The joint estimation of respondent-reported certainty and acceptability with choice

In the stated choice literature, increasing attention has been paid to methods that seek to close the gap between the choices from these experiments and the choices experienced in the real world. Attempts to produce model estimates that are truer to real market behaviours are especially important for transportation, where many important policy decisions rely on such experiments. A recent approach that has emerged makes use of a certainty index whereby respondents report how certain they are about each choice they make. Additional literature also posits that when making decisions, people first identify an acceptable set of alternatives (alternative acceptability) such that a consideration set if formed and it is from this reduced set that the ultimate choice is made. This paper presents two models that jointly estimates choice and choice certainty and choice and alternative acceptability. This joint estimation allows the modeller to overcome potential endogeneity that may exist between these responses. In comparing choices of differing certainty, surprisingly little difference in marginal sensitivities are found. This is not the case in the alternative acceptability models however. An important finding of this research is that what could be interpreted as preference heterogeneity may in fact be more closely linked to scale. The ramifications of these results on future research are discussed.     

Novel approaches to forecasting the demand for new local rail services

Revealed Preference(RP) studies based on actual behaviour suffer from a number of statistical problems. Furthermore, RP methods are of little use when the effects of a new or radically altered service need to be considered. As a result, for a case study of demand forecasting for new passenger rail services, a new approach has been developed. Our starting point is to seek what we call Stated Intentions (SI) responses as to the likely usage of a new rail service. However, due to a combination of systematic biases, these responses may be taken to be gross overestimates. A check on the biases of this SI data may be supplied by a Stated Preference (SP) survey. Respondents are asked to make hypothetical choices which are sufficiently complex for there to be little chance of policy bias. It is ensured that choices presented contain useful ‘boundary values,’ being the relative valuation for which respondents would be indifferent between two offered alternatives. It is, however, crucial to ensure that the SP survey is simple enough for respondents to manage, since excessive error variability in the responses will cause the calibrated coefficients to be rescaled, presenting problems for forecasting. From the SP surveys, it is estimated that SI data overstates usage of new rail services by around 50%, even if it is assumed that nonrespondents to the SI survey are nonusers. It is concluded that an SI/SP approach can potentially provide accurate forecasts, but there are a number of practical constraints that may prevent this.     

When is big data big enough? Implications of using GPS-based surveys for travel demand analysis

A number of studies in the last decade have argued that Global Positioning Systems (GPS) based survey offer the potential to replace traditional travel diary surveys. GPS-based surveys impose lower respondent burden, offer greater spatiotemporal precision and incur fewer monetary costs. However, GPS-based surveys do not collect certain key inputs required for the estimation of travel demand models, such as the travel mode(s) taken or the trip purpose, relying instead on data-processing procedures to infer this information. This study assesses the impact that errors in inference can have on travel demand models estimated using data from GPS-based surveys and proposes ways in which these errors can be controlled for during both data collection and model estimation. We use simulated datasets to compare performance across different sample sizes, inference accuracies, model complexities and estimation methods. Findings from the simulated datasets are corroborated with real data collected from individuals living in the San Francisco Bay Area, United States. Results indicate that the benefits of using GPS-based surveys will vary significantly, depending upon the sample size of the data, the accuracy of the inference algorithm and the desired complexity of the travel demand model specification. In many cases, gains in the volume of data that can potentially be retrieved using GPS devices are found to be offset by the loss in quality caused by inaccuracies in inference. This study makes the argument that passively collected GPS-based surveys may never entirely replace surveys that require active interaction with study participants.     

A computerized household activity scheduling survey

Household activity scheduling is widely regarded as the underlying mechanism through which people respond to emerging travel demand management policies. Despite this, very little fundamental research has been conducted into the underlying scheduling process to improve our understanding and ability forecast travel. The experimental survey approach presented in this paper attempts to fill this gap. At the core of the survey is a Computerized Household Activity Scheduling (CHASE) software program. The program is unique in that it runs for a week long period during which time all adult household members login daily to record their scheduling decisions as they occur over time. An up-front interview is used to define a household's activity agenda and mode availability. A sample of 41 households (66 adults and 14 children) was used to assess the performance of the survey. Analysis focuses on times to completion, daily scheduling steps, activity-travel patterns, and scheduling time horizons. Overall, the results show that the computer-based survey design was successful in gathering an array of information on the underlying process, while minimizing the burden on respondents. The survey was also capable of tracing traditionally observed activity-travel outcomes over a multi-day period with minimal fatigue effects. The paper concludes with a detailed discussion on future survey design, including issues of instrument bias, use of the Internet, and improved tracing of spatial behaviour. Future use of the survey methodology to enhance activity-travel diary surveys and stated responses experiments is also discussed. This revised version was published online in June 2006 with corrections to the Cover Date.     

