The interactions between online shopping and personal activity travel behavior: an analysis with a GPS-based activity travel diary

Accompanying the widespread use of the Internet, the popularity of e-commerce is growing in developing countries such as China. Online shopping has significant effects on in-store shopping and on other personal activity travel behavior such as leisure activities and trip chaining behavior. Using data collected from a GPS-based activity travel diary in the Shangdi area of Beijing, this paper investigates the relationships between online shopping, in-store shopping and other dimensions of activity travel behavior using a structural equation modelling framework. Our results show that online buying frequency has positive effects on the frequencies of both in-store shopping and online searching, and in-store shopping frequency positively affects the frequency of online searching. Frequent online purchasers tend to shop in stores on weekends rather than weekdays. We also found a negative effect of online buying on the frequency of leisure activities, indicating that online shopping may reduce out-of-home leisure trips.     

A hazard-based approach to modelling the effects of online shopping on intershopping duration

Despite growing prevalence of online shopping, its impacts on mobility are poorly understood. This partially results from the lack of sufficiently detailed data. In this paper we address this gap using consumer panel data, a new dataset for this context. We analyse one year long longitudinal grocery shopping purchase data from London shoppers to investigate the effects of online shopping on overall shopping activity patterns and personal trips. We characterise the temporal structure of shopping demand by means of the duration between shopping episodes using hazard-based duration models. These models have been used to study inter-shopping spells for traditional shopping in the literature, however effects of online shopping were not considered. Here, we differentiate between shopping events and shopping trips. The former refers to all types of shopping activity including both online and in-store, while the latter is restricted to physical shopping trips. Separate models were estimated for each and results suggest potential substitution effects between online and in-store in the context of grocery shopping. We find that having shopped online since the last shopping trip significantly reduces the likelihood of a physical shopping trip. We do not observe the same effect for inter-event durations. Hence, shopping online does not have a significant effect on overall shopping activity frequency, yet affects shopping trip rates. This is a key finding and suggests potential substitution between online shopping and physical trips to the store. Additional insights on which factors, including basket size and demographics, affect inter-shopping durations are also drawn.     

Duration of trip-making activities by men and women

The purpose of this paper is to present the results of a survival analysis for the duration of particular trip-making activities based on sex. Specifically, this study investigates the duration of those activities related to household and family support shopping, personal business, and free time and how these durations vary between men and women. It was found that there were no significant differences in the survival curves (i.e., durations) of free-time or personal business activities; this suggests that men and women spend approximately similar amounts of time on these activities, although it is not known if the activities themselves are similar (for example, banking versus getting gas). Alternatively, sex was found to be a very significant indicator of the duration of household and family support shopping activities. In the model specification, assuming all variables except sex are the same, it was found that women were 1.32 times more likely than men to spend a longer period of time in a household and family support shopping activity. Additionally, it was found that women are 1.33 times more likely than men to have a longer household and family support activity duration if the activity is nested in the journey to work trip.     

Household choices of car-use reduction measures

The present research investigated what car-use reduction measures are perceived by households to be feasible if their goal is to reduce car driving. In Study 1 a number of such measures were included in a survey questionnaire requesting a total of 770 randomly selected respondents to rate how likely they would be to choose the different measures. The ratings suggested that for shopping trips choosing closer stores and trip chaining are more likely to be chosen than any other measure. A similar pattern was observed for leisure trips. Switching to public transport was the most likely choice for work trips. Women were more likely than men to choose public transport and trip chaining, whereas men were more likely than women to choose motorbike/moped. Choices of car pooling, biking, and motorbike/moped decreased with age. In Study 2 it was determined in interviews what choices households would make in forming car-use reduction intentions, then 1-week travel diaries were collected to assess whether their car-use intentions were implemented. A random sample of 113 multiperson households participated. They expected to be able to change approximately 10% of their car trips. However they made many more trips than they had expected. Constraints, perceived costs, and preferences for different car-use reduction measures may all play a role for the choices. Further research needs to disentangle these roles since their implications for policies are different.     

