The effects of activity-travel context and individual attitudes on car-sharing decisions under travel time uncertainty: A hybrid choice modeling approach

People’s daily decision to use car-sharing rather than other transport modes for conducting a specific activity has been investigated recently in assessing the market potential of car-sharing systems. Most studies have estimated transport mode choice models with an extended choice set using attributes such as average travel time and costs. However, car-sharing systems have some distinctive features: users have to reserve a car in advance and pay time-based costs for using the car. Therefore, the effects of activity-travel context and travel time uncertainty require further consideration in models that predict car-sharing demand. Moreover, the relationships between individual latent attitudes and the intention to use car-sharing have not yet been investigated in much detail. In contributing to the research on car-sharing, the present study is designed to examine the effects of activity-travel context and individual latent attitudes on short-term car-sharing decisions under travel time uncertainty. The effects of all these factors were simultaneously estimated using a hybrid choice modeling framework. The data used in this study was collected in the Netherlands, 2015 using a stated choice experiment. Hypothetical choice situations were designed to collect respondents’ intention to use a shared-car for their travel to work. A total of 791 respondents completed the experiment. The estimation results suggest that time constraints, lack of spontaneity and a larger variation in travel times have significant negative effects on people’s intention to use a shared-car. Furthermore, this intention is significantly associated with latent attitudes about pro-environmental preferences, the symbolic value of cars, and privacy-seeking.     

Incorporating social impact on new product adoption in choice modeling: A case study in green vehicles

While discrete choice analysis is prevalent in capturing consumer preferences and describing their choice behaviors in product design, the traditional choice modeling approach assumes that each individual makes independent decisions, without considering the social impact. However, empirical studies show that choice is social – influenced by many factors beyond engineering performance of a product and consumer attributes. To alleviate this limitation, we propose a new choice modeling framework to capture the dynamic influence from social networks on consumer adoption of new products. By introducing social influence attributes into a choice utility function, social network simulation is integrated with the traditional discrete choice analysis in a three-stage process. Our study shows the need for considering social impact in forecasting new product adoption. Using hybrid electric vehicles as an example, our work illustrates the procedure of social network construction, social influence evaluation, and choice model estimation based on data from the National Household Travel Survey. Our study also demonstrates several interesting findings on the dynamic nature of new technology adoption and how social networks may influence hybrid electric vehicle adoption.     

The symbolism of ‘eco cars’ across national cultures: Potential implications for policy formulation and transfer

Transport choices are not merely practical decisions but steeped in cultural and societal perceptions. Understanding these latent drivers of behaviour will allow countries to develop and import policies to more successfully promote sustainable transport. Transport symbolism – what people believe their ownership or use of a mode connotes to others about their societal position – has been shown to be one such, non-trivial, hidden motivator. In the case of hybrid and electric cars (‘eco cars’), studies have demonstrated how their symbolic value varies within a society among different social groups. As yet, however, there has been scant research into comparing how the symbolism of a mode varies across national cultures, horizontally, between individuals with similar socio-demographic characteristics. Through qualitative thematic analysis, this study utilises two of Hofstede’s cross-cultural indices – power differential and individualism versus collectivism – to develop and strengthen theory on how the differing symbolism of eco cars currently varies between four cultural clusters – Anglo, Nordic, Confucian and South Asian. It also deliberates how observed symbolic qualitative differences may influence an individual or group choice to procure eco cars. Finally, it discusses how policy development, transfer and marketing, within the context of eco cars, may need to be modified by national governments, in the Confucian and South Asian cultures, so as to encourage uptake and modal shift.     

Modelling the adoption intention and installation choice of an automotive after-market mild-solar-hybridization kit

Despite the recent commercial success of hybrid, plug-in hybrid and electric vehicles their market share is still insufficient to produce either a significant impact on energy consumption on a global basis or a profitable automotive segment. In this context, the possibility of upgrading conventional vehicles to hybrid electric vehicles is gaining increasing interest.To this aim this paper investigated and modelled the intention to install an after-market hybridization solar-kit (HySolarKit) in order to ascertain the main behavioural determinants of the choice process and set up an operational model with which to estimate the market potential of such technology. In particular, two behavioural stages of the choice process were analysed and modelled: (i) the intention to adopt the HySolarKit; (ii) the choice to install the HySolarKit. Both issues were addressed through ad hoc stated preference surveys carried out in two different Italian cities, and through the specification and the calibration of discrete choice models based on the behavioural paradigm of random utility theory. Different modelling solutions (homoscedastic and heteroscedastic) were compared in terms of goodness-of-fit and sensitivity to level-of-service attributes. The results showed the technological potential of the HySolarKit, and that both behavioural stages may be effectively modelled through random utility theory. Estimation results allowed an interpretation of the main determinants of the investigated phenomena, making it possible to quantify the potential effects and the concerns towards such a green solution, and making it possible to draw up operative marketing strategies. In particular, the intention to adopt the kit mainly depends on socio-economic factors as well as activity-related and attitudinal attributes, whereas the probability of installing the kit is greatly affected, to the same extent, by installation cost, the charging cost and the weekly mileage driven.     

