An investigation on the performances of mode shift models in transit ridership forecasting

This paper aims at investigating the over-prediction of public transit ridership by traditional mode choice models estimated using revealed preference data. Five different types of models are estimated and analysed, namely a traditional Revealed Preference (RP) data-based mode choice model, a hybrid mode choice model with a latent variable, a Stated Preference (SP) data-based mode switching model, a joint RP/SP mode switching model, and a hybrid mode switching model with a latent variable. A comparison of the RP data-based mode choice model with the mode choice models including a latent variable showed that the inclusion of behavioural factors (especially habit formation) significantly improved the models. The SP data-based mode switching models elucidated the reasons why traditional models tend to over-predict transit ridership by revealing the role played by different transit level-of-service attributes and their relative importance to mode switching decisions. The results showed that traditional attributes (e.g. travel cost and time) are of lower importance to mode switching behaviour than behavioural factors (e.g. habit formation towards car driving) and other transit service design attributes (e.g. crowding level, number of transfers, and schedule delays). The findings of this study provide general guidelines for developing a variety of transit ridership forecasting models depending on the availability of data and the experience of the planner.     

Inclusion of latent variables in Mixed Logit models: Modelling and forecasting

Travel demand models typically use mainly objective modal attributes as explanatory variables. Nevertheless, it has been well known for many years that attitudes and perceptions also influence users’ behaviour. The use of hybrid discrete choice models constitutes a good alternative to incorporate the effect of subjective factors. We estimated hybrid models in a short-survey panel context for data among many alternatives. The paper analyses the results of applying these models to a real urban case study, and also proposes an approach to forecasting using these models. Our results show that hybrid models are clearly superior to even highly flexible traditional models that ignore the effect of subjective attitudes and perceptions.     

Structural equation modeling of user satisfaction of bus transit service quality based on stated preferences and latent variables

Few studies have been conducted on the service quality (SQ) of bus transit in developing countries. This paper presents a structural equation modeling (SEM) approach to identifying the relationships among major attributes that affect the SQ of bus transit in the city of Dhaka in Bangladesh. Specifically, 22 bus transit SQ attributes, drawn from 655 questionnaires, are used to develop different SEM models for the city. Along with stated preferences, the effect of three latent variables on SQ is analyzed. Among the developed models, the best model is selected by using different statistical approaches. With the best model, selected attributes are rated according to their relative importance on SQ. Acknowledging limited resources of a developing nation, this study gives a clear way ahead to planners, operating companies and transport managers to design appropriate transport policies which will ensure more effective services to current bus users as well as attracting new passengers.     

Attitudinal and situational variables influencing urban mode choice: Some empirical findings

A mode choice decision structure incorporating traveler attitudes toward modes and situational constraints is investigated. The major hypothesis tested is that mode choice is determined primarily by situational constraints, such as auto ownership and income, secondly by the quality of alternative modes.The structure of the mode choice process is analyzed with respect to (1) applicability of certain choice criterion forms; (2) psychological weighting of modal attributes in the choice criterion; (3) strength of logit, probit, and discriminant functional forms; (4) the relative strength of socio-economic and attitudinal variables in predicting mode choice. An evaluation is made of 50 binary choice models fitted to a sample of 471 randomly drawn urban travelers. Results indicate that (1) the four choice criterion forms tested are all about equal in predictive strength; (2) psychological weighting has no effect on model strength, but does influence which modal attributes appear to determine choice; (3) the three functional forms tested are all about equal in strength; (4) situational factors account for 80–90% of variation explained by the models, attitudes toward modes 10–20%, thus confirming the primary hypothesis. Implications of these results for mode choice modeling and transit planning are discussed.This paper summarizes current research at the New York State Department of Transportation on the motivations and causes of travel behavior. Complete findings are available in Hartgen (1973).     