Empirical evidence on cruising for parking

The literature on car cruising is dominated by theory. We examine cruising for parking using a nation-wide random sample of car trips. We exclude employer-provided and residential parking. We focus on the Netherlands, where levels of on-street and off-street parking prices are locally the same. We demonstrate then that due to this price setting the average cruising time in the Netherlands is only 36 s per car trip. Furthermore, we show that cruising is not random. It is more common in (large) cities that receive more car trips, particularly for shopping and leisure activities. Cruising time increases with travel duration as well as with parking duration. Cruising has a distinctive pattern over the day with a peak in the morning, so the order of arrival is essential to parking. Because cruising has a spatial and time component, policies may be considered that reduce cruising time through flexible pricing of parking or improved information about vacant parking spaces.     

An exploration of shoppers travel mode choice in visiting convenience stores in the UK

Using data from over 2000 convenience store customers within and outside London, this paper explores how individuals access their convenience stores and how significant the influence of their socio-demographics, shopping types and trip chaining is to their mode choice in visiting the stores. Trip chaining is found to be crucial in influencing customers' mode choice and their visit frequency. The application of logit models also shows that frequent shoppers are the ones most likely to visit the stores on foot. Interestingly, the estimation results also show that the location's density, shopping types and the day of the week are not significant in influencing travel modes. Customers who live in the most deprived areas are less likely to use a private car in visiting the stores.     

Trip chaining as a barrier to the propensity to use public transport

Trip chaining is a growing phenomenon in travel and activity behaviour. Individuals increasingly seek out opportunities to minimise the amount of travel required as part of activity fulfilment, given the competing demands on time budgets and their valuation of travel time savings. This search for ways of fulfilling (more) activities with less travel input has produced a number of responses, one of which is trip chaining. A particularly important policy implication of trip chaining is the potential barrier it creates in attracting car users to switch to public transport. This paper seeks to improve our understanding of trip chaining as a barrier to public transport use. A series of discrete choice models are estimated to identify the role that socio-economic and demographic characteristics of households have on the propensity to undertake trip chains of varying degrees of simplicity/complexity that involve use of the car or public transport with an embedded commuting or non-commuting primary purpose. Multinomial logit, nested logit and random parameter logit models are developed and contrasted to establish the gains in relaxing the strict conditions of the multinomial logit model.     

The use of the bicycle

The rediscovery of the bicycle by the public, by politicians and by professional urban transportation planners as a mode of transport which is perfectly in harmony with the goals of environmental protection, energy saving and personal fitness has stimulated this empirical study on the actual use of the bicycle by various population groups for obligatory and discretionary trip purposes. The influence on bicycle usage of such factors as age, education, car availability, residential density and town size, topography and time of year is analysed in this paper for selected population groups. For housewives from motorized households logit‐models were designed and calibrated to model their modal choice for shopping trips with special references to the bicycle. From the empirical results, the groups with the largest potentials for cycling are identified and the extent to which the potentials could be activated by specific policies is discussed. The research is based on a large sample held to be representative for the Federal Republic of Germany in 1976 and is supplemented by more recent surveys in selected German cities conducted by SOCIALDATA Munich.     

Defining and understanding trip chaining behaviour

Trip chaining is a phenomenon that we know exists but rarely investigate. This could be attributed to either the difficulty in defining trip chains, extracting such information from travel diary surveys, the difficulty in analysing all the possible trip chain types, or all of the above. Household travel diary surveys provide a wealth of information on the travel patterns of individuals and households. Since such surveys collect all information related to travel undertaken, in theory it should be possible to extract trip-chaining characteristics of travel from them. Due to the difficulty in establishing and analysing all of the possible trip chain types, the majority of research on trip chaining has appeared to focus on work travel only. However, work related travel in many cities does not represent the majority of activities undertaken and, for some age groups, does not represent any travel at all. This paper begins by reviewing existing research in the field of trip chaining. In particular, investigations into the definitions of trip chaining, the defined typologies of trip chains and the research questions that have been addressed are explored. This review of previous research into trip chaining facilitates the following tasks: the identification of the most useful questions to be addressed by this research; defining trip chaining and associated typologies and defining data structures to extract trip chaining information from the household travel surveys conducted in metropolitan Adelaide, South Australia. The definition and typology developed in our research was then used to extract trip-chaining information from the household travel diary survey (MAHTS99) conducted in Adelaide in 1999. The extracted trip chaining information was then used to investigate trip-chaining behaviour by households. The paper reports the results of this analysis and concludes with a summary of the findings and recommendations for further investigations.     

