Technology engagement and privacy: A cluster analysis of reported social network use among transport survey respondents

New technologies are constantly being researched and developed to improve the sense of security of transport users. However, security technologies could also pose their own risks with regard to transport users’ privacy through the potential for data collection and storage. Transport, in particular, allows the data collector potential access to information on the users’ habits through the location information that could be collected during an individual’s interaction with technology during their travels. Some technologies, such as personal security apps (which essentially turn a smartphone into a type of panic alarm) also allow for the linking of the security technology and social networking apps. Given this link and the extent to which personal data, including location data, can be included in an individual’s social networking account, it was decided to investigate if the use of social networks could be related to individuals’ opinions on the use of their data through new technologies, such as personal security apps. This paper presents an exploration of the possibility of grouping respondents to a transport survey (N = 469) based on their answers to questions on their social networking (SNS) use. It was hypothesised that if distinct groups exist within the SNS data, then they could be used as a supplementary personal variable for underlying privacy concerns and levels of engagement with technology in future transport studies. This would be in addition to the socio-demographic information collected in the survey. This paper presents the initial dimension reduction of the response variables to create composite variables. That is followed by the exploratory clustering of responses using two-step cluster analysis. Finally, the paper discusses the hypothesis testing of the resultant clusters against the socio-demographic responses to ascertain if additional information is provided by the clustering results. The transport survey responses were collected in Ireland, and a subset of responses, from the Greater Dublin Area, were used for the analysis in this paper. The results demonstrate that there is scope for this type of method to be used when researching new security technologies in transport.     

Autonomous vehicles: who will use them,and will they share?

ABSTRACT

The advent of road transport automation is suggested to be one of four key technological transitions that could amount to a major transformation in mobility practices. Specifically, fully Automated Vehicles (AVs) might replace the current private car owner user model with fleets of on-demand synchronously-shared automated taxis. However, significant barriers to this vision becoming the norm remain. This paper examines two critical user-acceptance aspects of the transition: willingness to adopt AVs, and willingness to share an AV with others, particularly strangers. Our novel survey (n?=?899) included a choice experiment featuring four future full automation transport services (private, synchronously/asynchronously shared, and public). Cluster analysis examined respondents' preferences and their demographic and psycho-social characteristics. We uncover significant uncertainty about willingness to adopt automation and sharing, and important differences between clusters within our sample. For example, under 50% of participants report willingness to use an AV over their normal mode, or would prefer an automated option to a current human-driven option. Our findings raise critical questions for policymakers and transport authorities. Not least, how can AV technologies help realise the environmental and social benefits of widespread vehicle sharing in a context of a travelling public that still prefers its privacy on-the-move?     

Governing autonomous vehicles: emerging responses for safety,liability, privacy,cybersecurity, and industry risks

ABSTRACT

The benefits of autonomous vehicles (AVs) are widely acknowledged, but there are concerns about the extent of these benefits and AV risks and unintended consequences. In this article, we first examine AVs and different categories of the technological risks associated with them. We then explore strategies that can be adopted to address these risks, and explore emerging responses by governments for addressing AV risks. Our analyses reveal that, thus far, governments have in most instances avoided stringent measures in order to promote AV developments and the majority of responses are non-binding and focus on creating councils or working groups to better explore AV implications. The US has been active in introducing legislations to address issues related to privacy and cybersecurity. The UK and Germany, in particular, have enacted laws to address liability issues; other countries mostly acknowledge these issues, but have yet to implement specific strategies. To address privacy and cybersecurity risks strategies ranging from introduction or amendment of non-AV specific legislation to creating working groups have been adopted. Much less attention has been paid to issues such as environmental and employment risks, although a few governments have begun programmes to retrain workers who might be negatively affected.     

