Scrutinizing individuals’ leisure-shopping travel decisions to appraise activity-based models of travel demand

Activity-based models for modeling individuals’ travel demand have come to a new era in addressing individuals’ and households’ travel behavior on a disaggregate level. Quantitative data are mainly used in this domain to enable a realistic representation of individual choices and a true assessment of the impact of different Travel Demand Management measures. However, qualitative approaches in data collection are believed to be able to capture aspects of individuals’ travel behavior that cannot be obtained using quantitative studies, such as detailed decision making process information. Therefore, qualitative methods may deepen the insight into human’s travel behavior from an agent-based perspective. This paper reports on the application of a qualitative semi-structured interview method, namely the Causal Network Elicitation Technique (CNET), for eliciting individuals’ thoughts regarding fun-shopping related travel decisions, i.e. timing, shopping location and transport mode choices. The CNET protocol encourages participants to think aloud about their considerations when making decisions. These different elicited aspects are linked with causal relationships and thus, individuals’ mental representations of the task at hand are recorded. This protocol is tested in the city centre of Hasselt in Belgium, using 26 young adults as respondents. Response data are used to apply the Association Rules, a fairly common technique in machine learning. Results highlight different interrelated contexts, instruments and values considered when planning a trip. These findings can give feedback to current AB models to raise their behavioral realism and to improve modeling accuracy.     

Do travel cost models value transportation properly?

This paper examines whether travel cost models value transportation properly. It uses contingent behavior and contingent pricing analyses to explore the valuation of transport costs within the context of recreation demand. The contingent behavior analysis poses hypothetical increases in travel costs––travel distance and access fees––and examines the demand responses. In contrast, the ‘contingent pricing’ analysis asks respondents to state the increase in travel costs that is consistent with certain reductions in recreation demand, in this case, reductions that eliminate demand. By comparing distance-related responses to fee-related responses, the two analyses estimate factors for testing and improving the valuation of transport costs. To achieve these ends, the two analyses also explore the valuation of time costs.     

Employer travel plans,cycling and gender: will travel plan measures improve the outlook for cycling to work in the UK?

Cycling is a ‘green’ alternative to commuting by car yet it makes up only a small percentage of journeys in the UK. Here we examine the commuter habits of three companies in Hertfordshire, UK. These provide contrasting case studies allowing examination of travel behaviour in relation to gender and employer travel plans. Women are known to commute shorter distances, yet are less likely to cycle. A variety of cultural and trip characteristics can account for this yet more detailed analysis reveals that some generalisations do not apply. Organisational initiatives to increase cycle commuting were perceived more positively by men than women and this suggests provision of cycling facilities in travel plans will not be effective for organisations employing a large proportion of women. However, this hides a subgroup of women who have access to a cycle and live near enough to cycle who are more positive about cycle facilities. A variety of cultural and societal constraints on cycle use are considered. Measures to encourage cycling in employer travel plans must reflect the gender balance in the organisation as well as recognised geographical and organisational factors.     

Modeling household activity–travel interactions as parallel constrained choices

The daily activity-travel patterns of individuals often include interactions with other household members, which we observe in the form of joint activity participation and shared rides. Explicit representation of joint activity patterns is a widespread deficiency in extant travel forecasting models and remains a relatively under-developed area of travel behavior research. In this paper, we identify several spatially defined tour patterns found in weekday household survey data that describe this form of interpersonal decision-making. Using pairs of household decision makers as our subjects, we develop a structural discrete choice model that predicts the separate, parallel choices of full-day tour patterns by both persons, subject to the higher level constraint imposed by their joint selection of one of several spatial interaction patterns, one of which may be no interaction. We apply this model to the household survey data, drawing inferences from the household and person attributes that prove to be significant predictors of pattern choices, such as commitment to work schedules, auto availability, commuting distance and the presence of children in the household. Parameterization of an importance function in the models shows that in making joint activity-travel decisions significantly greater emphasis is placed on the individual utilities of workers relative to non-workers and on the utilities of women in households with very young children. The model and methods are prototypes for tour-based travel forecasting systems that seek to represent the complex interaction between household members in an integrated model structure.     

The rational locator reexamined: Are travel times still stable?

