Potentials of using social media to infer the longitudinal travel behavior: A sequential model-based clustering method

This study explores the possibility of employing social media data to infer the longitudinal travel behavior. The geo-tagged social media data show some unique features including location-aggregated features, distance-separated features, and Gaussian distributed features. Compared to conventional household travel survey, social media data is less expensive, easier to obtain and the most importantly can monitor the individual’s longitudinal travel behavior features over a much longer observation period. This paper proposes a sequential model-based clustering method to group the high-resolution Twitter locations and extract the Twitter displacements. Further, this study details the unique features of displacements extracted from Twitter including the demographics of Twitter user, as well as the advantages and limitations. The results are even compared with those from traditional household travel survey, showing promises in using displacement distribution, length, duration and start time to infer individual’s travel behavior. On this basis, one can also see the potential of employing social media to infer longitudinal travel behavior, as well as a large quantity of short-distance Twitter displacements. The results will supplement the traditional travel survey and support travel behavior modeling in a metropolitan area.     

Dynamic diurnal social taxonomy of urban environments using data from a geocoded time use activity-travel diary and point-based business establishment inventory

In this paper, we explore the diurnal dynamics of joint activity participation in a small city in Pennsylvania, USA, using behavioral data and an inventory of business establishments. We account for the variation caused by the collective impact of social, temporal and spatial choices of individuals to produce predicted space–time visualizations of activity participation. The focus is on how social contexts of an activity impact the temporal and spatial decisions regarding the activity locations and how this impact varies depending on activity types. A comparison across activity types and social interaction types is made among spatial patterns during a day. The CentreSIM dataset, which is a household-based activity diary survey collected in Centre County (Pennsylvania, USA) in 2003, provides very detailed social interaction information enabling the analysis of social, spatial and temporal aspects of activity participation. In this paper we use this information to develop a spatio-temporal interpolation method and demonstration based on kriging. In this way, we extract the dynamic social taxonomy of places from the behavioral information in the dataset and suggest how urban and transportation models can be informed from the dynamics of places by observing “what is taking place” (activities being pursued in the context of this paper) combined with “what exists” (business establishments) or “what is available” (businesses that are open). The method here can also be used to improve the design of urban environments (e.g., filling gaps in desired activity locations), manage specific places (e.g., extending the opening and closing times of businesses), study transportation policies that are sensitive to time of day (e.g., pricing of parking to discourage crowding and traffic congestion), and modeling of spatio-temporal decisions of social activities in travel demand models (e.g., to guide the development of model specification and representation of the space in which behavioral models are applied).     

Forecasting current and next trip purpose with social media data and Google Places

Trip purpose is crucial to travel behavior modeling and travel demand estimation for transportation planning and investment decisions. However, the spatial-temporal complexity of human activities makes the prediction of trip purpose a challenging problem. This research, an extension of work by Ermagun et al. (2017) and Meng et al. (2017), addresses the problem of predicting both current and next trip purposes with both Google Places and social media data. First, this paper implements a new approach to match points of interest (POIs) from the Google Places API with historical Twitter data. Therefore, the popularity of each POI can be obtained. Additionally, a Bayesian neural network (BNN) is employed to model the trip dependence on each individual’s daily trip chain and infer the trip purpose. Compared with traditional models, it is found that Google Places and Twitter information can greatly improve the overall accuracy of prediction for certain activities, including “EatOut”, “Personal”, “Recreation” and “Shopping”, but not for “Education” and “Transportation”. In addition, trip duration is found to be an important factor in inferring activity/trip purposes. Further, to address the computational challenge in the BNN, an elastic net is implemented for feature selection before the classification task. Our research can lead to three types of possible applications: activity-based travel demand modeling, survey labeling assistance, and online recommendations.     

Modelling contact mode and frequency of interactions with social network members using the multiple discrete–continuous extreme value model

Communication patterns are an integral component of activity patterns and the travel induced by these activities. The present study aims to understand the determinants of the communication patterns (by the modes face-to-face, phone, e-mail and SMS) between people and their social network members. The aim is for this to eventually provide further insights into travel behaviour for social and leisure purposes. A social network perspective brings value to the study and modelling of activity patterns since leisure activities are influenced not only by traditional trip measures such as time and cost but also motivated extensively by the people involved in the activity. By using a multiple discrete-continuous extreme value model (Bhat, 2005), we can investigate the means of communication chosen to interact with a given social network member (multiple discrete choices) and the frequency of interaction by each mode (treated as continuous) at the same time. The model also allows us to investigate satiation effects for different modes of communication. Our findings show that in spite of people having increasingly geographically widespread networks and more diverse communication technologies, a strong underlying preference for face-to-face contact remains. In contrast with some of the existing work, we show that travel-related variables at the ego level are less important than specific social determinants which can be considered while making use of social network data.     