A private matter: the implications of privacy regulations for intelligent transportation systems

The rapid development and deployment of Intelligent Transportation Systems (ITS) that utilize data on the movement of vehicles can greatly benefit transportation network operations and safety, but may test the limits of personal privacy. In this paper we survey the current state of legal and industry-led privacy protections related to ITS and find that the lack of existing standards, rules, and laws governing the collection, storage, and use of such information could both raise troubling privacy questions and potentially hinder implementation of useful ITS technologies. We then offer practical recommendations for addressing ITS-related privacy concerns though both privacy-by-design solutions (that build privacy protections into data collection systems), and privacy-by-policy solutions (that provide guidelines for data collection and treatment) including limiting the scope of data collection and use, assuring confidentially of data storage, and other ways to build trust and foster consumer consent.     

Prioritizing bicycle paths in Belo Horizonte City,Brazil: Analysis based on user preferences and willingness considering individual heterogeneity

Using bicycles as a commuting mode has proven to be beneficial to both urban traffic conditions and travelers’ health. In order to efficiently design facilities and policies that will stimulate bicycle use, it is necessary to first understand people’s attitudes towards bicycle use, and the factors that may influence their preferences. Such an understanding will enable reliable predictions of bicycle use willingness level, based on which cycling facility construction can be reasonably prioritized.As people often have different perceptions on exercising, green transportation, and traffic conditions, effects of potentially influencing factors on people’s willingness of using bicycles tend to be highly heterogeneous. This paper uses a random parameter ordered probit model to analyze how travelers’ willingness of using bicycles is influenced by various socio-economic factors in Belo Horizonte City, Brazil, with the consideration of individual heterogeneity. The data was collected through the 2010 bicycle use survey in Belo Horizonte City. Results show that, first, the willingness of using bicycle is favored by middle income class household, and negatively related with commuting time. Second, people who rent apartments tend to be more willing to use bicycles. Third, if a person is currently walking a long time to work, he/she would be most willing to commute with a bicycle in the future. Those currently commuting a relatively short distance by motorcycle and bus follow this group in terms of willingness to commute by bicycle in the future. Car users seem to be difficult to convert to bicycle users. Moreover, the estimation shows clear evidence that significant individual heterogeneity indeed exists, especially for education level, necessitating the consideration of such an effect. With the calibrated model, residents’ willingness of using bicycle commuting is then estimated for the entire Belo Horizonte City using the 2010 Census and the 2012 O/D survey data. The results are cross validated using the bicycle path preference information, also obtained from the 2010 bicycle use survey.     

Differentiated congestion pricing of urban transportation networks with vehicle-tracking technologies

This paper explores a new type of congestion pricing that differentiates users with respect to their travel characteristics or attributes, and charges them different amounts of toll accordingly. The scheme can reduce the financial burden of travelers or lead to more substantial reduction of congestion. Given that the scheme requires tracking vehicles, an incentive program is designed to mitigate travelers’ privacy concerns and entice them to voluntarily disclose their location information.     

Driver recruitability for advanced traveler information system experiments

A number of Advanced Traveler Information System (ATIS) field experiments are being undertaken to study the effectiveness of the ATIS concept in ameliorating traffic congestion and reducing delays. Many of these experiments require the participation of private drivers willing to allow in-vehicle navigation units to be installed in their vehicles over an extended period of time. A critical part of any ATIS field experiment is the selection or recruitment of private drivers to fulfill the multi-purpose participation needs of the ATIS experiment. To provide an informed basis for designing such a driver recruitment effort, it is important to understand the factors affecting driver recruitability or “willingness to participate.” This research presents the results of a quantitative analysis of driver recruitability conducted to aid in the design of recruitment procedures for ADVANCE (Advanced Driver and Vehicle Advisory Navigation Concept), the largest ATIS field experiment of its kind. The approach used a telephone survey to assess driver willingness to participate in the ADVANCE field experiment and to explore variations in that willingness among different drivers and across characteristics of the ADVANCE system and experimental design. The results indicate that the willingness to participate in the ADVANCE field test is greater for men, persons who hold executive or managerial occupations, individuals who drive extensively, persons who use electronic devices such as personal computers and car phones regularly, and persons who have positive beliefs regarding the usefulness of the ADVANCE concept. The result also suggest that drivers' willingness to participate is not strongly affected by monitoring/reporting requirements such as responding to surveys, mailing electronically stored records of system operation, and periodic service requirements. However, the willingness decreases considerably if drivers have to bear the financial responsibility for damage of the navigation equipment and any equipment-caused electrical failures to the car. Finally, the incentive of a lottery prize raises the level of participation willingness. These results have important implications for the recruitment effort, both in terms of recruiting drivers for participation in the demonstration and specifying the operational details of the field test.     

