The effect of attitudes toward cars and public transportation on behavioral intention in commuting mode choice—A comparison across six Asian countries

This study investigated the contribution of psychological factors in explaining the choice of transportation mode in six Asian countries. Data were collected from 1118 respondents in Japan, Thailand, China, Vietnam, Indonesia, and the Philippines. The dependent variable was the intention to use one of three modes for work travel after getting a job: car, public transit, or other modes. The explanatory variables were three attitude factors taken from a previous study, including: 1/symbolic affective, reflecting affective motives of travel mode use; 2/instrumental, referring to functional attributes of travel modes; and 3/social orderliness which represents for environmental friendliness, safety, altruism, quietness et cetera. Several logit model estimates were made using the samples from the six countries separately and together. We obtained three main findings. First, attitude variables about the car were all significant determinants for the entire sample from Asian countries. Second, the social orderliness aspect of public transit was a common concern of respondents from developing countries in selecting this mode for work trips. Third, in countries in which the intent to use a car was not very high, attitude factors about the car were found to be significant determinants of the behavioral intention to commute by car but were less significant in countries in which the desire to use a car was high.     

All work and no play? The role of instrumental and affective factors in work and leisure journeys by different travel modes

This paper examines the relative importance that people attach to various instrumental and affective journey attributes when travelling either for work or for a leisure day trip and presents how journeys by various travel modes score on these attributes. Although not a comparative paper, data are presented for two studies which used some identical measurements: one on commuter journeys and one on leisure journeys. The results show that for work journeys, respondents tend to attach more importance to instrumental aspects, and especially to convenience than to affective factors. For leisure journeys, however, respondents appear to attach almost equal importance to instrumental and affective aspects, particularly flexibility, convenience, relaxation, a sense of freedom and ‘no stress’. Each study also examines (i) how regular users’ evaluate their own mode and (ii) how car users perceive the performance of alternative modes compared to their importance ratings. This ‘gap’ analysis reveals on which modes and for which attributes the greatest deficiencies in performance lie. The data for both the work and leisure studies shows that for car users, alternative transport modes are inferior on the salient attributes such as convenience and flexibility even though car users rate modes such as walking and cycling as performing well, if not better, on less important attributes such as the environment, health and even excitement. Nevertheless, for those who cycle and walk regularly, satisfaction with their own travel mode as measured by the gap between importance and performance on salient attributes is better than for those who mostly use the car. Conclusions are made as to how greater attention to affective factors may improve our understanding of mode choice.     

Car pride and its behavioral implications: an exploration in Shanghai

Beyond their functional purpose, cars are often considered a status symbol. There may exist a certain level of pride associated with owning and using cars, particularly in regions where motorization is rapidly growing. However, there is little empirical evidence in terms of how car pride is related to different behavioral aspects, such as car ownership and use, especially in the context of developing countries. This paper presents an exploration of car pride and its association with car-related behavior. In this work, car pride is defined as the self-conscious emotion derived from the appraisal of owning and using cars as a positive self-representation. It pertains to both the symbolic and affective functions of the car. Using survey data (n?=?1389) from Shanghai, China, we empirically measure car pride as a latent variable based on five Likert-scale statements and test the association of car pride with car use, vehicle preferences, and car ownership. Based on two structural equation models, we show that: (1) car pride is positively correlated with car use; (2) car pride correlates significantly with owning newer, more expensive, and luxury cars, and Shanghai’s more expensive local car licenses; (3) car owners in general have higher car pride than non-owners; and (4) car pride is largely independent of one’s socio-economic characteristics. Although the analysis focuses on Shanghai, the findings of the positive correlation between car pride and behavior are consistent with prior studies in developed countries. These findings highlight the importance of car pride regarding multiple behavioral aspects of car ownership and use and its potential impact on mobility management.

     

How does environmental concern influence mode choice habits? A mediation analysis

Starting from the intuition that people with high environmental concern have a better perception of public transport and therefore a better perception of the utility of public transport, we construct a theoretical model in which the effect of environmental concern on mode choice habits is mediated by the indirect utility of travel. Travel procures the direct utility of providing access to activities, but it also offers an indirect utility that is inherently personal and perceptual. We approach the indirect utility of public transport by measuring perceptions of time and feelings. The indirect utility of the car is approached by measuring affective and symbolic motives. Taking into account car use habits and habits of public transport use, the results show that people who have a high environmental concern perceive public transport use as easier, more useful and more pleasurable than people who do not have that environmental motivation. Such positive attitudes foster public transport use. Conversely, low environmental concern generates non-instrumental motives for car use, such as affective and symbolic motives. However, the relationship between affective and symbolic motives and car use habits is not robust. We can conclude that environmental concern influences mode choice habits and that the effect is partially mediated by perceptions and feelings towards public transport but not significantly by affective and symbolic motives for car use.     