An assessment of UK drivers’ attitudes regarding the forthcoming ban on the sale of petrol and diesel vehicles

The purpose of the study was to predict how drivers of petrol or diesel cars might vote in a ‘Yes/No’ referendum concerning the UK government’s decision to ban from 2040 onwards the sale of all new non-electric vehicles. Five main factors were hypothesised to influence voting intention: a person’s (i) level of environmental concern, (ii) attitude towards electric cars (measured via an Implicit Association Test), (iii) belief about the importance of air pollution, (iv) driving requirements, and (v) reaction to the cost of the ban to the individual (assessed using a contingency valuation approach). The study also examined possible determinants of attitudes to electric vehicles, e.g., whether an individual was a ‘technology enthusiast’, had prior knowledge of and searched for knowledge about electric vehicles, and whether a person had played an online game where the player assumed the identity of an electric car driver. A structural equation model was developed and tested on a sample of 675 UK drivers, none of whom had ever owned or driven an electric car. The results suggested a good fit of the model to the data, except that neither environmental concern nor belief in the importance of clean air affected attitude to electric cars. Also, high levels of environmental concern did not motivate people to search for knowledge about electric vehicles. Social marketing campaigns that will be needed to precede the ban should focus on its health benefits, and not target particular age groups, gender, or whether a participant had children.     

Incentivizing alternative fuel vehicles: the influence of transport policies,attitudes and perceptions

This paper aims to evaluate the influence of policies, attitudes and perceptions when incentivizing alternative fuel vehicles. The impact of possible policies such as gasoline taxes increases, purchase price subsidies, tax exemptions, and increases in fuel recharging station availability for alternative fuelled vehicles is evaluated using hybrid choice models. The models also allow assessing the sensitivity of latent variables (i.e., attitudes and perceptions) in the car purchase behaviour. The models are estimated using data from a stated choice survey collected in five Colombian cities. The latent variables are obtained from the rating of statements related to the transport system, environmental concern, vehicle preferences, and technology. The modelling approach includes regression between latent variables. Results show that environmental concern and the support for green transport policies have a positive influence on the intention to purchase alternative fuel vehicles. Meanwhile, people who reveal to be car-dependent prefer to buy standard fuelled vehicles. The analysis among cities shows similar trends in individual behaviour, although there are differences in attribute sensitivities. The policy scenario analysis revealed high sensitivity to capital cost and the need for extensive investments in refuelling stations for alternative fuel vehicles to become attractive. Nevertheless, all policies should not only be directed at infrastructure and vehicles but also be focused on user awareness and acceptance of the alternative fuel vehicles. The analysis suggests that in an environmentally conscious market, people prefer alternative fuels. However, if the transport policies support private transport, the market shares of alternative fuel vehicles will decrease.     

Investigating heterogeneity in social influence by social distance in car-sharing decisions under uncertainty: A regret-minimizing hybrid choice model framework based on sequential stated adaptation experiments

The present study is designed to investigate social influence in car-sharing decisions under uncertainty. Social influence indicates that individuals’ decisions are influenced by the choices made by members of their social networks. An individual may experience different degrees of influence depending on social distance, i.e. the strength of the social relationship between individuals. Such heterogeneity in social influence has been largely ignored in the previous travel behavior research. The data used in this study stems from an egocentric social network survey, which measures the strength of the social relationships of each respondent. In addition, a sequential stated adaptation experiment was developed to capture more explicitly the effect of social network choices on the individual decision-making process. Social distance is regarded as a random latent variable. The estimated social distance and social network choices are incorporated into a social influence variable, which is treated as an explanatory variable in the car-sharing decision model. To simultaneously estimate latent social distance and the effects of social influence on the car-sharing decision, we expand the hybrid choice framework to incorporate the latent social distance model into discrete choice analysis. The estimation results show substantial social influence in car-sharing decisions. The magnitude of social influence varies according to the type of relationship, similarity of socio-demographics and the number of social interactions.     