Expert versus lay perception of the risks of motor vehicle-generated air pollution

We explore whether experts’ perceptions of risk differ systematically from those of the public. To do so, we examine whether experts and non-experts make different location decisions in response to ground-level ozone pollution, one of the byproducts of motorized transportation. Physicians are experts in the field of health, and thus may differ from their lay neighbors in their knowledge of and attitude toward pollution and its health risks. If so, it is possible that they value locations with cleaner air differently than their neighbors do. Here we use hedonic price models based on willingness to bear housing and commute burdens to examine the differential valuation of clean air by doctors and laypeople in the Los Angeles region between 1980 and 2000. We find no evidence that doctors are more or less more willing than comparable lay residents to trade off time or money to live in cleaner-air neighborhoods.     

Modeling employees' perceptions and proportional preferences of work locations: the regular workplace and telecommuting alternatives

This paper develops measures of job and workplace perceptions, and examines the importance of those and other measures to the desired proportions of work time at each of three locations: regular workplace, home, and telecommuting center. Using data from 188 participants in the Neighborhood Telecenters Project, four job context perception factors were identified: productivity, job satisfaction, supervisor relationship, and co-worker interaction. Four generic workplace perception factors were identified (with measures for each of the work locations of interest): personal benefits, work effectiveness, autonomy, and supervisor comfort. A multinomial logit model of the desired work time allocation found the generic variables job suitability, personal benefits, and work effectiveness to be significant and positively related to greater desired proportions of time at the associated location. These variables capture the major elements previously hypothesized to influence telecommuting preference (including work, family, independence, and commute stress reduction drives as well as manager and job suitability constraints) in a parsimonious fashion. The model explained 55% of the theoretical maximum amount of information in the data, and did not violate the Independence of Irrelevant Alternatives (IIA) assumption.     

From willingness to action: Do push-pull-mooring factors matter for shifting to green transportation?

Motivating individuals to choose green transportation is becoming increasingly important. Based on push-pull-mooring framework, this study aims to explore how push, pull and mooring factors foster individual’s willingness to shift to green transportation. This study also analyzes the role of information provision in narrowing the gap between shifting willingness and behavior. The findings revealed that push factors, including perceived environmental threats and perceived inconvenience, drive individual’s mode-shift away from private cars, whereas the pull factors, including green transport policies and campaigns, and green transport system attract individual’s mode-shift to green transportation. Moreover, the mooring factor, namely inertia, not only negatively affects individual’s shifting willingness but also negatively moderates the effects of push and pull factors on individual’s shifting willingness. In addition, shifting willingness positively affects the shifting behavior and the information provision positively moderates the relationship among them. Such findings are vital to achieve the realization of China’s low-carbon goals.     

Optimal choice of capacity,toll and government guarantee for build-operate-transfer roads under asymmetric cost information

The private provision of public roads via the build-operate-transfer (BOT) mode has been increasingly used around the world. By viewing a BOT contract as a combination of road capacity, toll and government guarantee, this paper investigates optimal concession contract design under both symmetric and asymmetric information about the marginal maintenance cost of private investors. Under asymmetric information, the government guarantee serves as an instrument to induce a private investor to reveal his true cost information. Compared with the situation under symmetric information, the government will suffer a loss of social welfare; the private investor will charge a higher toll that increases in his reported marginal maintenance cost, and specify a lower capacity that decreases with the reported cost. The results also show that the private investor obtains extra information rent beyond the reservation level of return and the rent decreases with his reported cost. However, the resulting volume-capacity ratios of the BOT road under both information structures are the same.     