Commute responses to employment decentralization: Anticipated versus actual mode choice behaviors of new town employees in Kunming,China

This study examines workers’ mode-choice responses to a typical job decentralization policy implemented in China’s urban development – government job relocation (GJR) to new towns in the urban periphery. Broadly, the literature suggests that job decentralization tends to increase car commuting; however, little is known about the effects of China’s GJR initiatives on individuals’ commuting mode choices. Using Kunming as a case study, this study examines how workers’ commuting mode choices have shifted in response to the GJR policy. Our study analyzes two travel survey datasets that span the job relocation process: (1) stated preference (SP) data on workers’ anticipated mode choices after a move of workplace to a planned new town; and (2) revealed preference (RP) data on workers’ actual choices of commuting mode after their jobs were moved. The findings suggest that after job relocation, workers’ actual commuting modes shift from more sustainable modes towards cars. The determinants of workers’ mode choices differ substantially between the hypothetical and actual setting of job relocation. The anticipated mode choices are largely determined by socio-demographic characteristics whereas the actual mode choices are strongly influenced by travel time and housing locations. The evidence from this study offers two important implications for future planning practice of job decentralization. First, planners and policy-makers should be skeptical about the transportation benefits of job decentralization. Second, while SP surveys can assist planners to predict individuals’ mode-choice responses, the robustness of SP results should be carefully assessed before translating into the evidence base for informing job decentralization policy-makings.     

Combining web and face-to-face in travel surveys: comparability challenges?

Response rates for household travel surveys are tending to fall, and it seems unlikely that this trend will be reversed in the future. In recent years, travel data collection methods have evolved in order to obtain reliable data that are sufficiently detailed to feed increasingly complex models, and in order to integrate new technologies into survey protocols (Internet, GPS??). Combining different media is an obvious low-cost way of improving data quality as it increases the overall response rate. But the question of the comparability of data over time and between different survey modes remains unresolved. This paper makes a comparative analysis between the travel behaviours of web-based survey respondents and respondents to a face-to-face interview. The data were obtained from the 2006 Lyon conurbation household travel survey. Our analysis shows that the Internet respondents reported fewer trips per day than the face-to-face respondents (3.00 vs. 4.04 daily trips), and that the differences between the two groups varied according to the travel mode and trip purpose. While part of this difference can be explained by socioeconomic disparities (the Internet respondents had a specific profile) we cannot exclude the possibility of under-reporting due to the web medium.     

Does the income elasticity of road traffic depend on the source of income?

An extensive body of literature addresses the income elasticity of road traffic, in which income is typically treated as a homogenous quantity. Here we report evidence of heterogeneity in cross-sectional estimates of the elasticity of vehicle-kilometres of travel (VKT) with respect to income, when household income is disaggregated on the basis of income source.The results are generally intuitive, and show that the cross-sectional income elasticity of road traffic is not homogeneous as is typically specified in transport planning models. We show that in a number of circumstances the cross-sectional elasticity with respect to aggregate household income is of the opposite sign in comparison to more refined estimates of elasticity disaggregated by income source. If further research confirms that the elasticities we report here are causal in nature, neglecting the elemental effects could result in misleading results affecting practical infrastructure-investment and policy decisions, particularly as the mix of income sources shifts (e.g. if, as society ages, pension income increases as a share of all income).These results are of interest to both researchers and forecasters of travel demand, as well as designers of future travel survey instruments; the latter group must decide how to generate data about respondents’ income. Current expert guidance is to collect a single estimate of aggregate income at the household level. Future travel survey design choices will bound the analyses that can be supported by the resulting survey data, and therefore methodological research to re-visit the trade-offs associated with such choices is warranted.     

