of travellers. While trip chain complexity is conventionally investigated between travel modes, our scope is the more aggregated level of a person’s activity-travel pattern. Using data from the Netherlands Mobility Panel, a latent class cluster analysis was performed to group people with similar mode choice behaviour in distinct mobility pattern classes. All trip chains were assigned to both a travel mode and the mobility pattern class of the traveller. Subsequently, differences in trip chain complexity distributions were analysed between travel modes and between mobility pattern classes. Results indicate considerable differences between travel modes, particularly between multimodal and unimodal trip chains, but also between the unimodal travel modes car, bicycle, walking and public transport trip chains. No substantial differences in trip chain complexity were found between mobility pattern classes. Independently of the included travel modes, the distributions of trip chain complexity degrees were similar across mobility pattern classes. This means that personal circumstances such as the number of working hours or household members are not systematically translated into specific mobility patterns.

     

ITS applications in public transport: Improving the service to the transport system

This paper examines all the disparate technologies and techniques capable of smoothing the integration of public transport modes and services at both the urban and interurban scale. The paper focuses on the application of information technology and telematics solutions which have been designed to create as seamless a journey as possible from the point of view of the transport system user. The scope of the paper is therefore deliberately wide‐ranging and includes an examination of measures as apparently unconnected as smartcard ticketing, bus priority systems, automatic vehicle locationing, trip planning and on‐board information systems as well as new public transport services offering demand responsive travel and integration with taxi services. The paper intends to show how such technological solutions can be used to increase the attractiveness and competitiveness of fixed public transport networks in comparison to the door‐to‐door flexibility of the private car.     

Could you also have made this trip by another mode? An investigation of perceived travel possibilities of car and train travellers on the main travel corridors to the city of Amsterdam,The Netherlands

We investigated perceived travel possibilities (or subjective choice-sets, consideration-sets) of car and train travellers on the main corridors to the city of Amsterdam, The Netherlands, and associations with traveller and trip characteristics. We conducted secondary analysis on a survey sample consisting of 7950 train and 19,232 car travellers. Forty-five percent of train travellers had a car in their objective choice-set, 27% of them would however never use it for this trip. Trip destination city centre, trip purpose, paying for the trip, public transport commitment, traffic congestion and parking problems were associated with consideration of car as alternative. Forty-two percent of car travellers had public transport in their subjective choice-set. The ratio between perceived public transport and objective car travel time stood out as determinant of consideration-sets, next to destination city centre, trip purpose, travel time and private versus company car ownership. On average, car travellers’ perceptions of public transport travel time exceeded objective values by 46%. We estimated that if perceptions would be more accurate, two out of three car travellers that currently do not see public transport as an alternative would include it in their choice-set, and use it from time to time. This effect has strong theoretical and policy implications.     

Explaining public transport information use when a car is available: attitude theory empirically investigated

Despite recent investments in and growing availability of various public transport information services, levels of apparent non-use (of particular information services) across the population remain high. Policymakers and information service providers could benefit from a better understanding of factors affecting information use. The goal of this paper is to provide more insight into the (non-)use of public transport information by applying attitude theory. A postal survey was sent to a random sample of 10,000 households in Bristol and Manchester, UK. The response rate was 13%. Respondents were questioned about an uncertain journey they were going to make. Structural equation modelling has been used to investigate interdependencies among the factors studied. The results show that the desire to consult public transport information for an uncertain journey is affected by attitudes, subjective norms, and past behaviour. These social-psychological factors are in turn affected by constraints such as travel behaviour and trip context. Crucially in terms of addressing issues of non-use of information it is found that consulting information is influenced by propensity to consider using public transport rather than vice versa as has hitherto been implicitly assumed by many involved in the provision of transport and information services.     