Policy analysis of third party electronic coupons for public transit fares

Mobile technologies are generating new business models for urban transport systems, as is evident from recent startups cropping up from the private sector. Public transport systems can make more use of mobile technologies than just for measuring system performance, improving boarding times, or for analyzing travel patterns. A new transaction model is proposed for public transport systems where travelers are allowed to pre-book their fares and trade that demand information to private firms. In this public-private partnership model, fare revenue management is outsourced to third party private firms such as big box retail or large planned events (such as sports stadiums and theme parks), who can issue electronic coupons to travelers to subsidize their fares. This e-coupon pricing model is analyzed using marginal cost theory for the transit service and shown to be quite effective for monopolistic coupon rights, particularly for demand responsive transit systems that feature high cost fares, non-commute travel purposes, and a closed access system with existing pre-booking requirements. However, oligopolistic scenarios analyzed using game theory and network economics suggest that public transport agencies need to take extreme care in planning and implementing such a policy. Otherwise, they risk pushing an equivalent tax on private firms or disrupting the urban economy and real estate values while increasing ridership.     

Stated preferences for investigating commuters' diversion propensity

A reasonable response to increasing traffic congestion may come from the rapidly developing traveler information systems. Such systems may be successful if they effectively influence drivers' enroute decisions; in this regard, a critical factor may be commuters' willingness to divert from their regular route in response to information about traffic congestion. This study evaluates the effects of real-time traffic information along with driver attributes, roadway characteristics and situational factors on drivers' willingness to divert.The empirical portion of this study is based on a survey of downtown Chicago automobile commuters. The stated preference approach was used to study commuters' diversion propensity. Drivers expressed a higher willingness to divert if expected delays on their usual route increased, if the congestion was incident-induced as opposed to recurring, if delay information was received from radio traffic reports compared with observing congestion, and if trip direction was home-to-work rather than work-to-home. Respondents were less willing to divert if their alternate route was unfamiliar, unsafe or had several traffic stops. Socioeconomic characteristics were also significant in predicting willingness to divert.     

Preparing a nation for autonomous vehicles: opportunities,barriers and policy recommendations

Autonomous vehicles (AVs) represent a potentially disruptive yet beneficial change to our transportation system. This new technology has the potential to impact vehicle safety, congestion, and travel behavior. All told, major social AV impacts in the form of crash savings, travel time reduction, fuel efficiency and parking benefits are estimated to approach $2000 to per year per AV, and may eventually approach nearly $4000 when comprehensive crash costs are accounted for. Yet barriers to implementation and mass-market penetration remain. Initial costs will likely be unaffordable. Licensing and testing standards in the U.S. are being developed at the state level, rather than nationally, which may lead to inconsistencies across states. Liability details remain undefined, security concerns linger, and without new privacy standards, a default lack of privacy for personal travel may become the norm. The impacts and interactions with other components of the transportation system, as well as implementation details, remain uncertain. To address these concerns, the federal government should expand research in these areas and create a nationally recognized licensing framework for AVs, determining appropriate standards for liability, security, and data privacy.     