Subjective well-being related to satisfaction with daily travel

Previous research demonstrates an impact on subjective well-being (SWB) of affect associated with routine performance of out-of-home activities. A primary aim of the present study is to investigate whether satisfaction with daily travel has a positive impact on SWB, either directly or indirectly through facilitating the performance of out-of-home activities. A secondary aim is to determine whether emotional-symbolic or instrumental reasons for car use results in higher satisfaction with daily travel than other travel modes. A survey of a population-based sample of 1,330 Swedish citizens included measures of car access and use, satisfaction with daily travel, satisfaction with performance of out-of-home routine activities, and affective and cognitive SWB. The results confirmed that the effect on affective and cognitive SWB of satisfaction with daily travel is both direct and indirect via satisfaction with performance of activities. Percent weekly car use had a small effect on satisfaction with daily travel and on affective SWB, although fully mediating the effect of satisfaction with performance of the activities. This suggests that car use plays a minor role for satisfaction with daily travel and its effect on SWB. This role may be larger if investigated after a forced reduced car use.     

Vehicle aesthetics and their impact on the pedestrian environment

Cars are designed to appeal to the buyer’s self-image, many of them evoking an impression of speed and power. Such an impression conflicts both with the aesthetic language of suburban architecture, and the needs of pedestrians. The research described in this report was conceived as a preliminary investigation of how members of the public view the aesthetic impact of cars in the residential street environment, particularly from the pedestrian’s point of view. The results suggested that people use two distinct sets of criteria when evaluating the motor car and the residential environment in visual terms. When asked to ‘match’ different models of car with different street scenes, respondents avoided referring to abstract visual qualities such as shape, colour and texture, but concentrated instead on the owners: the imagined driver and the imagined householder. The problem of visual harmony was reduced to one of social and cultural harmony. Could the imagined householder be expected to drive this or that car? However, SUVs were singled out as visually intrusive because they blocked the pedestrian’s view. Members of one of the groups, boys aged 11–12, found it difficult to visualise the impact of cars on pedestrians at all, or even to question vehicle design from the pedestrian’s point of view. They just wanted to be in the driving seat.     

Active travel as a pro-environmental behaviour: An integrated framework

A travel mode may be chosen due to its emotional appeal (affective motive) or to express social status (symbolic motive). Previous studies have overlooked the role of such motives in active mode use as pro-environmental behaviour. This study aims to examine the role of symbolic and affective motives, together with other significant theoretical perspectives, to explain the share of active modes of transport in trips to the university. It adds to the previous literature by considering the share of active modes of transport in different seasons. We collected a total of 316 completely filled questionnaires (response rate = 75.4 percent) from a cross-sectional self-administered survey in February 2019 in Trondheim, Norway. Among the psychological variables related to active mode use, only affective motives were found significant in both summer and winter. Environmental self-identity predicted both types of motives. No evidence suggested that personal environmental norms and attitudes towards transportation significantly explained active mode share, although car-related subjective norms reached significance. Furthermore, there was no evidence that environmental attitudes towards transportation had a mediating effect between motives and active mode use. Cycling journey time between place of residence and campus was found significant in the share of active modes of transport in both seasons. The results have important ramifications for the provision of relevant regulations and raising positive support from society to enhance the share of active modes of travel to the university.     

The determinants of car ownership in England and Wales from anonymous 2001 census data

Within the transportation research literature, the attempt to understand and predict the level of car ownership is probably one of the most popular areas of study. The primary reason for this is understandable, having access to a vehicle increases an individual’s (or their household’s) travel options, leading to greater mobility. Secondary reasons for this scrutiny include the need to predict future transport investment in road infrastructure and the commercial demand for new vehicles. This paper attempts to predict the level of household car ownership as a function of the characteristics of the household and the individuals that make up the household. The primary data source for this study comes from the 2001 United Kingdom Census and the analysis methods used are from the discipline of data mining. The results of this study are in line with those from previous research but show a potential to predict the higher levels of household car ownership with greater accuracy than other similar studies.     