The rational locator hypothesis posits that individuals can, if they choose, maintain approximately steady journey-to-work travel times by adjusting their home and workplace. This hypothesis was coupled with the observation of long-term stability in drive alone journey-to-work times in metropolitan Washington (those times were unchanged from 1957 through 1968 to 1988). Despite the increase of average commuting distance and congestion, trip duration remained constant or even declined when controlling for travel purpose and travel mode because of shifting a share of traffic from slow urban routes to faster suburban routes. This observation has significance, as it is important to know for travel demand analysis if there is an underlying budget, or even a regularity, as this helps us determine whether our forecasts are reasonable. To re-test the underlying rationale for the hypothesis that travel times are stable, intra-metropolitan comparisons of travel times are made using Washington DC data from 1968, 1988, and 1994, and Twin Cities data from 1990 and 2000. The results depend upon geography. For the larger Washington DC region, keeping the same geography shows little change in commute times, but using the larger 1994 area suggests an increase in commute times. However, the Twin Cities, starting from a much shorter commute time, shows a marked increase over the decade, using either the smaller or the larger geography. Despite the remarkable continuing observation of stability in drive alone commuting times in metropolitan Washington, we reject the theory of personal commuting budgets, as we find that not only are commuting times not generally stable over time at the intra-metropolitan area, but that commuting time clearly depends on metropolitan spatial structure.     

Modeling children’s school travel mode and parental escort decisions

Understanding of the activity-travel patterns of children is becoming increasingly important to various policy makers. Further, there is also a growing recognition that intra-household interactions need to be explicitly accommodated in travel models for realistic forecasts and policy evaluation. In the light of these issues, this paper contributes towards an overall understanding of the school-travel behavior of children and the related interdependencies among the travel patterns of parents and children. An econometric model is formulated to simultaneously determine the choice of mode and the escorting person for children’s travel to and from school. The 2000 San Francisco Bay Area Travel Survey (BATS) data are used in the model estimation process. Empirical results indicate that the characteristics of child like age, gender, and ethnicity, and employment and work flexibility characteristics of the parents have strong impacts on the mode choice decisions. In addition, the impacts of some of these attributes on the choice of mode to school are different from the corresponding impacts on the choice of mode from school. The distance between home and school is found to strongly and negatively impact the choice of walking to and from school, with the impact being stronger for walking to school. Several land-use and built-environment variables were explored, but were found not to be statistically significant predictors.

Workplace travel plans: can they be evaluated effectively by experts?

Employers are regularly involved in transport planning and characteristic workplace-oriented tools include: (1) travel plans for building projects, (2) mandatory travel plans, (3) subsidies to employers with an advanced travel plan and (4) best travel plan awards. In all cases, experts judge the level of car use. We argue that decision-makers might benefit from a multiple regression-based benchmark modelling tool that estimates the expected share of the car. In this paper, we estimate the share of car users in the commuting modal split at workplaces. However, since the amount of information available to experts differs, we gradually add information to the model to measure the impact of data availability. Without historic data on modal split, the current share can only be predicted moderately well, i.e. within a 20% range. Besides adding the past, results improve by using homogenous and regional subsamples. Nevertheless, quantitative analyses do not make expert knowledge obsolete.     

How derived is the demand for travel? Some conceptual and measurement considerations

This paper contests the conventional wisdom that travel is a derived demand, at least as an absolute. Rather, we suggest that under some circumstances, travel is desired for its own sake. We discuss the phenomenon of undirected travel – cases in which travel is not a byproduct of the activity but itself constitutes the activity. The same reasons why people enjoy undirected travel (a sense of speed, motion, control, enjoyment of beauty) may motivate them to undertake excess travel even in the context of mandatory or maintenance trips. One characteristic of undirected travel is that the destination is ancillary to the travel rather than the converse which is usually assumed. We argue that the destination may be to some degree ancillary more often than is realized. Measuring a positive affinity for travel is complex: in self-reports of attitudes toward travel, respondents are likely to confound their utility for the activities conducted at the destination, and for activities conducted while traveling, with their utility for traveling itself. Despite this measurement challenge, preliminary empirical results from a study of more than 1900 residents of the San Francisco Bay Area provide suggestive evidence for a positive utility for travel, and for a desired travel time budget (TTB). The issues raised here have clear policy implications: the way people will react to policies intended to reduce vehicle travel will depend in part on the relative weights they assign to the three components of a utility for travel. Improving our forecasts of travel behavior may require viewing travel literally as a “good” as well as a “bad” (disutility).     