Car fuel-type choice under travel demand management and economic incentives

Future levels of vehicle air pollution in urban areas will depend on the proportion of new car buyers who opt for less polluting vehicles, as these appear on the market. This paper examines the factors likely to influence the demand for lower emission and zero emission vehicles. Using a discrete choice experiment, suburban driver commuters choose between three types of vehicle, one conventional, one fuel-efficient and one electric. Each is characterized by varying vehicle cost and performance measures, range and refueling rates, and commuting costs and times. The latter are manipulated to determine how their use as economic instruments might influence vehicle choice. All cost and time variables are expressed as ratios of the respondent’s current situation. Parameters of a multinomial discrete choice model are used in a choice simulator to estimate the average choice probability of each type of vehicle under different scenarios reflecting possible future relative vehicle prices and performance levels as well as differential commuting costs and times based on policies aimed at encouraging the purchase of cleaner vehicles. The evidence is that the latter economic instruments will have modest effects on vehicle choice. By contrast there would be a large shift of demand to cleaner and zero-emission vehicles provided their cost and performance came within an acceptable range of conventional vehicles.     

Consumer preferences for electric vehicles: a literature review

Widespread adoption of electric vehicles (EVs) may contribute to the alleviation of problems such as environmental pollution, global warming and oil dependency. However, the current market penetration of EV is relatively low in spite of many governments implementing strong promotion policies. This paper presents a comprehensive review of studies on consumer preferences for EV, aiming to better inform policy-makers and give direction to further research. First, we compare the economic and psychological approach towards this topic, followed by a conceptual framework of EV preferences which is then implemented to organise our review. We also briefly review the modelling techniques applied in the selected studies. Estimates of consumer preferences for financial, technical, infrastructure and policy attributes are then reviewed. A categorisation of influential factors for consumer preferences into groups such as socio-economic variables, psychological factors, mobility condition, social influence, etc. is then made and their effects are elaborated. Finally, we discuss a research agenda to improve EV consumer preference studies and give recommendations for further research.

Abbreviations: AFV: alternative fuel vehicle; BEV: battery electric vehicle; CVs: conventional vehicles; EVs: electric vehicles; FCV: fuel cell vehicle; HCM: hybrid choice model; HEV: hybrid electric vehicle (non plug-in); HOV: high occupancy vehicle; MNL: MultiNomial logit; MXL: MiXed logit model; PHEV: plug-in hybrid electric vehicle; RP: revealed preference; SP: stated preference.     

User preferences regarding autonomous vehicles

This study gains insight into individual motivations for choosing to own and use autonomous vehicles and develops a model for autonomous vehicle long-term choice decisions. A stated preference questionnaire is distributed to 721 individuals living across Israel and North America. Based on the characteristics of their current commutes, individuals are presented with various scenarios and asked to choose the car they would use for their commute. A vehicle choice model which includes three options is estimated:

• (1)Continue to commute using a regular car that you have in your possession.
• (2)Buy and shift to commuting using a privately-owned autonomous vehicle (PAV).
• (3)Shift to using a shared-autonomous vehicle (SAV), from a fleet of on-demand cars for your commute.

A factor analysis determined five relevant latent variables describing the individuals’ attitudes: technology interest, environmental concern, enjoy driving, public transit attitude, and pro-AV sentiments. The effects that the characteristics of the individual and the autonomous vehicle have on use and acceptance are quantified through random utility models including logit kernel model taking into account panel effects.Currently, large overall hesitations towards autonomous vehicle adoption exist, with 44% of choice decisions remaining regular vehicles. Early AV adopters will likely be young, students, more educated, and spend more time in vehicles. Even if the SAV service were to be completely free, only 75% of individuals would currently be willing to use SAVs. The study also found various differences regarding the preferences of individuals in Israel and North America, namely that Israelis are overall more likely to shift to autonomous vehicles.Methods to encourage SAV use include increasing the costs for regular cars as well as educating the public about the benefits of shared autonomous vehicles.     

