Travel behaviour and environmental concern

In two empirical studies, the impact of attitudes and environmental knowledge on driving distance, travel behaviour and acceptance of various traffic restrictions was investigated. The first study included the population in Lund, southern Sweden, and the second the politicians and civil servants responsible for transports and environment in the same city. Comparisons of the two samples revealed similar psychological processes, including environmental concern, hazard/efficacy perception and car affection, whereas environmental knowledge seemed to have a subordinate role. Preferences of restrictions differed somewhat between the public, and the politicians and civil servants. It is suggested that local implementation of new strategies to reduce private car driving might benefit from a better understanding of what will be accepted among the public. Further, in promoting pro-environmental travel behaviour it may be important to focus on basic attitudes, rather than to rely solely on factual information.     

Predicting electronic toll collection service adoption: An integration of the technology acceptance model and the theory of planned behavior

In order to reduce the number of vehicles stuck in congestion, especially for stop-and-go traffic at toll plazas, the establishment of electronic toll collection (ETC) systems has been a hot issue and dominant trend in many countries. Taiwan has joined the crowd, adding an ETC system to its toll roads in early 2006. However, despite the potential benefits for motorists, the utilization rate has been lower than expected during the introductory stage. The objective of this study is to advance our understanding on the critical antecedents of motorists’ intention of ETC service adoption by integrating both technology acceptance model (TAM) and theory of planned behavior (TPB) perspectives. Through empirical data collection and analysis from highway motorists who had not installed on-board units (OBU) for ETC service in Taiwan, we found that system attributes, perceived usefulness and perceived ease of use, indeed, positively engender motorists’ attitudes towards ETC service adoption. Moreover, results also reveal that attitude, subjective norm and perceived behavioral control positively influence the intention of ETC system adoption. Implications for practitioners and researchers, and suggestions for future research are also addressed in this study.     

A review of the road safety strategy in hong kong

Since the mid-1990s, the effectiveness of road safety measures in Hong Kong has been weakening. Six administrations in Australia, California, Great Britain (GB), Japan, New Zealand and Sweden are selected to help review the road safety activities in Hong Kong. Nine main components of the road safety strategy, including vision, objectives, targets, action plan, evaluation and monitoring, research and development, quantitative modeling, institutional framework and funding are summarized from the road safety strategies of these overseas administrations and compared to that of Hong Kong. It is found that Hong Kong's road safety activities have to be restructured to make significant improvement. In the future, a new approach structured by the nine different road safety components is recommended. The lessons learnt can be generalized to smooth the progress of other administrations at the Intermediate Stage towards the Advanced Stage of road safety development by using the short-, medium- and long-term approaches.     

Energy use in passenger transport in OECD countries: Changes since 1970

This paper analyzes some of the changes that took place in the structure of energy use for passenger travel in industrialized countries. Data is presented on energy use and travel activity for the four major modes of travel — automobile, bus, rail and air — for eight OECD countries: the United States, Japan, the United Kingdom, West Germany, France, Italy, Sweden, and Norway. We use the Laspeyres and Divisia indices to analyze the causes of the change in energy use between 1970 and 1987. The total change in energy use for travel is explained by changes in domestic passenger transport volumes, the mix of modes of travel, and the energy intensities of each mode. We have found two important effects that have a fundamental impact on energy use for travel since 1970. First, shifts among modes of transport towards more energy-intensive ones and large increases in volumes of travel (measured in passenger-kilometers) increased energy use for travel in many OECD countries, often more rapidly than the overall growth in GDP. Second, energy intensities, measured in mJ/passenger-kilometer, of passenger transport fell only in a few countries between 1970 and 1987. Even though individual automobiles have become more energy-efficient, greater size, power, and weight, worsening traffic conditions in Japan and Europe, and fewer people in cars restrained or even offset efficiency improvements. Particularly notable are the increases in intensities in Japan and Germany. The most important exception to this trend was the United States, but the intensities of land-based travel remain higher there than in most other countries. These findings lead to a pessimistic outlook for future energy use for travel. After all, if little or no energy was saved during the decades of high fuel prices, what can be expected in the 1990s?     