A detailed analysis of how an urban trail system affects cyclists’ travel

Transportation specialists, urban planners, and public health officials have been steadfast in encouraging active modes of transportation over the past decades. Conventional thinking, however, suggests that providing infrastructure for cycling and walking in the form of off-street trails is critically important. An outstanding question in the literature is how one’s travel is affected by the use of such facilities and specifically, the role of distance to the trail in using such facilities. This research describes a highly detailed analysis of use along an off-street facility in Minneapolis, Minnesota, USA. The core questions addressed in this investigation aim to understand relationships between: (1) the propensity of using the trail based on distance from the trip origin and destination, and (2) how far out of their way trail users travel for the benefit of using the trail and explanatory factors for doing so. The data used in the analysis for this research was collected as a human intercept survey along a section of an off-street facility. The analysis demonstrates that a cogent distance decay pattern exists and that the decay function varies by trip purpose. Furthermore, we find that bicyclists travel, on average, 67% longer in order to include the trail facility on their route. The paper concludes by explaining how the distance decay and shortest path versus taken path analysis can aid in the planning and analysis of new trail systems.

When is getting there half the fun? Modeling the liking for travel

This paper analyzes empirically measured values of Travel Liking––how much individuals like to travel, in various overall, mode-, and purpose-based categories. The study addresses two questions: what types of people enjoy travel, and under what circumstances is travel enjoyed? We first review and augment some previously hypothesized reasons why individuals may enjoy travel. Then, using data from 1358 commuting residents of three San Francisco Bay Area neighborhoods, a total of 13 ordinary least-squares linear regression models are presented: eight models of short-distance Travel Liking and five models of long-distance Travel Liking. The results indicate that travelers’ attitudes and personality (representing motivations) are more important determinants of Travel Liking than objective travel amounts. For example, while those who commute long distances do tend to dislike commute travel (as expected), the variables entering the models that hold the most importance relate to the personality and attitudes of the traveler. Most of the hypothesized reasons for liking travel are empirically supported here.     

Can rail/sail compete with air travel to Cyprus? A comparison of emissions

Rail and sea voyage journeys to Cyprus from a variety of origins are constructed to derive the travel emissions and travel time per person to compare popular aviation routes. The hypothetical ‘slow travel’ routes are approximately eight to ten times longer than flying. Emissions are lower from certain origins by about 100 kg CO₂ per person per round trip under reasonably high occupancy conditions when compared to current direct air services. Emissions from the sea voyages are derived from a sample of 162 marine vessels using the energy efficiency design index for European ships running at 20 knots.     

How do built-environment factors affect travel behavior? A spatial analysis at different geographic scales

Much of the literature shows that a compact city with well-mixed land use tends to produce lower vehicle miles traveled (VMT), and consequently lower energy consumption and less emissions. However, a significant portion of the literature indicates that the built environment only generates some minor—if any—influence on travel behavior. Through the literature review, we identify four major methodological problems that may have resulted in these conflicting conclusions: self-selection, spatial autocorrelation, inter-trip dependency, and geographic scale. Various approaches have been developed to resolve each of these issues separately, but few efforts have been made to reexamine the built environment-travel behavior relationship by considering these methodological issues simultaneously. The objective of this paper is twofold: (1) to better understand the existing methodological gaps, and (2) to reexamine the effects of built-environment factors on transportation by employing a framework that incorporates recently developed methodological approaches. Using the Seattle metropolitan region as our study area, the 2006 Household Activity Survey and the 2005 parcel and building data are used in our analysis. The research employs Bayesian hierarchical models with built-environment factors measured at different geographic scales. Spatial random effects based on a conditional autoregressive specification are incorporated in the hierarchical model framework to account for spatial contiguity among Traffic Analysis Zones. Our findings indicate that land use factors have highly significant effects on VMT even after controlling for travel attitude and spatial autocorrelation. In addition, our analyses suggest that some of these effects may translate into different empirical results depending on geographic scales and tour types.     