Traffic Sounds and Cycling Safety: The Use of Electronic Devices by Cyclists and the Quietness of Hybrid and Electric Cars

Abstract

The growing popularity of electric devices and the increasing number of hybrid and electric cars have recently raised concerns about the use of auditory signals by vulnerable road users. This paper consolidates current knowledge about the two trends in relation to cycling safety. Both a literature review and a crash data analysis were carried out. Based on a proposed conceptual model, knowledge gaps are identified that need to be addressed for a better understanding of the relation between limitations on auditory information while cycling. Results suggest that the concerns regarding the use of electronic devices while cycling and the advent of hybrid and electric vehicles are justified. Listening to music and conversing on the phone negatively influence cyclists’ auditory perception, self-reported crash risk and cycling performance. With regard to electric cars, a recurring problem is their quietness at low speeds. Implications of these findings in terms of cycling safety are discussed.     

Linking Chinese cultural values and the adoption of electric vehicles: The mediating role of ethical evaluation

Electric vehicles (EVs) have been regarded as one of the most prominent green technologies, touted to help reduce global energy consumption and carbon emissions. China advocates the development of EVs to address the increasing challenges of climate change, urban air pollution and energy security, but consumers’ enthusiasm for adopting EVs remains low. In this paper, we present a concept model that hypothesizes Chinese cultural values as a key to understanding Chinese consumers’ intention to adopt EVs. Based on a nationwide online survey in China, this study explores Chinese consumers’ attitudes toward two types of EVs—battery electric vehicles and plug-in hybrid electric vehicles—by identifying the influence of the human–nature relationship, long-term orientation, face consciousness, and risk attitude, as well as the mediating effect of deontological ethical evaluation in decision-making. The results suggest that public policy and social marketing efforts should pay more attention to the role of cultural values when promoting environmentally sustainable technologies, and importantly, that the promotion efforts should differ for different cultural elements and products with different levels of innovativeness.     

Vehicle purchasing behaviors comparison in two-stage choice perspective before and after eco-car promotion policy in Japan

This paper compares the vehicle purchasing behaviors in Japan between before and after the eco-car (environmental friendly vehicle) promotion policy implemented. Consumer behaviors are modeled as a two-stage decision process: a consideration set formation stage and a choice-making stage. In the first stage, all available vehicle types are included in the choice set, and consumers are assumed to apply a conjunctive screening rule to construct consideration sets. In the second stage, consumers only evaluate the vehicles in the consideration set and choose the one with maximum utility. The applied Hierarchical Bayes model can avoid the issue of an indifferentiable and irregular likelihood surface caused by thresholds and discontinuities, and the data augmentation and Markov-Chain Monte Carlo estimation methods make it possible to estimate two stages simultaneously using only the information about the consumers’ actual choices. The estimations indicate that the change of consumer behavior during the formation of consideration sets after the policy implemented: more people preferred compact and hybrid vehicles because of their better fuel efficiency and more competitive prices under the tax reduction policy. The results show, however, that most of consumers who purchase hybrid vehicles after the policy implemented are only including hybrid vehicles in their consideration sets, and oil price and vehicle price still play important roles in the choice-making stage for these who consider both gasoline and hybrid vehicles.     

Symbolism in California’s early market for hybrid electric vehicles

This study explores the symbolic meanings being created, appropriated, and communicated by the owners of hybrid electric vehicles. As symbolic meanings are shown to be important to hybrid electric vehicle purchase and use, understanding the meanings, as well as their construction and communication, is essential for policy makers and others hoping to promote these new types of vehicles. Hybrid electric vehicles embody combinations of meanings that were previously unavailable from automobiles. Market observers who fail to recognize this struggle to explain why some people buy hybrid electric vehicles. They may characterize buyers as naı¨ve about calculating payback on fuel economy, or dismiss owners as image-seeking environmentalists. This research belies such simplistic explanations. Through the telling and analysis of buyers’ own stories, this study takes a robust approach to understanding the creation and spread of new symbolic meanings in the automotive market. Data were collected in ethnographic interviews with hybrid electric vehicle owners in the California, and analyzed using methods based on semiotic theory. In particular, the study explores how widely recognized social meanings (denotations) are connected to more personal meanings (connotations) and the effect that both types of meanings have on vehicle purchase and use.     

Impact of vehicle usage on consumer choice of hybrid electric vehicles

We analyze the vehicle usage and consumer profile attributes extracted from both National Household Travel Survey and Vehicle Quality Survey data to understand the impact of vehicle usage upon consumers’ choices of hybrid electric vehicles in the US. In addition, the key characteristics of hybrid vehicle drivers are identified to determine the market segmentations of hybrid electric vehicles and the critical attributes to include in the choice model. After a compatibility test of two datasets, a pooled choice model combining both data sources illustrates the significant influences of vehicle usage upon consumers’ choices of hybrid electric vehicles. Even though the data-bases have in the past been used independently to study travel behavior and vehicle quality ratings, here we use them together.     