Spreading distinctive insignia benefits from mobile service: evidence from a mobile application of transportation

ABSTRACT

Mobile commerce (m-commerce) faces a growing array of client devices for which applications are designed. Applications developed for general consumer use must be compatible with a wide range of devices. This research investigates how perceived usefulness and enjoyment affect intention to use a mobile application service (T-Express). In this study, we formulate a commitment model from the perspective of the social identity and technology acceptance perspective. Empirical data were collected by conducting a field survey of users of T-Express from Taiwan High Speed Rail Corporation (THSRC) stations in Taiwan. The main findings of the study are that wireless technology provides great value to businesses when it allows consumers to access real-time data to make timely decisions that either decrease costs or increase revenues; and to achieve a higher intention to use mobile applications, there should be a clear communication process between mobile application and passenger. Our findings indicate that one of the more overt illustrations of the power of packaging symbolism involves package design strategies that serve to provide a radical new upscale positioning for the THSRC brand.     

Parking Benefit Districts – The transferability of a measure to reduce car dependency to a European context

Parking Benefit Districts (PBDs) are a parking measure where revenues from on-street parking charges are returned to the area where they are charged, and stakeholders in the area participate in prioritizing how the revenues are to be spent. The purpose of this article is to analyse whether and how a PBD programme can be transferred to a European context, and whether it can contribute to reduced car dependency. The first part of the article provides an overview of some salient features of PBD programmes in the USA through a literature survey. This is followed by results from interviews and from a focus group with civil servants and a deputy mayor in Stockholm. The results are used to analyse the conditions for implementing a PBD programme in Stockholm, as well as for analysing how such a programme can be designed to reduce car dependency. A main conclusion is that there are no legal barriers that render a PBD programme impossible in Stockholm, even though there are some legal restrictions. We also conclude that a PBD programme might contribute to reduced car dependency in two different ways, either by increasing acceptance for parking charges or by improving the alternatives to private cars. There seem to be several aspects in a PBD programme that can contribute to increased acceptance for parking charges. However, there is no tradition of working with these principles in Sweden and the programme’s redistributional effects need to be taken into account when designing the programme.     

Improving the forecasting accuracy of air passenger and air cargo demand: the application of back-propagation neural networks

This study employs back-propagation neural networks (BPN) to improve the forecasting accuracy of air passenger and air cargo demand from Japan to Taiwan. The factors which influence air passenger and air cargo demand are identified, evaluated and analysed in detail. The results reveal that some factors influence both passenger and cargo demand, and the others only one of them. The forecasting accuracy of air passenger and air cargo demand has been improved efficiently by the proposed procedure to evaluate input variables. The established model improves dramatically the forecasting accuracy of air passenger demand with an extremely low mean absolute percentage error (MAPE) of 0.34% and 7.74% for air cargo demand.     

Critical success conditions of collaborative methods: a comparative evaluation of transport planning projects

This paper explores critical success conditions of collaborative planning projects in the area of urban transport, evaluating the impact of new collaborative methods, instruments and processes on project performance. Hypothesis building is based on a comparative, empirical research design, rather than on deductive theory construction. Potential critical success conditions are derived from literature. Based on five urban transport planning projects in Gothenburg (Sweden), London (United Kingdom), Milwaukee (United States), Tokyo (Japan) and Mexico City (Mexico), a rough set analysis of the five cases reveals validated success conditions, which can be used for formulating hypotheses for further research or for policy and process improvement. The results suggest that a dedicated management of the multi-actor network, a high diversity of actors, as well as an extensive use of knowledge integration methods in combination with a high network density are critical success conditions of these planning processes. Surprisingly, the extensive use of unilateral methods also showed to be an important success condition. The traditional role of the planner will have to be complemented with the expertise of network and methodology management. The authors conclude that rough set analysis can be a valuable addition to narrative, single-case analysis of collaborative urban transport planning processes.     

Commuters’ acceptance of and behavior reactions to license plate restriction policy: A case study of Tianjin,China

License plate restriction (LPR) policies are currently being implemented in major Chinese cities with the aim of mitigating traffic congestions. Meanwhile, much controversy regarding the effectiveness of the LPR policies is arising. To better understand the impact of the LPR policies, this paper studies commuters’ acceptance of and behavior reactions to the policies after their implementation. A theoretical model was proposed as the first step, followed by a questionnaire survey that was conducted in Tianjin, China, where an LPR policy has been in place since March 2014. Car owners frequently commuting within the restricted area were sampled as respondents, and a multi-variable regression method was employed to analyze the collected survey data. The results indicate that it is necessary to promote public’s acceptance of the LPR policy, because lower acceptance will lead to more negative reactions towards the policy, which may weaken its effectiveness. Main factors affecting the level of acceptance of the policy are also found, which may serve as a reference for transportation authorities seeking to increase commuters’ acceptance of the policy. These findings are beneficial to designing and implementing LPR policies.     