The San Francisco Travel Quality Study: tracking trials and tribulations of a transit taker

In helping understand the dynamics of travel choice behavior and traveler satisfaction over time, multi-day panel data is invaluable (McFadden in Am Econ Rev 91(3): 351–378, 2001). The collection of such data has become increasingly feasible thanks to smartphones, which researchers can use to present surveys to travelers and to collect additional information through the phones’ location services and other sensors. This paper describes the design and implementation of the San Francisco Travel Quality Study, a multi-day research study conducted in autumn 2013 with 838 participants. The objective of the study was to investigate the link between transit service quality, the satisfaction and subjective well-being of transit riders, and travel choice behavior, with a particular interest in the influence of travelers’ choice history and personal experiences on future transit use. For that purpose, a rich panel data set was collected from multiple sources, including a number of mobile travel experience surveys capturing traveler satisfaction and emotions, two online surveys capturing demographics, attitudes and mode choice intentions, as well as high-resolution phone location data and transit vehicle location data. By fusing the phone location data with transit vehicle location data, individual-level transit travel diaries could be automatically created, and by fusing the location data with the survey responses, additional information about the context of the responses could be derived. While the behavioral and satisfaction-related findings of the study are detailed in other publications, this paper is intended to serve two purposes. First, it describes the study design, data collection effort and challenges faced in order to provide a learning opportunity for other researchers considering similar studies. Second, it discusses the key sociodemographic data and characteristics of the study population in order to provide a foundation and reference for further publications that make use of the data set described here. The authors would like to invite other researchers to collaborate with them on the evaluation of the data.     

Longer-term changes in mode choice decisions in Chennai: a comparison between cross-sectional and dynamic models

The rapid and continuing changes in travel and mobility needs in India over the last decade necessitates the development and use of dynamic models for travel demand forecasting rather than cross-sectional models. In this context, this paper investigates mode choice dynamics among workers in Chennai city, India over a period of five years (1999–2004). Dynamics in mode choice is captured at four levels: exogenous variable change, state-dependence, changes in users’ sensitivity to attributes, and unobserved error terms. The results show that the dynamic models provide a substantial improvement (of over 500 log-likelihood points and ρ² increases from 44% to 68%) over the cross-sectional model. The performance was compared using two illustrative policy scenarios with important methodological and practical implications. The results indicate that cross-sectional models tend to provide inflated estimates of potential improvement measures. Improving the Level of Service (LOS) alone will not produce the anticipated benefits to transit agencies, as it fails to overcome the persistent inertia captured in the state-dependence factors. The results and models have important applications in the context of growing motorization and congestion management in developing countries.

Forecasting ridership for a metropolitan transit authority

The recent volatility in gasoline prices and the economic downturn have made the management of public transportation systems particularly challenging. Accurate forecasts of ridership are necessary for the planning and operation of transit services. In this paper, monthly ridership of the Metropolitan Tulsa Transit Authority is analyzed to identify the relevant factors that influence transit use. Alternative forecasting models are also developed and evaluated based on these factors—using regression analysis (with autoregressive error correction), neural networks, and ARIMA models—to predict transit ridership. It is found that a simple combination of these forecasting methodologies yields greater forecast accuracy than the individual models separately. Finally, a scenario analysis is conducted to assess the impact of transit policies on long-term ridership.     

Flexing service schedules: Assessing the potential for demand-adaptive hybrid transit via a stated preference approach

This paper assesses the demand for a flexible, demand-adaptive transit service, using the Chicago region as an example. We designed and implemented a stated-preference survey in order to (1) identify potential users of flexible transit, and (2) inform the service design of the flexible transit mode. Multinomial logit, mixed-logit, and panel mixed-logit choice models were estimated using the data obtained from the survey. The survey instrument employed a d_p-efficient design and the Google Maps API to capture precise origins and destinations in order to create realistic choice scenarios. The stated-preference experiments offered respondents a choice between traditional transit, car, and a hypothetical flexible transit mode. Wait time, access time, travel time, service frequency, cost, and number of transfers varied across the choice scenarios. The choice model results indicate mode-specific values of in-vehicle travel time ranging between $16.3 per hour (car) and $21.1 per hour (flexible transit). The estimated value of walking time to transit is $25.9 per hour. The estimated value of waiting time at one’s point of origin for a flexible transit vehicle is $11.3 per hour; this value is significantly lower than the disutility typically associated with waiting at a transit stop/station indicating that the ‘at-home’ pick-up option of flexible transit is a highly desirable feature. The choice model results also indicate that respondents who use active-transport modes or public transit for their current commute trip, or are bikeshare members, were significantly more likely to choose flexible and traditional transit than car commuters in the choice experiments. The implications of these and other relevant model results for the design and delivery of flexible, technology-enabled services are discussed.     