Social networks and joint/solo activity–travel behavior

The social dimension of activity–travel behavior has recently received much research attention. This paper aims to make a contribution to this growing literature by investigating individuals’ engagements in joint activities and activity companion choices. Using activity–travel diary data collected in Hong Kong in 2010, this study examines the impact of social network attributes on the decisions between solo and joint activities, and for joint activities, the choices of companions. Chi-square difference tests are used to assess the importance of social network variables in explaining joint activity behavior. We find that the inclusion of social network attributes significantly improves the goodness-of-fit of the model with only socioeconomic variables. Specifically, individuals receiving emotional support and social companionship from family members/relatives are found to more likely undertake joint activities with their family members/relatives; the size of personal social networks is found to be a significant determinant of companion choices for joint activities; and activity companions are found to be significant determinants of travel companions. The findings of this study improve the understanding about activity–travel, especially joint activity–travel decisions.     

Social influences on household location, mobility and activity choice in integrated micro-simulation models

Agent-based approaches to simulating long-term location and mobility decisions and short-term activity and travel decisions of households and individuals are receiving increasing attention in land-use and transportation interaction (LUTI) models to predict land-use changes and travel behaviour in mutual interaction. Social interactions between households and between individuals potentially have an influence on a wide range of the long-term and short-term choices involved in these systems. In this paper we identify the areas in which social interactions play a role and address the question how these influences can be modelled in the context of agent-based LUTI models. We distinguish impacts on activity participation (joint activity participation, support-and-help activities) and impacts on decision making (information exchange, social adaptation of preferences and aspirations) as the two main areas of social influence. A prototype of a LUTI model is proposed that accounts for impacts of the social network on longer-term mobility decision making through information exchange and social adaptation of preferences and aspirations. The model is demonstrated in a numerical simulation.     

Exploring the propensity to perform social activities: a social network approach

Conceptual and empirical models of the propensity to perform social activity–travel behavior are described, which incorporate the influence of individuals’ social context, namely their social networks. More explicitly, the conceptual model develops the concepts of egocentric social networks, social activities, and social episodes, and defines the three sets of aspects that influence the propensity to perform social activities: individuals’ personal attributes, social network composition, and information and communication technology interaction with social network members. Using the structural equation modeling (SEM) technique and data recently collected in Toronto, the empirical model tests the effect of these three aspects on the propensity to perform social activities. Results suggest that the social networks framework provides useful insights into the role of physical space, social activity types, communication and information technology use, and the importance of “with whom” the activity was performed with. Overall, explicitly incorporating social networks into the activity–travel behavior modeling framework provides a promising framework to understand social activities and key aspects of the underlying behavioral process. Juan Antonio Carrasco a PhD candidate in Civil Engineering at the University of Toronto, holds a MSc degree in Transportation Engineering from the Pontificia Universidad Católica de Chile. His doctoral research explores the relationships between social networks, activity–travel behavior, and ICTs. His research interests also include microsimulation, land use-transportation, and econometric modeling. Eric J. Miller is Bahen-Tanenbaum Professor of Civil Engineering at the University of Toronto where he is also Director of the Joint Program in Transportation. His research interests include integrated land-use/transportation modeling, activity-based travel modeling, microsimulation and sustainable transportation planning.     

Joint leisure travel optimization with user-generated data via perceived utility maximization

The lack of personalized solutions for managing the demand of joint leisure trips in cities in real time hinders the optimization of transportation system operations. Joint leisure activities can account for up to 60% of trips in cities and unlike fixed trips (i.e., trips to work where the arrival time and the trip destination are predefined), leisure activities offer more optimization flexibility since the activity destination and the arrival times of individuals can vary.To address this problem, a perceived utility model derived from non-traditional data such as smartphones/social media for representing users’ willingness to travel a certain distance for participating in leisure activities at different times of day is presented. Then, a stochastic annealing search method for addressing the exponential complexity optimization problem is introduced. The stochastic annealing method suggests the preferred location of a joint leisure activity and the arrival times of individuals based on the users’ preferences derived from the perceived utility model. Test-case implementations of the approach used 14-month social media data from London and showcased an increase of up to 3 times at individuals’ satisfaction while the computational complexity is reduced to almost linear time serving the real-time implementation requirements.     