Travel,transport and energy implications of university-related student travel: A case study approach

This study highlighted significant cultural differences and complexity in travel behaviour associated with travel to university across the UK and Ireland. This paper examines university travel behaviours and the implications for emissions, across the 2012–2013 academic year, based on responses from 1049 students across 17 universities in Ireland and the UK. Surveys were analysed to examine the trips of students both during term time and when accessing the universities each year. The data analysis in this paper examines three aspects of the transport implications of travel to and from university. Firstly the journey between university and term time address (or permanent address if the respondent does not have a separate term time address), secondly the journey between the university area and a separate permanent address where relevant; and thirdly implications for emissions resulting from university-related travel.The study found that student car users were more likely to be female, older students, or studying part time; male students were more likely to use active modes. The study indicated interesting differences between students living in different parts of the UK and Ireland. For example, it was found that there was a higher level of car dependence amongst Northern Irish students compared to other areas; and a greater variability in travel distances in Scotland and Northern Ireland. In England, car use was more pronounced when students travelled from their permanent address to term time address, and, as in Ireland, there was evidence of more car sharing on such trips. Public transport usage was more pronounced amongst Scottish students. The effect of these transport choices on emissions is significant and demonstrates the importance of education related trips to the development of a transport policy response. The analysis shows that annual emissions are highest for regular travel to and from university when a student has a permanent address rather than a separate term time and permanent address.     

The influence of individuals’ environmental attitudes and urban design features on their travel patterns in sustainable neighborhoods in the UK

This paper explores the influence of individuals’ environmental attitudes and urban design features on travel behavior, including mode choice. It uses data from residents of 13 new neighborhood UK developments designed to support sustainable travel. It is found that almost all respondents were concerned about environmental issues, but their views did not necessarily ‘match’ their travel behavior. Individuals’ environmental concerns only had a strong relationship with walking within and near their neighborhood, but not with cycling or public transport use. Residents’ car availability reduced public transport trips, walking and cycling. The influence of urban design features on travel behaviors was mixed, higher incidences of walking in denser, mixed and more permeable developments were not found and nor did residents own fewer cars than the population as a whole. Residents did, however, make more sustainable commuting trips than the population in general. Sustainable modes of travel were related to urban design features including secured bike storage, high connectivity of the neighborhoods to the nearby area, natural surveillance, high quality public realm and traffic calming. Likewise the provision of facilities within and nearby the development encouraged high levels of walking.     

Understanding transport mode choice for commuting: the role of affect

This study examines the relationship between positive and negative user valence and transport mode choice behaviour. We integrate latent attitudes ‘affect’ and ‘salience’ into transport mode choice models using the framework of integrated choice and latent variable modelling and simultaneous maximum likelihood estimation methods. The results are consistent with findings in similar travel behaviour and behavioural economics literature. The study extends the findings of previous research and has demonstrated that user sentiments about public transport mode and salient public transport experiences have a significant impact on travel mode choice behaviour. It was found that private motorised users are more sensitive to overcrowding and anti-social behaviours on PT than active and PT travellers. Key attitudinal indicators influencing individual transport choice behaviour are established to guide public policy. The key indicators of Affect and Salience must be analysed and addressed through public policy to enhance PT user experience and develop services and facilities to increase the utility of PT in-vehicle travel time.     

Development of commuter and non-commuter mode choice models for the assessment of new public transport infrastructure projects: A case study

This paper uses state of the art stated choice designs to parameterise modal choice models for commuting and non-commuting travel futures in the presence of new public transport infrastructure (variations of new heavy rail, light rail and dedicated busway systems). D-optimal choice experiments are developed for a set of labelled modal alternatives in which respondents establish a reference benchmark based on the existing service levels (for access, linehaul and egress trip legs) which is used in a computer aided personal interview instrument to generate future scenarios of service levels for current and prospective new modals options. We show that a fully integrated stated choice experiment provides all the information required to obtain behaviourally relevant parameter estimates (within a nested logit framework) for all but the mode-specific constants (MSCs). The MSCs can be calibrated for the current modes within a network model setting, giving the transport planner an appropriate model for predicting the patronage potential for proposed new public transport infrastructure services. A useful by-product is a new set of behavioural values of travel time savings for access, egress, linehaul and wait times.     

The bicycle as a feedering mode: experiences from three European countries

Bike-and-ride, or the combined use of bicycle and public transport for one trip, is a multimodal alternative for the car. This paper discusses the use of bike-and-ride in three countries with widely differing bicycle cultures and infrastructures: the Netherlands, Germany and the UK. The share of the bicycle in access trips is comparable to general levels of bicycle ridership in each country, but only for train services and other fast modes of public transport. Strong similarities are found in the characteristics of bike-and-ride trips and users, in terms of travel distances, travel motives, and the impact of car availability. The majority of bike-and-ride users travels between 2 and 5 km to a public transport stop, with longer access distances reported for faster modes of public transport. Work and education are the main travel motives, with the first dominating the faster modes and the second the slower modes of public transport. Car availability hardly influences the choice for a combined use of bicycle and train, but strongly affects the levels of bike-and-ride for slower modes of transport.     