Activity–travel behaviour of non-workers from Bangalore City in India

This paper presents exploratory and statistical analyses of the activity–travel behaviour of non-workers in Bangalore city in India. The study summarises the socio-demographic characteristics as well as the activity–travel behaviour of non-workers using a primary activity–travel survey data collected by the authors. Where possible, the research also compares the analysis findings with the case studies on activity–travel behaviour of non-workers, carried out in developed and developing countries. This gives an opportunity to understand the differences/similarities in the activity–travel behaviour of non-workers across diverse socio-cultural settings. The preliminary exploratory analysis shed light on the differences in activity participation, trip chaining, time-of-day preference for trip departure, and mode use behaviour of non-workers in Bangalore city. Statistical models were developed for investigating the effects of individual and household socio-demographics, land use parameters, and travel context attributes on activity participation, trip chaining, time-of-day choice, and mode choice decisions of non-workers. A few important results of the analysis are the influence of viewing television at home on out-of-home activity participation and trip-chaining behaviour, and the impact of in-home maintenance activity duration on time-of-day choice. Further, based on the findings of the initial analyses, an attempt has been made in this study to develop an integrated model that links time allocation, time-of-day choice, and trip chaining behaviour of non-workers. The study also discusses the implications of the research findings for transportation planning and policy for Bangalore city.     

How to Capture the Passengers’ Point of View on a Transit Service through Rating and Choice Options

Abstract

In this paper, a methodology for capturing the transit passenger’s point of view by using both rating and choice options is proposed. For this purpose, some discrete choice logit models are introduced; the models allow the probability of choice of some alternative transit services to be calculated, and the importance of each service aspect to be determined. The models are calibrated by using data collected by a survey in which a stated preferences experiment was proposed to a sample of passengers, and some judgements were expressed by them about their transit services, in terms of perceptions and expectations. The introduced methodology provides a relevant contribution from a practical viewpoint because it allows the identification of the most important aspects on overall service quality; it is useful to the transit operators for measuring service quality and for investing on the various service aspects in order to effectively improve transit services.     

Demand for taxi services: new elasticity evidence

This paper investigates the factors that influence the choice of, and hence demand for taxis services, a relatively neglected mode in the urban travel task. Given the importance of positioning preferences for taxi services within the broader set of modal options, we develop a modal choice model for all available modes of transport for trips undertaken by individuals or groups of individuals in a number of market segments. A sample of recent trips in Melbourne in 2012 was used to develop segment-specific mode choice models to obtain direct (and cross) elasticities of interest for cost and service level attributes. Given the nonlinear functional form of the way attributes of interest are included in the modal choice models, a simple set of mean elasticity estimates are not behaviourally meaningful; hence a decision support system is developed to enable the calculation of mean elasticity estimates under specific future service and pricing levels. Some specific direct elasticity estimates are provided as the basis of illustrating the magnitudes of elasticity estimates under likely policy settings.     

Effect of environmental awareness on electric bicycle users’ mode choices

Travellers’ environmental awareness can affect their mode choices. The primary objective of this study is to identify the effect of electric bicycle (e-bike) users’ environmental awareness on their mode choice when the use of e-bikes is prohibited in urban areas in China. The data were collected via a questionnaire survey administered at ten locations in Nanjing, China. Using mixed multinomial logit (MMNL) models, we examined the relationship between the e-bike users’ mode choice and their environmental awareness, combined with socioeconomic and demographic characteristics and trip attributes. The results show that the level of environmental awareness, gender, age, education, income, the ownership of car and conventional bike, and trip distance affect e-bike users’ choices significantly. Those with a high level of environmental awareness are more likely to choose zero-emission transport modes. A stratified analysis reveals that the effect of environmental awareness is associated with their original transport mode choice prior to their use of the e-bike. With a high level of environmental awareness, original car users tend to opt for moderate- or zero-emission modes; original bus and metro users incline to choose a zero-emission mode or their original mode; and few original cyclists and walkers favour moderate- or high-emission modes. The results of the current study provide transport authorities with insights to establish sustainable urban transportation management policies and strategies to increase the share of zero- and low-emission transport modes.     