Limited priority merge at unsignalized intersections

The development of a new gap acceptance model based on limited priority for the major stream is discussed. Field observations were carried out to identify the mechanism of the merging process taking place at unsignalized intersections under congested conditions. It was found that the major stream headways were increased due to the merging vehicles, particularly at high flows. A limited priority system is proposed based on the assumption that the major stream vehicles would be slightly delayed to accommodate the minor stream vehicles. Equations for capacity in the limited priority system are presented assuming the major stream vehicles to have a bunched exponential headway distribution and the minor stream drivers to be both consistent and homogeneous. The gap acceptance model based on the limited priority was then applied to the performance of roundabouts. It was found that the limited priority merge can have a significant effect on the entry capacity at two-lane roundabouts. A near linear relationship between the entry capacity and the circulating stream flow at two-lane roundabouts was identified which was similar to the empirical results from the UK. ©     

Factors affecting temporal changes in mode choice model parameters

In travel demand forecasting models, parameters are often assumed to be stable over time. The stability of these parameters, however, has been questioned. This study investigates the factors affecting temporal changes in mode choice model parameters using a method proposed by the author that jointly utilises repeated cross-sectional data. In this method, the parameters are assumed to follow functional forms and the parameter changes are modelled endogenously. While the author’s previous studies assumed that all parameters are the same function of the same variable, this study assumes that different parameters are different functions of different variables, including time (year) and macro-economic variables. The paper describes a case study of a journey-to-work mode choice analysis for Nagoya, Japan, that examines 288 combinations of the functional forms and variables. The analysis found that the functions of time had serious over-fitting problems and that parameter changes are more closely related to economic factors.     

An analysis of soft transport policy measures implemented in Sweden to reduce private car use

Evaluations carried out in many countries show that soft policy measures in the form of personalized travel planning reduce private car use and increase travel by public transport. Sweden is a sparsely populated country that poorly supports public transport, a country with long distances, a cold climate, and a high concentration of private cars, which is why soft policy measures implemented in Sweden may be less cost-effective than has been found in other countries. Thirty-two programs using personalized travel planning were analysed with regard to stewardship, geographic area of application, choice of techniques of exerting an influence, and effects on car use and choice of alternative travel modes. None of the evaluations of the documented programs met the method requirements for such evaluations as regards design and effect measurement. Additionally, reporting was substandard as well as non-standard in the way that is desirable in order to enable comparative analyses. With reservations for these shortcomings, it is inferred that positive effects on a par with the results in other countries have been obtained in some of the implemented programs. It is however necessary to conduct evaluations which are of higher quality. The requirements which will then have to be applied are defined.     

Pedestrian gap acceptance for mid-block street crossing

Abstract

This paper investigates pedestrians' traffic gap acceptance for mid-block street crossing in urban areas. A field survey was carried out at an uncontrolled mid-block location in Athens, Greece. Pedestrians' decisions and traffic conditions were videotaped in terms of the size of traffic gaps rejected or accepted, waiting times and crossing attempts and vehicle speeds. A lognormal regression model was developed to examine pedestrian gap acceptance. It was found that gap acceptance was better explained by the distance from the incoming vehicle, rather than its speed. Other significant effects included illegal parking, presence of other pedestrians and incoming vehicles’ size. A binary logistic regression model was developed to examine the effect of traffic gaps and other parameters on pedestrians' decisions to cross the street or not. The results reveal that this decision is affected by the distance from the incoming vehicles and the waiting times of pedestrians.     

Consumer intentions for alternative fuelled and autonomous vehicles: A segmentation analysis across six countries

Rapid advances in the development of autonomous and alternative-fuel vehicles (AFVs) are likely to transform the future of mobility and could bring benefits such as improved road safety and lower emissions. Achieving these potential benefits requires widespread consumer support for these disruptive technologies. To date, research to explore consumer perceptions of transport innovations has tended to consider them in isolation (e.g., driverless cars, electric vehicles). The current paper examines the predictors of consumer interest in and willing to pay for both AFVs and autonomous vehicles through a choice experiment conducted in six diverse markets: Germany, India, Japan, Sweden, UK and US. Using Latent Class Discrete Choice Models, we observe significant heterogeneity both within and across the country samples. For example, while Japanese consumers are generally willing to pay for autonomous vehicles, in most European countries, consumers need to be compensated for automation. Within countries, though, we found some segments – typically, those with a university degree, and self-identifying as having a pro-environmental identity and as being innovators– are more in favour of automation. Significantly, we also found that support for autonomous vehicles is associated with support for AFVs, perhaps, due to common demographic or socio-psychological predictors of both types of innovative technology. These findings are valuable for policymakers and the automotive industry in identifying potential early adopters, as well as consumer segments or cultures less convinced to adopt these innovative transport technologies.     