Feebates, footprints and highway safety

This paper presents an analysis of a market-based policy aimed at encouraging manufacturers to develop more fuel efficient vehicles without affecting the car buyer’s choice of vehicle size. A vehicle’s size is measured by its “footprint”, the product of track width and wheelbase. Traditional market-based policies to promote higher fuel economy, such as higher gasoline taxes or gas guzzler taxes, also induce motorists to purchase smaller vehicles. Whether or not such policies affect overall road safety remains controversial, however. Feebates, a continuous schedule of new vehicle taxes and rebates as a function of vehicle fuel consumption, can also be made a function of vehicle size, thus removing the incentive to buy a smaller vehicle. A feebate system based on a vehicle’s footprint creates the same incentive to adopt technology to improve fuel economy as simple feebate systems while removing any incentive for manufacturers or consumers to downsize vehicles.     

Eco-efficiency management program (EEMP)—a model for road fleet operation

Fuel consumption has always been a matter of economic concern in road fleet management, giving rise to many initiatives aimed at fostering more efficient energy use. The increasingly awareness of environmental problems now requires these programs to include environmental aspects. A structured Eco-efficiency Management Program (EEMP) is proposed for road fleet operation, taking into account the traditional approach that strives to minimise fuel consumption as well as wider economic and environmental aspects. The EEMP has its potential evaluated in a case study undertaken for INFRAERO, Brazilian’s airport authority, on the operation of its road fleet supporting aircraft ground operations at Rio de Janeiro International Airport. The paper looks at EEMP’s implementation by identifying the program’s phases, its participants and their competencies, eco-efficiency indicators, and performance targets.     

The effects of motivational factors on car use: a multidisciplinary modelling approach

Current transport models usually do not take motivational factors into account, and if they do, it is only implicitly. This paper presents a modelling approach aimed at explicitly examining the effects of motivational factors on present and future car use in the Netherlands. A car-use forecasting model for the years 2010 and 2020 was constructed on the basis of (i) a multinominal regression analysis, which revealed the importance of a motivational variable (viz., problem awareness) in explaining current car-use behaviour separate from socio-demographic and socio-economic variables, and (ii) a population model constructed to forecast the size and composition of the Dutch population. The results show that car use could be better explained by taking motivational factors explicitly into account, and that the level of car use forecast might change significantly if changes in motivations are assumed. The question on how motivational factors could be incorporated into current (Dutch) national transport models was also addressed.     

Understanding suburban travel demand: Flexible modelling with revealed and stated choice data

We analyse the choice of mode in suburban corridors using nested logit specifications with revealed and stated preference data. The latter were obtained from a choice experiment between car and bus, which allowed for interactions among the main policy variables: travel cost, travel time and frequency. The experiment also included parking cost and comfort attributes. The attribute levels in the experiment were adapted to travellers’ experience using their revealed preference information. Different model specifications were tested accounting for the presence of income effect, systematic taste variation, and incorporating the effect of latent variables. We also derived willingness-to-pay measures, such as the subjective value of time, that vary among individuals as well as elasticity values. Finally, we analysed the demand response to various policy scenarios that favour public transport use by considering improvements in level-of-service, fare reductions and/or increases in parking costs. In general, demand was shown to be more sensitive to policies that penalise the private car than those improving public transport.     

Comparison of car ownership models

Car ownership models found in the academic literature (with a focus on the recent literature and on models developed for transport planning) are classified into a number of model types. The different model types are compared on a number of criteria: inclusion of demand and supply side of the car market, level of aggregation, dynamic or static model, long‐ or short‐run forecasts, theoretical background, inclusion of car use, data requirements, treatment of business cars, car‐type segmentation, inclusion of income, of fixed and/or variable car cost, of car quality aspects, of licence holding, of sociodemographic variables and of attitudinal variables, and treatment of scrappage.     

The effects of activity-travel context and individual attitudes on car-sharing decisions under travel time uncertainty: A hybrid choice modeling approach

People’s daily decision to use car-sharing rather than other transport modes for conducting a specific activity has been investigated recently in assessing the market potential of car-sharing systems. Most studies have estimated transport mode choice models with an extended choice set using attributes such as average travel time and costs. However, car-sharing systems have some distinctive features: users have to reserve a car in advance and pay time-based costs for using the car. Therefore, the effects of activity-travel context and travel time uncertainty require further consideration in models that predict car-sharing demand. Moreover, the relationships between individual latent attitudes and the intention to use car-sharing have not yet been investigated in much detail. In contributing to the research on car-sharing, the present study is designed to examine the effects of activity-travel context and individual latent attitudes on short-term car-sharing decisions under travel time uncertainty. The effects of all these factors were simultaneously estimated using a hybrid choice modeling framework. The data used in this study was collected in the Netherlands, 2015 using a stated choice experiment. Hypothetical choice situations were designed to collect respondents’ intention to use a shared-car for their travel to work. A total of 791 respondents completed the experiment. The estimation results suggest that time constraints, lack of spontaneity and a larger variation in travel times have significant negative effects on people’s intention to use a shared-car. Furthermore, this intention is significantly associated with latent attitudes about pro-environmental preferences, the symbolic value of cars, and privacy-seeking.     