Error and uncertainty in travel surveys

Transportation study home interview surveys normally underestimate the amount of trip-making by residents of a study area, and the data has to be adjusted subsequently to compensate for this effect. One important reason for the shortfall appears to be the incomplete recall and reporting of travel information by respondents. The paper examines the influence of the survey instrument on recall by comparing reported travel behaviour in two surveys conducted in the same town, one using a conventional travel diary and the other an activity diary. The latter format appears to encourage a more complete response, giving rise to significantly higher reported trip rates and travel times. The paper discusses some research and policy implications of this finding and concludes with tentative suggestions for improved travel survey instruments.     

Stated adaptation surveys and choice process: Some methodological issues

The "Stated Adaptation" survey is an interactive technique which allows us to obtain a clearer picture of the attitudes and behaviours of individuals when confronted with hypothetical situations, in particular inexperienced travel conditions. This method makes use of a simulation game whose purpose is to explore on small samples individuals' choice processes when selecting between the different transport alternatives which are available to them. This paper describes how gaming-simulation is designed, with reference to the issues tackled by two surveys which have recently been carried out in France (reactions to urban road pricing and perception of electric vehicles). It describes the benefits of this experimental approach which allows stated behaviours to be checked to a considerable degree. The limits and potential developments of this survey technique are also discussed.     

Flying with climate liability? Economic valuation of voluntary carbon offsets using forced choices

This study aims to examine how key aspects of voluntary climate action influence economic values of aviation carbon offsets using an Australian case study, where voluntary carbon offset programs for the aviation sector were active under a carbon tax between July 01, 2012 and July 17, 2014. An online survey was administered during the period using choice experiments. This rare and short-lived Australian experience is useful to gain insights into how individuals respond to the new public policy in terms of the perceived economic value of voluntary offsets for air travel. According to the estimation results, supporters of the mandatory tax policy held a welfare value of voluntary carbon offsets for their domestic flights that is three times larger than non-supporters (i.e., $AU27.83 vs. $AU9.40). It is $AU12.27 on average per ton of carbon offsets per person for domestic flights and $AU0.92 for international long-haul flights. The findings endorse that individuals seem to attach personal responsibility for carbon emissions (i.e. climate liability or carbon conscience) to frequent domestic flights, but not so much to intercontinental flights. Furthermore, reported flight frequencies by respondents did not place any significant impact on economic values of voluntary carbon offsets in both domestic and international frameworks. A coupled approach between forced choices and certainty responses was adapted, where no-choice options were retrieved, potentially improving choice experiments. Results suggest that airlines should consider simplifying their carbon offset programs to fixed levels (e.g. £3, £10, and £20 as in the case of British Airways), regardless of geographical boundaries, while governments should promote both mandatory and voluntary climate measures in tandem.     

Investigation of the use of smartphone applications for trip planning and travel outcomes

This paper explores the use of smartphone applications for trip planning and travel outcomes using data derived from a survey conducted in Halifax, Nova Scotia, in 2015. The study provides empirical evidence of relationships of smartphone use for trip planning (e.g. departure time, destination, mode choice, coordinating trips and performing tasks online) and resulting travel outcomes (e.g. vehicle kilometers traveled, social gathering, new place visits, and group trips) and associated factors. Several sets of factors such as socio-economic characteristics and travel characteristics are tested and interpreted. Results suggest that smartphone applications mostly influence younger individuals’ trip planning decisions. Transit pass owners are the frequent users of smartphone applications for trip planning. Findings suggest that transit pass owners commonly use smartphone applications for deciding departure times and mode choices. The study also identifies the limited impact of smartphone application use on reducing travel outcomes, such as vehicle kilometers traveled. The highest impact is in visiting new places (a 48.8% increase). The study essentially offers an original in-depth understanding of how smartphone applications are affecting everyday travel.     

Heterogeneity assumptions in the specification of bargaining models: a study of household level trade-offs between commuting time and salary

With many real world decisions being made in conjunction with other decision makers, or single agent decisions having an influence on other members of the decision maker’s immediate entourage, there is strong interest in studying the relative weight assigned to different agents in such contexts. In the present paper, we focus on the case of one member of a two person household being asked to make choices affecting the travel time and salary of both members. We highlight the presence of significant heterogeneity across individuals not just in their underlying sensitivities, but also in the relative weight they assign to their partner, and show how this weight varies across attributes. This is in contrast to existing work which uses weights assigned to individual agents at the level of the overall utility rather than for individual attributes. We also show clear evidence of a risk of confounding between heterogeneity in marginal sensitivities and heterogeneity in the weights assigned to each member. We show how this can lead to misleading model results, and argue that this may also explain past results showing bargaining or weight parameters outside the usual [0,1] range in more traditional joint decision making contexts. In terms of substantive results, we find that male respondents place more weight on their partner’s travel time, while female respondents place more weight on their partner’s salary.     