An empirical investigation on the dynamic processes of activity scheduling and trip chaining

Investigation of the dynamic processes of activity scheduling and trip chaining has been an interest of transportation researchers over the past decade because of its relevance to the effectiveness of congestion management and intelligent transportation systems. To empirically examine the processes, a computerized survey instrument is developed to collect household activity scheduling data. The instrument is unique in that it records the evolution of activity schedules from intentions to final outcomes for a weekly period. This paper summarizes the investigation on the dynamic processes of activity scheduling and trip chaining based on data collected from a pilot study of the instrument. With the data, ordered logit models are applied to identify factors that are pertinent to the scheduling horizon of activities. Results of the empirical analysis show that a daily schedule often starts with certain activities occupying a portion of the schedule and other activities are then arranged around these pre-occupants. Activities of shorter duration are more likely to be opportunistically inserted in a schedule already anchored by their longer duration counterparts. Persons with children often expect more constraining activities than those with no children. The analysis also shows that female respondents tend to be more structured in terms of how the week is planned. Additionally, analysis of travel patterns reveals that many trip-chains are formed opportunistically. Travel time required to reach an activity is positively related to the scheduling horizon for the activity, with more distant stops being planned earlier than closer locations.     

Impact of different shopping stages on shopping-related travel behaviour: analyses of the Netherlands Mobility Panel data

From the moment e-shopping emerged, there have been speculations about its impact on personal mobility. A fair amount of research has already been carried out on Internet shopping itself as well as on its consequences for mobility. Most studies focus on the overall impact of online shopping on personal mobility. However, little is known about how personal shopping mobility can be characterised when differentiating its constituent stages, being browsing/orienting, comparing, selecting and purchasing products, and how this is affected by e-shopping. This will be the main topic of this paper. We will investigate this using recently collected data from the Netherlands Mobility Panel [in Dutch: MobiliteitsPanel Nederland (MPN)]. It is the unique combination of reported shopping trips in the three-day travel diary, the large amount of personal and household characteristics combined with the detailed information from the e-shopping questionnaire that enables us to perform this research. Using factor analysis, we explore the underlying factors related to the browsing and selection behaviour prior to the purchase of a product. Using these factors as a starting point, we apply cluster analysis resulting in three homogeneous groups of shoppers with different pre-purchase shopping behaviour. The groups differ clearly with respect to personal and household characteristics, in the frequency with which they buy and sell products online and in their perception of (dis-)advantages of online shopping. Once relevant groups have been distinguished and characterised, differences in shopping-related mobility between them are studied in two different ways. Firstly, we analyse statements from shoppers on how their shopping-related mobility has changed. Secondly, we analyse shopping trips reported in the three-day travel diary. Only one group, which consists of shoppers that rely on the Internet to search for product information, compare prices and get new product ideas, states that their shopping-related travel behaviour has changed since they started shopping online. Approximately 50% of all shoppers experienced no difference in their shopping mobility. The analysis of actual shopping mobility using the travel diary data showed only minor differences in shopping-related travel behaviour between the identified groups. Finally, we fit a multi-variate linear regression model of shopping trip distance to determine if (e)-shopping characteristics influence trip distances. The frequency with which people shop online as well as some stated changes in shopping-related travel behaviour (shopping in a similar manner and shopping longer) turn out to influence non-grocery shopping trip distance. No significant influence could be found of shopping cluster membership on shopping trip distances.