Gender differences in activity participation,time-of-day and duration choices: new evidence from Calgary

To date only limited research has quantified differences between female and male activity patterns, and analyses at an individual activity level are scarce. Past research has focused on investigating gender differences in mobility levels based on observed travel patterns, especially those related to commuting. This article reports new evidence based on analyses of a household activity survey data-set collected from a Canadian city – Calgary – in 2001. Results show that contemporary females and males have a very similar activity participation pattern. On the other hand, analyses applied to activity starting times support the view that there are minor gender differences in time-of-day choices. In addition, duration and survival analyses through log-rank and Wilcoxon tests show that women and men tend to spend more or less time on some of the 10 weekend/weekday activities, and thus indicate that they share different domestic and societal responsibilities: males tend to spend longer time for out-of-home activities, such as work, school, social, and out-of-town; whereas females contribute more to domestic work, including shopping, eating, and religious activity. In general, this article contributes new evidence to gender differences in activity participation, time-of-day, and duration choices at the individual activity level. Such differences may influence travelers’ time, mode, and location choices and thus have important implications for the complexity of an activity-based modeling framework. These implications are discussed along with recommendations for incorporating gender differences in an activity-based modeling framework.     

An integrated analysis of workers’ physically active activity and active travel choice behavior

Using Texas add-on sample data from the 2009 National Household Travel Survey, this study examines adult workers’ daily active choice decisions in the context of physical activity and attendant health benefits. The study looked at workers’ two choice behaviors: active activity and active travel. The first choice behavior, active activity, is developed as an ordered-response model based on the number of physically active recreational activities pursued during the workday. The second choice behavior, active travel, is developed as a binary-response model that examines workers’ active travel choices—whether or not the worker used any active mode of travel during the same workday. The study improves the understanding and knowledge of observed factors influencing workers’ physically active activity-travel behavior. The study also provides several observations regarding the role (and constraints) of employment in individuals’ active choices. Using a flexible copula modeling methodology, we explore the true correlation (or dependence) between the two behavior choices that could occur due to the presence of unobserved factors, suggesting a simultaneously low or simultaneously high propensity for being physically active across workers. The study findings suggest that transportation and public health policy makers can mutually benefit from encouraging workers to be physically active (from an activity and/or travel perspective). Overall, the study draws attention to the integrated nature of the public health and transportation fields, thereby providing a distinct view of active/inactive choice behavior. To our knowledge, this is the first study exploring a rich variety of components for workers’ active activity-travel behavior through a robust copula approach.     

Collecting a multi-dimensional three-weeks household time-use and activity diary in the Bandung Metropolitan Area,Indonesia

This paper describes a comprehensive panel data collection and analysis at household level, including detailed travel behaviour variables and comprehensive in-home and out-of-home activities, individual cognitive habits and affective behaviours, the rate of physical activity, as well as health related quality of life (QoL) information in the Bandung Metropolitan Area (BMA) of Indonesia. To our knowledge, this is the first attempt to collect an individual’s activity diary over an extended period as it captures the multi-tasking activities and multidisciplinary factors that underlie individual activity-travel patterns in a developing country. Preliminary analyses of the collected data indicate that different beliefs, anticipated emotions, support and attachment to motorised modes significantly correlate with different groups of occupation, gender, age, activity participation, multi-tasking activities, and physical health, but not with different social and mental health. This finding highlights the reason why implementing car reduction policies in Indonesia, without breaking or changing the individual’s habits and influencing his/her attitudes have not been fruitful. The results also show that endorsing more physical activities may result in a significant reduction in the individual’s motorised mode use, whilst individuals who demonstrate a tendency to use their spare time on social activities tend to have better social health conditions. Furthermore, undertaking multi-tasking out-of-home discretionary activities positively correlates with better physical health. All these highlight the importance of properly understanding and analysing the complex mechanisms that underlie these fundamental factors that shape individual daily activity-travel patterns in developing countries. This type of multidisciplinary approach is needed to design better transport policies that will not only promote better transport conditions, but also a healthier society with a better quality of life.     

Exploring the role of social capital influence variables on travel behaviour

This paper explores the potential role of individual trip characteristics and social capital network variables in the choice of transport mode. A sample of around 100 individuals living or working in one suburb of Madrid (i.e. Las Rosas district of Madrid) participated in a smartphone short panel survey, entering travel data for an entire working week. A Mixed Logit model was estimated with this data to analyze shifts to metro as a consequence of the opening of two new stations in the area. Apart from classical explanatory variables, such as travel time and cost, gender, license and car ownership, the model incorporated two “social capital network” variables: participation in voluntary activities and receiving help for various tasks (i.e. child care, housekeeping, etc.). Both variables improved the capacity of the model to explain transport mode shifts. Further, our results confirm that the shift towards metro was higher in the case of people “helped” and lower for those participating in some voluntary activities.     