Structural equation approach to investigate trip-chaining and mode choice relationships in the context of developing countries

This paper investigates empirical relationships between trip chain type and mode class choice for developing countries. To formulate these two sets of decisions, four empirical models are developed using structural equation modeling (SEM). Those models are calibrated using one-month travel diary data collected in Dhaka city. SEM correlates the observed variables and identifies their relationship with trip-chaining type utility and mode class choice utility. The fitted models are selected based on statistical results and similarity with the real-life situation. Direct relationships between trip-chaining and mode choice utilities are found insignificant. However, several socio-demographic factors influence both simultaneously. Consequently, it is essential to consider mode class choice concurrently for modeling trip chains. This study also investigates the influencing factors for work-based and non-work-based trip chains separately and effects of road users’ heterogeneity. The research results can be utilized to perceive trip chain-mode choice patterns for developing countries.     

Making time count: Traveler activity engagement on urban transit

In practice, travel time is assigned a cost and treated as a disutility to be minimized. There is a growing body of research supporting the hypothesis that travel time has some value of its own, and the proliferation of information and communication technology (ICT) may be contributing to that value. Travelers’ attitudes are confounded with their mode choice, and as telecommunications mediate travel behavior, analysts must recognize the interaction between time use and customer satisfaction for appropriate travel demand management. To that end, this paper presents results from jointly estimated models of travelers’ latent satisfaction and on-board activity engagement using Chicago transit rider data gathered in April 2010. The simple questionnaire and small sample corroborate the findings of past research indicating travel attitudes and activity engagement have potential to influence travelers’ value of time, and many transit riders consider transit a better use of time and/or money than driving. The findings affirm the need for a more holistic understanding of value of time for travel demand management and infrastructure valuation. As time use has an influence on users’ valuation of the transit mode, offering opportunities to conduct certain leisure activities could improve the perceived value of travel time.     

An analysis of the commuter departure time decision

Transportation planners and transit operators alike have become increasingly aware of the need to diffuse the concentration of peak period travel in an effort to improve gasoline economy and reduce peak load requirements. An evaluation of the potential effectiveness of strategies directed to achieve this end requires an understanding of factors which affect commuter trip timing decisions. The research discussed in this article addresses this particular problem through the development and estimation of a commuter departure time (to work) choice model.A number of conclusions were drawn based on the departure time model results and related analyses. It was found that work schedule flexibility, mode, occupation, income, age, and transportation level of service all influence departure time choice. The uncertainty in work arrival time and the consequences of various work arrival times may also be determinants of commuter departure time choice.The estimated model represents improvements over previous work in that it more explicitly considers work arrival time uncertainty and travelers' perceived loss associated with varying work arrival times, and additional socio-demographic factors which can potentially affect departure time choice. Furthermore, the estimated model includes consideration of transit commuters, in addition to single occupant auto and carpool work travelers. The inclusion of transit commuters represents a particularly important contribution for policy analysis, since the model could potentially be used to study the effect of service and employment policies on transit system peak load requirements.     