     

Activity–travel behaviour of non-workers from Bangalore City in India

This paper presents exploratory and statistical analyses of the activity–travel behaviour of non-workers in Bangalore city in India. The study summarises the socio-demographic characteristics as well as the activity–travel behaviour of non-workers using a primary activity–travel survey data collected by the authors. Where possible, the research also compares the analysis findings with the case studies on activity–travel behaviour of non-workers, carried out in developed and developing countries. This gives an opportunity to understand the differences/similarities in the activity–travel behaviour of non-workers across diverse socio-cultural settings. The preliminary exploratory analysis shed light on the differences in activity participation, trip chaining, time-of-day preference for trip departure, and mode use behaviour of non-workers in Bangalore city. Statistical models were developed for investigating the effects of individual and household socio-demographics, land use parameters, and travel context attributes on activity participation, trip chaining, time-of-day choice, and mode choice decisions of non-workers. A few important results of the analysis are the influence of viewing television at home on out-of-home activity participation and trip-chaining behaviour, and the impact of in-home maintenance activity duration on time-of-day choice. Further, based on the findings of the initial analyses, an attempt has been made in this study to develop an integrated model that links time allocation, time-of-day choice, and trip chaining behaviour of non-workers. The study also discusses the implications of the research findings for transportation planning and policy for Bangalore city.     

Analysis of activity duration using the Puget sound transportation panel

In this paper, we extend previous analyses of temporal effects by examining the factors associated with activity generation and duration over four waves of the Puget sound transportation panel survey (PSTPS). A Cox proportional hazards model was specified for each of five activities: visiting, appointment, free time, personal business, and shopping. For each activity, the duration times are modeled with an emphasis on examining important higher order interactions. The results suggest that activity durations have changed significantly over the survey period. Many of the differences in activity durations over time were significant, and often associated with increasing numbers of children in the household and higher order interactions between sex and the sequencing of activities.     

Trip chaining propensity and tour mode choice of out-of-home workers: evidence from a mid-sized Canadian city

Suburban development patterns, flexible work hours, and increasing participation in out-of-home activities are making the travel patterns of individuals more complex, and complex trip chaining could be a major barrier to the shift from drive-alone to public transport. This study introduces a cohort-based approach to analyse trip tour behaviors, in order to better understand and model their relationships to socio-demographics, trip attributes, and land use patterns. Specifically, it employs worker population cohorts with homogenous activity patterns to explore differences and similarities in tour frequency, trip chaining, and tour mode choices, all of which are required for travel demand modeling. The paper shows how modeling of these important tour variables may be improved, for integration into an activity-based modeling framework. Using data from the Space–Time Activity Research (STAR) survey for Halifax, Canada, five clusters of workers were identified from their activity travel patterns. These were labeled as extended workers, 8 to 4 workers, shorter work-day workers, 7 to 3 workers, and 9 to 5 workers. The number of home-based tours per day for all clusters were modeled using a Poisson regression model. Trip chaining was then modeled using an Ordered Probit model, and tour mode choice was modeled using a Multinomial logit (MNL) model. Statistical analysis showed that socio-demographic characteristics and tour attributes are significant predictors of travel behavior, consistent with existing literature. Urban form characteristics also have a significant influence on non-workers’ travel behavior and tour complexity. The findings of this study will assist in the future evaluation of transportation projects, and in land-use policymaking.

     

Development of destination choice models for pedestrian travel

Most research on walking behavior has focused on mode choice or walk trip frequency. In contrast, this study is one of the first to analyze and model the destination choice behaviors of pedestrians within an entire region. Using about 4500 walk trips from a 2011 household travel survey in the Portland, Oregon, region, we estimated multinomial logit pedestrian destination choice models for six trip purposes. Independent variables included terms for impedance (walk trip distance), size (employment by type, households), supportive pedestrian environments (parks, a pedestrian index of the environment variable called PIE), barriers to walking (terrain, industrial-type employment), and traveler characteristics. Unique to this study was the use of small-scale destination zone alternatives. Distance was a significant deterrent to pedestrian destination choice, and people in carless or childless households were less sensitive to distance for some purposes. Employment (especially retail) was a strong attractor: doubling the number of jobs nearly doubled the odds of choosing a destination for home-based shopping walk trips. More attractive pedestrian environments were also positively associated with pedestrian destination choice after controlling for other factors. These results shed light on determinants of pedestrian destination choice behaviors, and sensitivities in the models highlight potential policy-levers to increase walking activity. In addition, the destination choice models can be applied in practice within existing regional travel demand models or as pedestrian planning tools to evaluate land use and transportation policy and investment scenarios.     