Who will buy electric vehicles? Identifying early adopters in Germany

Electric vehicles (EVs) have noteworthy potential to reduce global and local emissions and are expected to become a relevant future market for vehicle sales. Both policy makers and car manufacturers have an interest to understand the first large EV user group, frequently referred to as ‘early adopters’. However, there are only a few empirical results available for this important group. In this paper, we analyse and discuss several empirical data sets from Germany, characterising this user group from both a user and a product perspective, i.e. who is willing to buy an EV and who should buy one. Our results show that the most likely group of private EV buyers in Germany are middle-aged men with technical professions living in rural or suburban multi-person households. They own a large share of vehicles in general, are more likely to profit from the economical benefits of these vehicles due to their annual vehicle kilometres travelled and the share of inner-city driving. They state a higher willingness to buy electric vehicles than other potential adopter groups and their higher socio-economic status allows them to purchase EVs. In contrast to this, inhabitants of major cities are less likely to buy EVs since they form a small group of car owners in general, their mileage is too low for EVs to pay off economically and they state lower interest and lower willingness to pay for EVs than other groups. Our results indicate that transport policy promoting EVs should focus on middle-aged men with families from rural and sub-urban cities as first private EV buyers.     

The San Francisco Travel Quality Study: tracking trials and tribulations of a transit taker

In helping understand the dynamics of travel choice behavior and traveler satisfaction over time, multi-day panel data is invaluable (McFadden in Am Econ Rev 91(3): 351–378, 2001). The collection of such data has become increasingly feasible thanks to smartphones, which researchers can use to present surveys to travelers and to collect additional information through the phones’ location services and other sensors. This paper describes the design and implementation of the San Francisco Travel Quality Study, a multi-day research study conducted in autumn 2013 with 838 participants. The objective of the study was to investigate the link between transit service quality, the satisfaction and subjective well-being of transit riders, and travel choice behavior, with a particular interest in the influence of travelers’ choice history and personal experiences on future transit use. For that purpose, a rich panel data set was collected from multiple sources, including a number of mobile travel experience surveys capturing traveler satisfaction and emotions, two online surveys capturing demographics, attitudes and mode choice intentions, as well as high-resolution phone location data and transit vehicle location data. By fusing the phone location data with transit vehicle location data, individual-level transit travel diaries could be automatically created, and by fusing the location data with the survey responses, additional information about the context of the responses could be derived. While the behavioral and satisfaction-related findings of the study are detailed in other publications, this paper is intended to serve two purposes. First, it describes the study design, data collection effort and challenges faced in order to provide a learning opportunity for other researchers considering similar studies. Second, it discusses the key sociodemographic data and characteristics of the study population in order to provide a foundation and reference for further publications that make use of the data set described here. The authors would like to invite other researchers to collaborate with them on the evaluation of the data.     

Total cost analysis: An alternative to benefit-cost analysis in evaluating transportation alternatives

This paper explains the theory in support of total cost analysis (TCA) to compare transportation system alternatives. The full costs of each alternative are first aggregated, including travel time costs and monetizable environmental and social costs. Many costs which are considered on the benefits side of the equation in benefit-cost analysis (BCA) as "cost savings" are brought over to the costs side. Total cost differences among alternatives are then traded off against their estimated non-monetized benefits or impacts, just as a consumer trades off product quality against cost before deciding which product he or she will buy. One advantage of TCA over traditional BCA is that the concept of "total cost" is more easily understood by the public and by political decision-makers than BCA concepts such as "net present worth", "benefit-cost ratio" and "internal rate of return". A second advantage is that there is no suggestion that all "benefits" have been considered; decision-makers are free to use their own value judgements to trade off total cost against non-monetizable social, environmental and economic impacts, just as they trade off quality and convenience against cost when purchasing goods and services in their roles as consumers. The TCA approach is demonstrated in this paper through a case study of two systemwide alternatives for the Baltimore, MD urban area.     