Value of time – A citizen perspective

The dominant empirical approach to infer Value of Time is based on experiments in which respondents are typically asked to make hypothetical travel choices as if they were paying travel costs from their own budget, in exchange for personal travel time gains. However, many scholars have argued that such travel choice decisions of individuals in their role of consumer of mobility are likely to be a poor proxy of how they in their role of citizen believe government should spend tax money to generate travel time gains for large numbers of travelers. So far, this possible deviation between what we call ‘consumer VoT’ and ‘citizen VoT’ has not been studied empirically. In this paper, we fill this gap, by designing a Stated Choice experiment with eight different frames; some representing a typical consumer choice situation, others gradually approaching a citizen perspective. We find that individuals’ willingness to pay from previously collected tax money for travel time gains created by a government policy, is significantly higher than their willingness to pay, from their after tax income, for time gains obtained by choosing a different route. This result implies that citizen VoT is higher than consumer VoT. This difference does not stem from a stronger willingness to spend previously collected tax money compared to spending one’s own income, but from a difference in the value attached to travel gains: a travel time gain resulting from government action is valued more than the same travel time gain obtained by one’s own route choices. This and a range of other empirical results are discussed in depth, in light of the conceptual differences between preferences of individuals in a role of consumer or citizen.     

Scrutinizing individuals’ leisure-shopping travel decisions to appraise activity-based models of travel demand

Activity-based models for modeling individuals’ travel demand have come to a new era in addressing individuals’ and households’ travel behavior on a disaggregate level. Quantitative data are mainly used in this domain to enable a realistic representation of individual choices and a true assessment of the impact of different Travel Demand Management measures. However, qualitative approaches in data collection are believed to be able to capture aspects of individuals’ travel behavior that cannot be obtained using quantitative studies, such as detailed decision making process information. Therefore, qualitative methods may deepen the insight into human’s travel behavior from an agent-based perspective. This paper reports on the application of a qualitative semi-structured interview method, namely the Causal Network Elicitation Technique (CNET), for eliciting individuals’ thoughts regarding fun-shopping related travel decisions, i.e. timing, shopping location and transport mode choices. The CNET protocol encourages participants to think aloud about their considerations when making decisions. These different elicited aspects are linked with causal relationships and thus, individuals’ mental representations of the task at hand are recorded. This protocol is tested in the city centre of Hasselt in Belgium, using 26 young adults as respondents. Response data are used to apply the Association Rules, a fairly common technique in machine learning. Results highlight different interrelated contexts, instruments and values considered when planning a trip. These findings can give feedback to current AB models to raise their behavioral realism and to improve modeling accuracy.     

Bridging the gap between complex data and decision-makers: an example of an innovative interactive tool

Abstract

The increasing capacity of technological tools, as well as the advent of geographic information systems, has multiplied the ability to process large sets of microdata. At the same time, modeling concerns and the quest for a more in-depth understanding of individual behaviors is requiring more, and better, data. The gap between scientific modeling and informational tools for decision-making seems to be widening.

In the Greater Montreal area, large sets of microdata have been available for more than 30 years. Along with the development of modeling and planning tools, particular attention has been given to the continuous enlightening of planners and decision-makers with respect to the outcomes of the various surveys. This has led to the development of particular interactive tools, specifically addressed at local planners, which present the most significant information regarding travel and demography, for geopolitically relevant areas.

This paper presents the most recent interactive tool that has been developed for local planners in the Montreal area. It integrates information from both the most recent travel survey held in the region and the Canadian census. It offers both ease of use and relevant analytical means to assist in exploring the complex relations between spatial locations, demographic features, and activity-travel indicators.     