Personalised feedback and eco-driving: An explorative study

Conventional road transport has negative impact on the environment. Stimulating eco-driving through feedback to the driver about his/her energy conservation performance has the potential to reduce CO₂ emissions and promote fuel cost savings. Not all drivers respond well to the same type of feedback. Research has shown that different drivers are attracted to different types of information and feedback. The goal of this paper is to explore which different driver segments with specific psychographic characteristics can be distinguished, how these characteristics can be used in the development of an ecodriving support system and whether tailoring eco-driving feedback technology to these different driver segments will lead to increased acceptance and thus effectiveness of the eco feedback technology. The driver segments are based on the value orientation theory and learning orientation theory. Different possibilities for feedback were tested in an exploratory study in a driving simulator. An explorative study was selected since the choice of the display (how and when the information is presented) may have a strong impact on the results. This makes testing of the selected driver segments very difficult. The results of the study nevertheless suggest that adapting the display to a driver segment showed an increase in acceptance in certain cases. The results showed small differences for ratings on acceptation, ease of use, favouritism and a lower general rating between matched (e.g., learning display with learning oriented drivers) and mismatched displays (e.g., learning display with performance oriented drivers). Using a display that gives historical feedback and incorporates learning elements suggested a non-verifiable increase in acceptance for learning oriented drivers. However historical feedback and learning elements may be less effective for performance oriented drivers, who may need comparative feedback and game elements to improve energy conserving driving behaviour.     

What drives people to accept automated vehicles? Findings from a field experiment

This field study aims at understanding the influence of direct experience of an automated vehicle (AV, Level 3) and explaining and predicting public acceptance of AVs through a psychological model. The model includes behavioral intention (BI) to use self-driving vehicles (SDVs, Level 5), willingness to re-ride (WTR) in our AV (Level 3), and their four potential determinants, namely perceived usefulness (PU), perceived ease of use (PEU), trust related to SDVs, and perceived safety (PS) while riding in our AV. The last two determinants are largely ignored, but we consider them critical in the context of AVs. Three-hundred students were invited as participants (passengers) to experience the AV. The trust, PU, PEU, and BI of the participants were recorded prior to their experiencing the AV; after this experience, all the constructs of the psychological model were recorded. The participants’ experience with the AV was found to increase their trust, PU and PEU (but not BI), the consistency between PU/PEU and BI, and the explanatory power of BI. The model explained 55% of the variance in BI and 40% in WTR. PU, trust, and PS were found to be steady and direct predictors of both the acceptance measures; PEU predicted BI only after the participants’ AV experience. Mediation analysis showed that trust also can indirectly affect AV acceptance through other determinants. Out-of-sample prediction confirmed the model’s predictive capability for AV acceptance. The theoretical contributions and practical implications of the findings are discussed.     

Forecasting automobile sales: the Peña-Box approach

As a response to growing concerns regarding the call for clean energy and its impact on future automobile sales, this study uses a classical factor model and the Peña-Box model to examine the contemporary and time-varying relationships of different brands/models of cars in Taiwan between 2003 and 2007. In this paper, we demonstrate the complementary characteristics of these two analytical and forecasting methods. The results confirm that these two models can derive equally important but different information from the same time series data. Furthermore, the models are a useful marketing tool for discovering the current preferences of car purchasers, as well as their preference changes over time.     

Speed behaviour of car drivers: A statistical analysis of acceptance of changes in speed policies in the Netherlands

Lowering the speed of car drivers will have positive impacts on environmental pollution and the number of road accidents. It is therefore a potentially interesting policy option for governments which want to reduce negative externalities of transport. In this paper, the acceptance of such policies is analysed by means of a survey questionnaire among car drivers and public transport users. First, an analysis is presented on the general speed behaviour, the behaviour on distinct road types, the acceptance of lower limits, and the acceptance and perception of electronic speed limiters. Next, a statistical analysis of subgroups is carried out. It is concluded that the speed of car drivers is, in general, not considered to be a main problematic issue by drivers and non-drivers; therefore, there is little scope for the acceptance of changes in speed policies. When speed policies are changed (lower limits), it seems to be most effective to emphasize safety aspects in order to increase the support of the public. However, psychological factors of speed behaviour may play an important role in this respect.