Traveler expectations and willingness-to-pay for Web-enabled public transport information services

Web-enabled public transport (PT) information systems that combine information on different PT modes, different PT companies and different geographical regions, can be built to improve the accessibility of public transportation. As the potential list of information aspects that can be included in such systems is long, it is interesting to examine the relative importance of different information aspects. This study reports the relative importance travelers attach to a range of information aspects. In addition, the willingness to pay for this information was examined by conducting a stated choice experiment, in which price was traded off against groupings of information aspects. The results of the study indicate that even though public transport travel information is highly price sensitive, travelers are willing to pay for it if the information systems provide additional functionality such as real-time information and, to a lesser extent, additional trip planning options.     

Integrated smartcard solutions: do people want one card for all their services?

Smartcard technologies offer the potential for bringing transport and citizen services onto a single smartcard platform – referred to henceforth as an integrated ‘Transport-Citizen’ (TranCit) card. One question never fully addressed thus far is whether the general public see the integration of services onto a single card as desirable. Based upon research undertaken through the Yorcard project trials, this paper presents the analysis of a series of three focus groups and responses to a public questionnaire which investigated the general desire for multi-application, integrated smartcards. Our findings suggest there is potential for an integrated TranCit card, facilitating easier access to services and travel options across boundaries, even at the international level. A number of operational, technical and data security issues exist which need to be resolved before there would be a greater acceptance of an integrated TranCit card, from both the traveller and the service provider perspective.     

Traffic dynamics in a bi-modal transportation network with information provision and adaptive transit services

This paper has two major components. The first one is the day-to-day evolution of travelers’ mode and route choices in a bi-modal transportation system where traffic information (predicted travel cost) is available to travelers. The second one is a public transit operator adjusting or adapting its service over time (from period to period) based on observed system conditions. Particularly, we consider that on each day both travelers’ past travel experiences and the predicted travel cost (based on information provision) can affect travelers’ perceptions of different modes and routes, and thus affect their mode choice and/or route choice accordingly. This evolution process from day to day is formulated by a discrete dynamical model. The properties of such a dynamical model are then analyzed, including the existence, uniqueness and stability of the fixed point. Most importantly, we show that the predicted travel cost based on information provision may help stabilize the dynamical system even if it is not fully accurate. Given the day-to-day traffic evolution, we then model an adaptive transit operator who can adjust frequency and fare for public transit from period to period (each period contains a certain number of days). The adaptive frequency and fare in one period are determined from the realized transit demands and transit profits of the previous periods, which is to achieve a (locally) maximum transit profit. The day-to-day and period-to-period models and their properties are also illustrated by numerical experiments.     

Equilibrium analysis of the scheduling of tours in congested networks

In this paper, we develop a model of travel in tours that joins several locations by travel through a congested network. We develop a microscopic analysis in continuous time of individual benefits obtained by spending time at each of the locations and costs incurred through travel between them. This is combined with a continuous time macroscopic equilibrium model of travel during congested peak periods to show how individuals' travel choices are influenced by the congestion that result from corresponding choices made by others. We show how different travellers can achieve identical net utilities by making different combinations of choices within the equilibrium. The resulting model can be used to investigate the effect on travel behaviour and individual utility of various transport interventions, and we illustrate this by considering the effect of a peak‐period charge that eliminates congestion.     

Passenger route guidance system for multi‐modal transit networks

In many public transport oriented cities in the world, especially Asian cities, the public transport system has been developed extensively, to the extent that it has become increasingly difficult to navigate. Although inter‐modal transfers are common and often necessary, a complete set of the routes across transport modes is generally not presented in a form that is accessible to travelers, as each operator would only publish its own routes. Moreover, the common nonlinear fare tables together with inter‐modal fare discounts pose challenges to travelers in deciding their best routes. This study develops a multi‐modal passenger route guidance system, called eFinder, to aid travelers with their combined mode‐route choices. We discuss the architecture and features of this system in this study. This system forms a platform for disseminating public transit information and should complement further development and use of the public transport network by enabling travelers to make informed choices.