Immobility in travel diary surveys

The share of immobile persons, i.e. persons not leaving their homes on a given reporting day, is both a central result and a prime quality indicator of a travel diary survey. The wide range of values for the share of immobiles reported in travel diary and time budget survey literature has motivated this in-depth analysis of the reasons for these disparities. This paper collates available evidence on the share of immobiles in travel diary surveys. The share of these non-travellers (UK), or no-trippers (US), varies greatly between otherwise similar surveys. After analysing both disaggregate and aggregate information, this paper concludes that the share of immobiles should be in the range of 8%–12% for the standard one-day, weekday-only travel diary. The analysis suggests that a substantial share of respondents refuse to participate in a soft way, i.e. by claiming not to have left the house. In its conclusions, the paper sketches new ways to reduce the share of such soft refusers during the interview and to identify them during the analysis.      

Interdependencies between turning points in life and long-term mobility decisions

Turning points in life include important personal and familial events as well as changes in the places of residence, education and employment. The latter usually involve alterations in the spatial distribution of activities and, hence, in the activity space, thereby also influencing the daily travel behavior. In this context, the ownership of mobility tools, such as cars and different public transport season tickets, also plays an important role, since people commit themselves to particular travel behaviors as they trade large one-time costs for a low marginal cost at the time of usage. At the same time, decisions concerning mobility tool ownership have lasting effects, as have the decisions concerning location choices. A longitudinal perspective on the dynamics of these long-term mobility decisions is available from people??s life courses, which link different dimensions of life together. In order to study these dynamics and the influence of turning points in life, a longitudinal survey covering the 20?year period from 1985 to 2004 was carried out at the beginning of 2005 in a stratified sample of municipalities in the Zurich region, Switzerland. The paper describes the data collection and then presents results which show that there exist strong interdependencies between the various turning points and long-term mobility decisions during the life course, as events occur to a great extent simultaneously. Persons tend to aim for compensation between the different dimensions of life.     

Selfishness and altruism in the distribution of travel time and income

Most economic models assume that individuals act out their preferences based on self-interest alone. However, there have also been other paradigms in economics that aim to capture aspects of behavior that include fairness, reciprocity, and altruism. In this study we empirically examine preferences of travel time and income distributions with and without the respondent knowing their own position in each distribution. The data comes from a Stated Preference experiment where subjects were presented paired alternative distributions of travel time and income. The alternatives require a tradeoff between distributional concerns and the respondent’s own position. Choices also do not penalize or reward any particular choice. Overall, choices show individuals are willing forgo alternatives where they would be individually well off in the interest of distributional concerns in both the travel time and income cases. Exclusively self-interested choices are seen more in the income questions, where nearly 25 % of respondents express such preferences, than in the travel time case, where only 5 % of respondents make such choices. The results also suggest that respondents prioritize their own position differently relative to regional distributions of travel time and income. Estimated choice models show that when it comes to travel time, individuals are more concerned with societal average travel time followed by the standard deviation in the region and finally their own travel time, while in the case of income they are more concerned with their own income, followed by a desire for more variability, and finally increasing the minimum income in their region. When individuals do not know their fate after a policy change that affects regional travel time, their choices appear to be mainly motivated by risk averse behavior and aim to reduce variability in outcomes. On the other hand, in the income context, the expected value appears to drive choices. In all cases, population-wide tastes are also estimated and reported.     

Investigating heterogeneity in social influence by social distance in car-sharing decisions under uncertainty: A regret-minimizing hybrid choice model framework based on sequential stated adaptation experiments

The present study is designed to investigate social influence in car-sharing decisions under uncertainty. Social influence indicates that individuals’ decisions are influenced by the choices made by members of their social networks. An individual may experience different degrees of influence depending on social distance, i.e. the strength of the social relationship between individuals. Such heterogeneity in social influence has been largely ignored in the previous travel behavior research. The data used in this study stems from an egocentric social network survey, which measures the strength of the social relationships of each respondent. In addition, a sequential stated adaptation experiment was developed to capture more explicitly the effect of social network choices on the individual decision-making process. Social distance is regarded as a random latent variable. The estimated social distance and social network choices are incorporated into a social influence variable, which is treated as an explanatory variable in the car-sharing decision model. To simultaneously estimate latent social distance and the effects of social influence on the car-sharing decision, we expand the hybrid choice framework to incorporate the latent social distance model into discrete choice analysis. The estimation results show substantial social influence in car-sharing decisions. The magnitude of social influence varies according to the type of relationship, similarity of socio-demographics and the number of social interactions.