Accounting for systematic heterogeneity across car commuters in response to multiple TDM policies: case study of Tehran

Modeling commuters’ choice behavior in response to transportation demand management (TDM) helps in predicting the consequences of TDM policies. Although research looking at choice behavior has evolved to investigate preference heterogeneity in response to factors influencing mode choice, as far as we know, no study has considered taste variation across commuters in response to multiple TDM policies. This paper investigates the presence of systematic preference heterogeneity across commuters, in response to the TDM policies that can be explained by their socio-economic or commuting-related characteristics. Analysis is based on results of a stated preference survey developed using a Design of Experiments approach. Five policies were assessed in order to study the impact they had on how commuters chose their mode of transportation. These include increasing parking cost, increasing fuel cost, implementing cordon pricing, reducing transit time and improving access to transit facilities. For the sake of assessing both systematic and random preference heterogeneity across car commuters, a form of the Mixed Multinomial Logit (MMNL) model that identifies sources of heterogeneity and consequently makes the choice models less restrictive in considering both systematic and random preference variation across individuals was developed. The sample includes 366 individuals who regularly commute to their workplace in the city center of Tehran, Iran. The likelihood function value of this model shows a significant improvement compared to the base MNL model, using the same variables. The MMNL model shows that taste variation across the studied commuters results in differences in influences estimated for three policies: increasing parking cost, reducing transit time and improving access to transit. The analysis examines several distributions for random parameters to test the impacts of restricting distributions to allow for only normality. The results confirm the potential to improve model fit with alternative distributions.     

Integrating geographic information systems into transit ridership forecast models

Researchers have produced sophisticated modal split and transit demand models, including forecasts that are sensitive to the level of service. However, little effort has been made to integrate these models into corridor studies and route alignment analyses since (a) re-routing is itself an extremely complex modeling task, and (b) the results of the demand models are presented in tabular form with no facility to visualize spatial patterns and relationships that, if recognized, would aid in the routing tasks. GIS tools can be used, together with the demand models, to identify both clusters of city blocks that house families with certain socioeconomic characteristics and potential trip destinations conducive to transit use. In other words, GIS tools can be used to better measure some of the factors that are needed by transit demand models. The results of these models can be displayed graphically, enabling analysts to target places needing improved service, evaluate route re-alignment alternatives, and operate more efficient and effective bus lines. This paper examines how a particular class of model used by transit agencies for estimating ridership can be integrated with GIS tools in order to facilitate such analyses. It also explores the effects of visualization of routes, demographics, and employment data on the process of designing route alignments with better targeting of high transit ridership areas. This paper is part of a research project sponsored by the Region One University Transportation Center, at MIT.     

Built environments and mode choice: toward a normative framework

Compact, mixed-use, and walk-friendly urban development, many contend, can significantly influence the modes people choose to travel. Despite a voluminous empirical literature, most past studies have failed to adequately specify relationships for purposes of drawing inferences about the importance of built-environment factors in shaping mode choice. This paper frames the study of mode choice in Montgomery County, Maryland around a normative model that weighs the influences of not only three core dimensions of built environments – density, diversity, and design – but factors related to generalized cost and socio-economic attributes of travelers as well. The marginal contributions of built-environment factors to a traditionally specified utility-based model of mode choice are measured. The analysis reveals intensities and mixtures of land use significantly influence decisions to drive-alone, share a ride, or patronize transit, while the influences of urban design tend to be more modest. Elasticities that summarize relationships are also presented, and recommendations are offered on how outputs from conventional mode-choice models might be “post-processed” to better account for the impacts of built environments when testing land-use scenarios.     

Estimation of a constrained multinomial logit model

Identifying the set of available alternatives in a choice process after considering an individual’s bounds or thresholds is a complex process that, in practice, is commonly simplified by assuming exogenous rules in the choice set formation. The Constrained Multinomial Logit (CMNL) model incorporates thresholds in several attributes as a key endogenous process to define the alternatives choice/rejection mechanism. The model allows for the inclusion of multiple constraints and has a closed form. In this paper, we study the estimation of the CMNL model using the maximum likelihood function, develop a methodology to estimate the model overcoming identification problems by an endogenous partition of the sample, and test the model estimation with both synthetic and real data. The CMNL model appears to be suitable for general applications as it presents a significantly better fit than the MNL model under constrained behaviour and replicates the MNL estimates in the unconstrained case. Using mode choice real data, we found significant differences in the values of times and elasticities between compensatory MNL and semi-compensatory CMNL models, which increase as the thresholds on attributes become active.