How can we alter our carbon footprint? Estimating GHG emissions based on travel survey information

The city of Montreal has taken recent initiatives to significantly reduce overall greenhouse (GHG) emissions from the transport sector and has made large investments in alternative transportation. In particular, the city has called upon the participation of all businesses and institutions to further these goals. In light of these recent plans, this study identifies with two objectives: first, to develop a methodology for estimating GHG emissions generated by commuters to McGill University’s downtown campus; and secondly, to better understand who, how, and when each commuter to McGill generates travel-related GHG. Mode split, travel distance, age, gender and job category were uncovered by a 2011 travel survey that we conducted across the University, from which daily individual GHG emissions are estimated. Details about these trips not only reveal who the largest polluters are and where they are coming from, but also the seasonality of their emissions. These associations are then used to narrate scenarios which present alternatives to the structure of individuals’ commutes by examining the outcomes of selected shifts in travel behavior on total GHG emissions.     

What neighborhood are you in? Empirical findings of relationships between household travel and neighborhood characteristics

In recent years, there have been studies of the influence of neighborhood or built environment characteristics on residential location choice and household travel behavior. Interestingly, there is no uniform definition of neighborhood in the literature and the definition is often vague. This paper presents an alternative way of defining neighborhood and neighborhood type, which involves innovative usage of public data sources. Furthermore, the paper investigates the interaction between neighborhood environment and household travel in the US. A neighborhood here is spatially identical to a census tract. A neighborhood type identifies a group of neighborhoods with similar neighborhood socio-economic, demographic, and land use characteristics. This is accomplished by performing log-likelihood clustering on the Census Transportation Planning Package (CTPP) 2000 data. Five household travel measures, i.e., number of trips per household, mode share, average travel distance and time per trip, and vehicle miles of travel (VMT), are then compared across the resulting 10 neighborhood types, using the 2001 National Household Travel Survey (NHTS) household and trip files. It is found that household life cycle status and residential location are not independent. Transit availability at place of residence tends to increase the transit mode share regardless of household automobile ownership and income level, and job-housing trade-offs are evident when mobility is not of concern. The study also reveals racial preference in residential location and contrasting travel characteristics among ethnic groups.

Do changes in neighborhood characteristics lead to changes in travel behavior? A structural equations modeling approach

Suburban sprawl has been widely criticized for its contribution to auto dependence. Numerous studies have found that residents in suburban neighborhoods drive more and walk less than their counterparts in traditional environments. However, most studies confirm only an association between the built environment and travel behavior, and have yet to establish the predominant underlying causal link: whether neighborhood design independently influences travel behavior or whether preferences for travel options affect residential choice. That is, residential self-selection may be at work. A few studies have recently addressed the influence of self-selection. However, our understanding of the causality issue is still immature. To address this issue, this study took into account individuals’ self-selection by employing a quasi-longitudinal design and by controlling for residential preferences and travel attitudes. In particular, using data collected from 547 movers currently living in four traditional neighborhoods and four suburban neighborhoods in Northern California, we developed a structural equations model to investigate the relationships among changes in the built environment, changes in auto ownership, and changes in travel behavior. The results provide some encouragement that land-use policies designed to put residents closer to destinations and provide them with alternative transportation options will actually lead to less driving and more walking.

More gray hair—but for whom? Scenario-based simulations of elderly activity travel patterns in 2020

This paper reports the results of a scenario-based simulation study to explore mobility effects of an aging society in the Netherlands. Four accumulative behavioral scenario variants, embedded in an economic and demographic scenario are used to simulate possible future activity-travel patterns, using the Albatross system as the simulator. The variants account for likely differences in activity-travel behavior between elderly today and elderly in the future. Trends ongoing over the last decade in the Netherlands suggest that future elderly need to work longer, change their activity pattern with most growth occurring in the social/leisure activity category, will try to avoid morning peak hours by rescheduling their activities and may introduce more spatial diversity in terms of their residence location. Results show that these behavioral and spatial changes lead to a significant increase in travel demands as well as temporal, spatial and modal shifts in mobility patterns. We discuss possible policy implications of these predictions and evaluate the specific strength of activity-based models for studies of this kind.