Design charts for estimating transportation planning statistics from area population

Utilizing data collected for urban transportation studies in Ontario, regression analysis has been used to establish relationships between the daily number of person trips in an urban area and the area population. In particular the number of trips by auto drivers, auto passengers and mass transit riders have been investigated. Further, auto driver trips have been stratified into the following destination trip purposes: return home, work and related business, shopping, social-recreational and miscellaneous. The results of this analysis have been used to prepare a set of design charts. These charts are presented graphically and in the form of a nomogram. The accuracy of these charts has been investigated and found satisfactory for most planning purposes.     

Moving from trip-based to activity-based measures of accessibility

This paper studies the properties and performance of a new measure of accessibility, called the activity-based accessibility (ABA) measure, and compares it to traditional measures of accessibility, including isochrone, gravity and utility-based measures. The novel aspect of the ABA is that it measures accessibility to all activities in which an individual engages, incorporating constraints such as scheduling, and travel characteristics such as trip chaining. The ABA is generated from the day activity schedule (DAS) model system, an integrated system based on the concept of an activity pattern, which identifies the sequence and tour structure among all the activities and trips taken by an individual during a day. A byproduct is an individual’s expected maximum utility over the choices of all available activity patterns, and from this the ABA is derived. The ABA is related to the logsum accessibility measures frequently derived from destination and mode discrete choice models. The key difference is that it is generated not by examining a particular trip, but by examining all trips and activities throughout the day.A case study using data from Portland, Oregon, demonstrates the rich picture of accessibility made available by use of the ABA, and highlights differences between the ABA and more traditional measures of accessibility. The ABA is successful in (a) capturing taste heterogeneity across individuals (not possible with aggregate accessibility measures), (b) combining different types of trips into a unified measure of accessibility (not possible with trip-based measures), (c) reflecting the impact of scheduling and trip chaining on accessibility (not possible with trip-based measures), and (d) quantifying differing accessibility impacts on important segments of the population such as unemployed and zero auto households (not possible with aggregate measures, and limited with trip-based measures).     

Measuring the impacts of weather variability on home-based trip chaining behaviour: a focus on spatial heterogeneity

Using the 2011 Swedish national travel survey data, this paper explores the influence of weather characteristics on individuals’ home-based trip chaining complexity. A series of panel mixed ordered Probit models are estimated to examine the influence of individual/household social demographics, land use characteristics, and weather characteristics on individuals’ home-based trip chaining complexity. A thermal index, the universal thermal climate index (UTCI), is used in this study instead of using directly measured weather variables in order to better approximate the effects of the thermal environment. The effects of UTCI are segmented into different seasons to account for the seasonal difference of UTCI effects. Moreover, a spatial expansion method is applied to allow the impacts of UTCI to vary across geographical locations, as individuals in different regions have different weather/climate adaptions. The effects of weather are examined in subsistence, routine, and discretionary trip chains. The results reveal that the ‘ground covered with snow’ condition is the most influential factor on the number of trips chained per trip chain among all other weather factors. The variation of UTCI significantly influences trip chaining complexity in autumn but not in spring and winter. The routine trip chains are found to be most elastic towards the variation of UTCI. The marginal effects of UTCI on the expected number of trips per routine trip chain have considerable spatial variations, while these spatial trends of UTCI effects are found to be not consistent over seasons.     

An exploration of the relationships between socioeconomics,land use and daily trip chain pattern among low-income residents

Daily trip chain complexity and type choices of low-income residents are examined based on activity travel diary survey data in Nanjing, China. Statistical tests reveal that non-work trip chain complexity is distinctly distinct between low-income residents and non-low-income residents. Low-income residents are inclined to make simple non-work chains. Two types of econometric models, a stereotype logit model and mixed logit model, are then developed to investigate the possible explanatory variables affecting their trip pattern. The number of stops within a chain and chain types are considered as dependent variables, while independent variables include household and personal characteristics as well as land use variables. Results show that once convenient and flexible conditions are supplied, low-income residents are more likely to make multiple activities in a trip chain. Areas with high population and employment densities are associated with complex work trip chains and more non-work activity involvement.