A non-compensatory choice model incorporating attribute cutoffs

This research proposes an extension to the traditional compensatory utility maximization framework which has guided most theoretical and statistical work in choice modeling applications, including those in transportation demand estimation work. Attribute cutoffs are incorporated into the decision problem formulation; it is then argued on extant empirical evidence that individuals may view these constraints as “soft”. This leads to the formulation of a penalized utility function that allows for constraint violation, but at a cost to the overall evaluation of the good. The proposed model is able to represent fully compensatory, conjunctive and disjunctive choice strategies, as well as combinations thereof. The properties of the proposed theoretical model are examined and discussed. From the theoretical framework, statistical models of choice behavior are easily derived; in their simplest forms, these models can be estimated using existing software. A Stated Preference choice experiment is analyzed using the proposed model, which is found to be highly consistent with observed choices and superior to a structural two-stage choice set formation model.     

From e-bike to car: A study on factors influencing motorization of e-bike users across China

Household car ownership has risen dramatically in China over the past decade. At the same time a disruptive transportation technology emerged, the electric bike (e-bike). Most studies investigating motorization in China focus on macro-level economic indicators like GDP, with few focusing on household, city-level, environmental, or geographic indicators, and none in the context of high e-bike ownership. This study examines household vehicle purchase decisions across 59 cities in China with broad geographic, environmental, and socio-economic characteristics. We focus on a subset of households who own e-bikes and rely on a telephone survey from an industry customer database. From these responses, we estimate two three-level hierarchical choice models to assess attributes that contribute to (1) recent car purchases and (2) the intention to buy a car in the near future. The results show that the models are dominated by household characteristics including household income, household size, household vehicle ownership, number of licensed drivers and duration of car ownership. Some geographic, environmental and socio-economic factors have significant influences on car purchase decisions. Only two city-level transportation variable have an effect – higher taxi density and higher bus density reducing car purchase. Cold weather, population density gross domestic product per capita positively influence car purchase, while urbanization rate reduces car purchase. Because of supply heterogeneity in the data set, described by publicly available urban transportation data, this is the first study that can include geographic and urban infrastructure differences that influence purchase choice and suggests potential region-specific policy approaches to managing car purchase may be necessary.     

Individual characteristics and stated preferences for alternative energy sources and propulsion technologies in vehicles: A discrete choice analysis for Germany

With respect to the German goal of a transition to a lead market for electromobility within a short time period, this paper empirically examines the preferences for alternative energy sources or propulsion technologies in vehicles and particularly for electric vehicles. The data stem from a stated preference discrete choice experiment with 598 potential German car buyers. In order to simulate a realistic future purchase situation, seven vehicle types were incorporated in each of the six choice sets, i.e. hybrid, gas, biofuel, hydrogen, and electric vehicles besides common gasoline and diesel vehicles. The econometric analysis with flexible multinomial probit models reveals that potential car buyers in Germany currently have a low stated preference for electric, hydrogen, and hybrid vehicles. While our paper also discusses the impact of common vehicle attributes such as purchase price or service station availability, it particularly considers the effect of socio-demographic and environmental awareness variables. The estimation results reveal that younger potential car buyers have a higher stated preference for hydrogen and electric vehicles, males have a higher stated choice of hydrogen vehicles, and environmentally aware potential car buyers have a higher stated preference for hydrogen and electric vehicles. These results suggest that common policy instruments such as the promotion of research and development, taxation, or subsidization in the field of electromobility could be supplemented by strategies to increase the social acceptance of alternative vehicle types that are directly oriented to these population groups. Methodologically, our study highlights the importance of the inclusion of taste persistence across the choice sets and a high number of random draws in the Geweke–Hajivassiliou–Keane simulator in the simulated maximum likelihood estimation of the multinomial probit models.     

Heterogeneous consumer preferences for alternative fuel cars in China

This paper models consumer preferences for alternative fuel cars and conventional, petrol fueled cars in China. It compares discrete choice model specifications where each specification reflects how consumers choose between alternative fuel cars and conventional types of cars. We find that, in China, consumers differentiate between the types of alternative fuel cars and are more likely to consider switching from petrol fuel vehicles to hybrid than to electric cars. Segmentation analysis is used to explore groups of consumers and their likelihood of adopting alternative fuel cars.