Analysis of long-distance vacation travel demand in the United States: a multiple discrete–continuous choice framework

This study analyzes the annual vacation destination choices and related time allocation patterns of American households. More specifically, an annual vacation destination choice and time allocation model is formulated to simultaneously predict the different vacation destinations that a household visits in a year, and the time (no. of days) it allocates to each of the visited destinations. The model takes the form of a multiple discrete–continuous extreme value (MDCEV) structure. Further, a variant of the MDCEV model is proposed to reduce the prediction of unrealistically small amounts of vacation time allocation to the chosen destinations. To do so, the continuously non-linear utility functional form in the MDCEV framework is replaced with a combination of a linear and non-linear form. The empirical analysis was performed using the 1995 American Travel Survey data, with the United States divided into 210 alternative destinations. The model estimation results provide several insights into the determinants of households’ vacation destination choice and time allocation patterns. Results suggest that travel times and travel costs to the destinations, and lodging costs, leisure activity opportunities (measured by employment in the leisure industry), length of coastline, and weather conditions at the destinations influence households’ destination choices for vacations. The annual vacation destination choice model developed in this study can be incorporated into a larger national travel modeling framework for predicting the national-level, origin–destination flows for vacation travel.     

Drivers’ willingness-to-pay to reduce travel time: evidence from the San Diego I-15 congestion pricing project

The adoption of congestion pricing depends fundamentally upon drivers’ willingness to pay to reduce travel time during the congested morning peak period. Using revealed preference data from a congestion pricing demonstration project in San Diego, we estimate that willingness to pay to reduce congested travel time is higher than previous stated preference results. Our estimate of median willingness to pay to reduce commute time is roughly $30 per hour, although this may be biased upward by drivers’ perception that the toll facility provides safer driving conditions. Drivers also use the posted toll as an indicator of abnormal congestion and increase their usage of the toll facility when tolls are higher than normal.     

Repetitions in individual daily activity–travel–location patterns: a study using the Herfindahl–Hirschman Index

Using Herfindahl–Hirschman Index and the Mobidrive and Thurgau six-week travel diary datasets this paper examines the degree of repetition of individuals’ choices of their daily activity–travel–location combinations. The results show that the repetitiveness of individual activity–travel–mode–location combinations is highly influenced by the individuals’ out-of-home commitments, the intra-household conditions and the availability and the accessibility of the activity locations. Different types of activity have different pattern of repetition. The level of repetition of individual’s daily activity–travel pattern is less correlated to travel mode choice, but more to the individuals’ commitments and obligations. The repetitiveness of mode choices is more related to the conditions or the accessibilities of the activity location, but not directly to the activity itself.     

Can rural older drivers meet their needs without a car? Stated adaptation responses from a GPS travel diary survey

Rural seniors are highly dependent on their automobile to meet their trip making needs, yet the effects of aging can make access to the vehicle difficult or impossible over time. The anticipated growth in the older person population, in concert with limited travel data available to support rural transportation planning in Canada suggests a disconnect between what rural older people may require for transportation and the availability of formal alternatives. Many will seek informal alternatives to driving, such as depending on friends and family, to meet their travel needs, but the degree is not well understood in the context of their actual vehicle usage and stated ability to adapt. This paper draws from a Global Positioning System (GPS)-based multi-day travel diary survey of a convenience sample of 60 rural older drivers (29 men, 31 women, average age of 69.6 years) from New Brunswick, Canada. Participants would rely on “friends and family” for 52% of all trips they undertook as driver in the survey, “walk or bike” for 14% of trips, and “not take the trip” in 34% of trips if they did not have access to a vehicle. The formal option of “Transit” was not selected as a viable alternative by any participant for any trip. “Medical trips”, “Shopping” and “Personal Errands” were the least discretionary of all trip types, yet the most difficult for participants to find alternate arrangements. This suggests the need to explore different models of service delivery, such as a community-supported, member-based rural shuttle service with volunteer and paid drivers that build on informal social networks and can provide service when friends and family are unavailable.