Perceptions of new electronic media for business communication

A model of communications media choice in business organizations is formulated based upon the results of exploratory interviews and the consumer choice literature. Choice is modelled as a function of organizational characteristics, individual characteristics, communication activity characteristics, communication initiator-recipient relationships and perceptions and feelings about available media. Hypotheses concerning media perceptions are developed from the exploratory interviews and tested using survey results from two firms in the Chicago region. The methodology developed in this research provides a useful approach to exploring preferences for and choices of communication media. As a paradigm for future research, it can be used to extend our understanding of communications media usage.     

Investigating heterogeneity in social influence by social distance in car-sharing decisions under uncertainty: A regret-minimizing hybrid choice model framework based on sequential stated adaptation experiments

The present study is designed to investigate social influence in car-sharing decisions under uncertainty. Social influence indicates that individuals’ decisions are influenced by the choices made by members of their social networks. An individual may experience different degrees of influence depending on social distance, i.e. the strength of the social relationship between individuals. Such heterogeneity in social influence has been largely ignored in the previous travel behavior research. The data used in this study stems from an egocentric social network survey, which measures the strength of the social relationships of each respondent. In addition, a sequential stated adaptation experiment was developed to capture more explicitly the effect of social network choices on the individual decision-making process. Social distance is regarded as a random latent variable. The estimated social distance and social network choices are incorporated into a social influence variable, which is treated as an explanatory variable in the car-sharing decision model. To simultaneously estimate latent social distance and the effects of social influence on the car-sharing decision, we expand the hybrid choice framework to incorporate the latent social distance model into discrete choice analysis. The estimation results show substantial social influence in car-sharing decisions. The magnitude of social influence varies according to the type of relationship, similarity of socio-demographics and the number of social interactions.     

Predicting the adoption of connected autonomous vehicles: A new approach based on the theory of diffusion of innovations

On the grounds that individuals heavily rely on the information that they receive from their peers when evaluating adoption of a radical innovation, this paper proposes a new approach to forecast long-term adoption of connected autonomous vehicles (CAVs). The concept of resistance is employed to explain why individuals typically tend to defer the adoption of an innovation. We assume that there exists a social network among individuals through which they communicate based on certain frequencies. In addition, individuals can be subject to media advertisement based on certain frequencies. An individual’s perceptions are dynamic and change over time as the individual is exposed to advertisement and communicates with satisfied and dissatisfied adopters. We also explicitly allow willingness-to-pay (WTP) to change as a result of peer-to-peer communication. An individual decides to adopt when (i) there is a need for a new vehicles; (ii) his/her WTP is greater than CAV price; and (iii) his/her overall impression about CAVs reaches a cutoff value. Applicability of the proposed approach is shown using a survey of employees of the University of Memphis. Our results show that the automobile fleet will be near homogenous in about 2050 only if CAV prices decrease at an annual rate of 15% or 20%. We find that a 6-month pre-introduction marketing campaign may have no significant impact on adoption trend. Marketing is shown to ignite CAV diffusion but its effect is capped. CAV market share will be close to 100% only if all adopters are satisfied with their purchases; therefore, the probability that an individual becomes a satisfied adopter plays an important role in the trend of adoption. The effect of the latter probability is more pronounced as time goes by and is also more prominent when CAV price reduces at greater rates. Some caveats may be inserted when considering the study results as the findings are subject to sample bias and data limitations.     

Exploring the capacity of social media data for modelling travel behaviour: Opportunities and challenges

In the past few years, the social science literature has shown significance attention to extracting information from social media to track and analyse human movements. In this paper the transportation aspect of social media is investigated and reviewed. A detailed discussion is provided about how social media data from different sources can be used to indirectly and with minimal cost extract travel attributes such as trip purpose, mode of transport, activity duration and destination choice, as well as land use variables such as home, job and school location and socio-demographic attributes including gender, age and income. The evolution of the field of transport and travel behaviour around applications of social media over the last few years is studied. Further, this paper presents results of a qualitative survey from travel demand modelling experts around the world on applicability of social media data for modelling daily travel behaviour. The result of the survey reveals positive view of the experts about usefulness of such data sources.     