Effect of attitudes, habit and affective appraisal on mode choice: an application to university workers

Traditionally, car use and modal choice, in general, have been studied under the random utility framework, assuming that individuals choose a particular mode based on their own socio-economic characteristics and the attributes describing the available options. This approach has originated useful models which have been able to explain modal split. However, at the same time, it has received critics because of its poor characterization of human behaviour and the weakness of its assumptions. Research has suggested that socio-psychological factors could help to understand better the choice process. In this paper, attitudinal theory and its link to human behaviour were used to select attitudes, habit and affective appraisals as explanatory variables. They were measured using ad-hoc instruments, which were combined with a revealed preference questionnaire, in order to obtain information about the traveller and the chosen mode. This instrument was applied to a sample extracted from staff members of the University of Concepcion, Chile. Analyses of attitudinal variables showed that car use habit was positively correlated to attitude and positive emotions towards car, implying that breaking the vicious circle of car use through persuasive techniques might be difficult. Estimation of discrete choice models showed that attitudinal variables presented a significant contribution to modal utility, and helped to improve both fitness and statistical significance. Results showed that choice can be influenced by factors related to attitudes and affective appraisal, and that their study is necessary in order to achieve an effective car use reduction.

Telecommuting and urban sprawl

This study examines what happens to city size when telecommuting occurs. It assumes that more telecommuting occurs when telecommuters’ labor cost share increases and/or workers adopt a more favorable attitude toward working from home. The study shows that telecommuting produces opposing forces that regulate the city size, one centralizing and the other decentralizing urban activities. These forces are examined in a city where workers and firms are given the option to freely mix working at the office and at home, and the city’s land use is endogenously determined. A rise in the productivity of an economy due to telecommunications technology could work to centralize urban activities, while urban contraction can occur with a fixed city population.     

Driving to save time or saving time to drive? The enduring appeal of the private car

Use of the private car is often viewed as highly problematic. It is regularly associated with global physical, social and ecological harms such as climate change and the high incidence of lifestyle diseases, including heart disease. Attempts to address these problems generally include provision for day-to-day physical mobility based on alternatives to the private car. Labelled alternative transport, these modes include public transport, walking and cycling. Yet the private car continues as the preferred way to travel in many cities. A deeper understanding of this preference can reveal under explored sites of resistance to alternative transport modes.This paper contributes to these understandings by examining the role the car as a time saving device plays in sustaining automobility. Its central proposition is that individual decisions to drive are not necessarily motivated by the desire to save time. The paper draws on empirical evidence on the journey to work in Australia’s largest city, Sydney. Using a systematic process of trip substitution analysis, a group of people were identified who could use alternative transport to get to work in the same amount of time it currently takes them to drive. These people then participated in a series of in-depth interviews where deeper attachments and motivations for private car use were explored.This approach has enabled development of the multi-layered understanding that informs the central proposition that individual decisions to drive are not necessarily motivated by the desire to save time. Instead, automobility is sustained by appeals to flexibility and autonomy, as well as the interminable pull of the sensory experience provided by the cocoon of the car. This way of thinking about resistance to alternative transport exposes a series of inconsistencies between the expectations of those planning for, and those anticipated to one day use, alternative transport.     

Predictors of car use habit strength in an urban Norwegian public

Car use in urban areas carries well known risks for negative effects on urban quality of life, the environment and land use. Previous psychological work has mainly studied the habit of using a car as a predictor variable, whereas only a few studies have focused on psychological factors that may underlie and shape the habit. The aim of the present study is to examine demographic characteristics, spatial variables and social–psychological factors associated with car habit use strength. The results are based on a survey conducted in a random urban population-based sample with car access recruited from the Norwegian population registry (n = 878). Car use habit strength was stronger among male than female respondents and tended to be weak with a lower income. Multivariate logistic regression showed that reporting pro-environmental attitudes and personal norms predicted a weak car use habit strength, while reporting strong priority of flexibility and a long distance from home to work predicted a strong car use habit strength. Car use habit is influenced by multiple demographic, spatial and social–psychological factors, which should be carefully addressed in interventions aimed at reducing the likelihood of developing a strong car habit strength.