Users of a regional telephone-based traveler information system – a study of TravInfo™ users in the San Francisco Bay Area

This paper reports the results of a 1998 survey carried out among a small sample of people who had called the TravInfo Travel Advisory Telephone System (TATS) in April 1997 looking for current information about traffic conditions in the San Francisco Bay Area. The survey employed a series of tradeoff questions designed to identify the specific attributes of the information that the respondents felt to be most important, and to estimate the relative values that these users had for various possible information improvements. Despite the small size of the sample, it proved feasible to investigate how the implicit valuations placed on each attribute of the service (update frequency, extent of road coverage, and level of customization) varied among different user segments. For the most part, respondents appeared to value basic enhancements – those that establish an initial quality differential above the baseline set by free broadcast traffic information – more than they value further subsequent improvements. Overall, more frequent information updates are the highest priority among the range of possible enhancements explored in the survey, followed by an extension of coverage to include major arterials in addition to freeways. However, the evidence suggests relatively little value in door-to-door coverage – that is, coverage of streets beyond the freeway and major arterial networks. This research produced some estimates of the average monetary values ("willingness to pay") that the sample of current users attached to information improvements of various kinds. While these values varied among subgroups in ways that fit a priori expectations, it is not clear whether they provide an unbiased picture of the users' absolute levels of willingness to pay, such that they could be used reliably to inform (for example) information pricing decisions. The value of this research lies more clearly in the light it sheds on the relative structure of user preferences, and on the variations in preferences between information attributes and market segments. Overall, the authors conclude that the prospects for self-sustaining ATIS services are unclear. In response to a direct question, a majority of users (perhaps influenced by a strategic bias) indicated that they were unwilling to pay for ATIS services; some of these same people, however, indicated later that they might indeed be willing to buy a particular enhanced ATIS package, in direct competition with free broadcast services.     

How flexible is flexible? Accounting for the effect of rescheduling possibilities in choice of departure time for work trips

In departure time studies it is crucial to ascertain whether or not individuals are flexible in their choices. Previous studies have found that individuals with flexible work times have a lower value of time for late arrivals. Flexibility is usually measured in terms of flexible work start time or in terms of constraints in arrival time at work. Although used for the same purpose, these two questions can convey different types of information. Moreover, constraints in departure time are often related not only to the main work activity, but to all daily activities. The objective of this paper is to investigate the effect of constraints in work and in other daily trips/activities on the willingness to shift departure time and the willingness to pay for reducing travel time and travel delay. We set up a survey to collect detailed data on the full 24-hour out-of-home activities and on the constraints for each of these activities. We then built a stated preference experiment to infer preferences on departure time choice, and estimated a mixed logit model, based on the scheduling model, to account for the effects of daily activity schedules and their constraints. Our results show that measuring flexibility in terms of work start time or constraints at work does not provide exactly the same information. Since one-third of the workers with flexible working hours in the survey indicated that they have restrictions on late work-arrival times, their willingness to pay will be overestimated (almost doubled) if flexibility information is asked only in terms of fixed/flexible working hours. This clearly leads to different conclusion in terms of demand sensitivity to reschedule to a later departure time. We also found that having other activities and constraints during the day increases the individuals’ willingness to pay to avoid being late at work, where the presence of constraints on daily activities other than work is particularly relevant for individuals with no constraints at work. The important impact of these findings is that if we neglect the presence of constraints, as is common practise in transport models, it will generally lead to biased value-of-time estimates. Results clearly show that the shift in the departure time, especially towards a late departure time, is strongly overestimated (the predicted shift is more than double) when the effect of non-work activities and their constraints is not accounted for.     

Impact of telecommuting and intelligent transportation systems on residential location choice

The impacts of telecommuting and intelligent transportation systems (ITS) on urban development patterns were investigated in terms of households' residential location choice decisions. A discrete choice modelling approach framework was used. A stated preference (SP) logit analysis was carried out to estimate the parameters of the utility function. An attitude survey of employees of selected public and private sector organizations in the Ottawa-Carleton Region (Canada) yielded the required data for model estimation. In addition to obtaining background information, the survey elicited SP responses by presenting a number of hypothetical residential choice scenarios defined according to the principles of SP experimental design. Results show that telecommuting and ITS measures are highly significant factors in the residential choice model. This leads to the conclusion that these reinforce dispersed residential patterns and encourage moves towards outlying sites. Implications of this conclusion for urban land development planning are noted.