Social Media Use during Unplanned Transit Network Disruptions: A Review of Literature

Abstract

This paper explores social media's role in managing unplanned transit networks disruptions. Although literature exists more broadly on the use of social media in transit, this paper presents the first literature review in this setting. When disruptions occur, commuters require reliable, up-to-date information. Its provision reduces anxiety and allows informed choices. Social media is beneficial given it provides real-time information but it can only supplement (not replace) conventional approaches. Information reliability was critical. Research in the field of disaster management illustrates the importance of publicly contributed information. Known as “crowdsourcing”, it is part of the emerging field of crisis informatics which for the first time was linked to unplanned transit disruption management. The results highlight that social media's real-time nature can reduce disrupted travel demand; however, its utilisation can be resource-intensive. A framework presented illustrates how social media utilisation varies according to the operational characteristics of a disrupted network. Social media use as an information delivery tool is still in its infancy and an unwillingness to embrace it is an impediment to sustained growth. Crowdsourcing is one approach that could resolve the issue of transit agency resourcing whilst satisfying the increased demand and expectation for real-time information.     

Identifying tourists and analyzing spatial patterns of their destinations from location-based social media data

Reliable travel behavior data is a prerequisite for transportation planning process. In large tourism dependent cities, tourists are the most dynamic population group whose size and travel choices remain unknown to planners. Traditional travel surveys generally observe resident travel behavior and rarely target tourists. Ubiquitous uses of social media platforms in smartphones have created a tremendous opportunity to gather digital traces of tourists at a large scale. In this paper, we present a framework on how to use location-based data from social media to gather and analyze travel behavior of tourists. We have collected data of about 67,000 users from Twitter using its search interface for Florida. We first propose several filtering steps to create a reliable sample from the collected Twitter data. An ensemble classification technique is proposed to classify tourists and residents from user coordinates. The accuracy of the proposed classifier has been compared against the state-of-the-art classification methods. Finally, different clustering methods have been used to find the spatial patterns of destination choices of tourists. Promising results have been found from the output clusters as they reveal most popular tourist spots as well as some of the emerging tourist attractions in Florida. Performance of the proposed clustering techniques has been assessed using internal clustering validation indices. We have analyzed temporal patterns of tourist and resident activities to validate the classification of the users in two separate groups of tourists and residents. Proposed filtering, identification, and clustering techniques will be significantly useful for building individual-level tourist travel demand models from social media data.     

Travel analytics: Understanding how destination choice and business clusters are connected based on social media data

Understanding how destination choice and business clusters are connected is of great importance for designing sustainable cities, fostering flourishing business clusters, and building livable communities. As sharing locations and activities on social media platforms becomes increasingly popular, such data can reveal destination choice and activity space which can shed light on human-environment relationships. To this end, this research models the relationship between characteristics of business clusters and check-in activities from Los Angeles County, California. Business clusters are analyzed via two lenses: the supply side (employment data by industry) and the demand side (on-line check-in data). Spatial and statistical analyses are performed to understand how land use and transportation network features affect the popularity of the identified clusters and their relationships. Our results suggest that a cluster with more employment opportunities and more types of employment is associated with more check-ins. A business cluster that has access to parks or recreational services is also more popular. A business cluster with a longer road network and better connectivity of roads is associated with more check-ins. The visualization of the common visitors between clusters reveals that there are a few clusters with outstanding strong ties, while most have modest ties with each other. Our findings have implications on the influence of urban design on the popularity of business clusters.     

An empirical investigation into the time-use and activity patterns of dual-earner couples with and without young children

This paper examines the time-use patterns of adults in dual-earner households with and without children as a function of several individual and household socio-demographics and employment characteristics. A disaggregate activity purpose classification including both in-home and out-of-home activity pursuits is used because of the travel demand relevance of out-of-home pursuits, as well as to examine both mobility-related and general time-use related social exclusion and time poverty issues. The study uses the Nested Multiple Discrete Continuous Extreme Value (MDCNEV) model, which recognizes that time-decisions entail the choice of participating in one or more activity purposes along with the amount of time to invest in each chosen activity purpose, and allows generic correlation structures to account for common unobserved factors that might impact the choice of multiple alternatives. The 2010 American Time Use Survey (ATUS) data is used for the empirical analysis. A major finding of the study is that the presence of a child in dual-earner households not only leads to a reduction in in-home non-work activity participation (excluding child care activities) but also a substantially larger decrease in out-of-home non-work activity participation (excluding child care and shopping activities), suggesting a higher level of mobility-related social exclusion relative to overall time-use social exclusion. To summarize, the results in the paper underscore the importance of considering household structure in activity-based travel demand models, as well as re-designing work policies in the United States to facilitate a reduction in work-family conflict in dual-earner families.