Managing passenger behavioral intention: an integrated framework for service quality,satisfaction, perceived value,and switching barriers

This paper seeks to improve our understanding of passengers’ behavioral intention by proposing an integrated framework from the attitudinal perspective. According to the literature in marketing research, we establish a causal relationship model that considers “service quality-satisfaction-behavioral intentions” paradigm, perceived value theory, and switching barrier theory. Exploring passengers’ behavioral intention from satisfaction and perceived value help to understand how passengers are attracted by the company, while switching barriers assist in realizing how passengers are “locked” into a relationship with the current company. Furthermore, in order to capture the nature of service quality, we adopt a hierarchical factor structure which serves service quality as the higher-order factor. In this study, coach industry is selected as our research subject. The empirical results, as hypothesized, show that all causal relationships are statistically significant, and perceived value us the most important predictor of satisfaction and passengers’ behavioral intention. In conclusion, the managerial implications and suggestions for future research are discussed.     

The cost saving potential of carsharing in a US context

Carsharing is a vehicle sharing service for those with occasional need of private transportation. Transportation planners are beginning to see great potential for carsharing in helping to create a more diversified and sustainable transport system. While it has grown quickly in the US in recent years, it is still far from the level where it can deliver significant aggregate benefits. A key element to the potential growth of carsharing is its ability to provide cost savings to those who adopt it in favor of vehicle ownership. This research seeks to quantify these potential cost savings. The costs of carsharing and vehicle ownership are compared based on actual vehicle usage patterns from a large survey of San Francisco Bay Area residents. The results of this analysis show that a significant minority of Bay Area households own a vehicle with a usage pattern that carsharing could accommodate at a lower cost. Further research is required to indentify how these cost savings translate to the adoption of carsharing.     

An analysis of the determinants of children’s weekend physical activity participation

This paper examines the out-of-home, weekend, time-use patterns of children aged 5–17 years, with a specific emphasis on their physical activity participation. The impact of several types of factors, including individual and household demographics, neighborhood demographics, built environment characteristics, and activity day variables, on physical activity participation is analyzed using a joint nested multiple discrete–continuous extreme value-binary choice model. The sample for analysis is drawn from the 2000 San Francisco Bay Area Travel Survey. The model developed in the paper can be used to assess the impacts of changing demographics and built environment characteristics on children’s physical activity levels.     

Assessing asymmetric response effect of behavioral intention to service quality in an integrated psychological decision-making process model of intercity bus passengers: a case of Taiwan

This study introduces the concept of loss aversion to consumer behavioral intention at the personal psychological level to develop an integrative structural equation model for analyzing traveler psychological decision making. In this model, the relationship between behavioral intention and service quality is a non-smooth function based on the theory of loss aversion. The expectation service quality in the SERVQUAL model proposed by Parasuraman, Zeithaml, and Berry (PZB) serves as a reference point. This model can be applied to analyze the effect of non-smooth response of behavioral intention to service quality in a traveler psychological decision-making process model. Intercity travel among cities in Taiwan is used as an empirical example. Data were gathered in cities in Taiwan via a questionnaire survey, and the model was tested using path analysis performed by LISREL. The empirical result shows that all causal relationships are statistically significant. Service quality loss influences repurchase intention more than does Service quality gain. Finally, this study concludes by discussing managerial implications and suggesting directions for future research.

Urban form,travel time,and cost relationships with tour complexity and mode choice

The primary purpose of this study was to investigate how relative associations between travel time, costs, and land use patterns where people live and work impact modal choice and trip chaining patterns in the Central Puget Sound (Seattle) region. By using a tour-based modeling framework and highly detailed land use and travel data, this study attempts to add detail on the specific land use changes necessary to address different types of travel, and to develop a comparative framework by which the relative impact of travel time and urban form changes can be assessed. A discrete choice modeling framework adjusted for demographic factors and assessed the relative effect of travel time, costs, and urban form on mode choice and trip chaining characteristics for the three tour types. The tour based modeling approach increased the ability to understand the relative contribution of urban form, time, and costs in explaining mode choice and tour complexity for home and work related travel. Urban form at residential and employment locations, and travel time and cost were significant predictors of travel choice. Travel time was the strongest predictor of mode choice while urban form the strongest predictor of the number of stops within a tour. Results show that reductions in highway travel time are associated with less transit use and walking. Land use patterns where respondents work predicted mode choice for mid day and journey to work travel.

The impact of high-speed technology on railway demand

This paper estimates a passenger railway demand function to analyse effects arising from the introduction and use of high-speed technologies. The paper reports estimates of demand elasticities with respect to price, income, quality of service and a range of exogenous characteristics. The results show that travel time savings from conventional high-speed technology have a larger impact on passenger demand than tilting train technology. The introduction of conventional high-speed technology is associated with an 8% increase in passenger railway demand. Increasing the use of either type of high-speed technology appears to induce small positive effects on demand beyond those obtained from usual traffic density increases on non-high-speed existing technology.

Modeling children’s school travel mode and parental escort decisions

Understanding of the activity-travel patterns of children is becoming increasingly important to various policy makers. Further, there is also a growing recognition that intra-household interactions need to be explicitly accommodated in travel models for realistic forecasts and policy evaluation. In the light of these issues, this paper contributes towards an overall understanding of the school-travel behavior of children and the related interdependencies among the travel patterns of parents and children. An econometric model is formulated to simultaneously determine the choice of mode and the escorting person for children’s travel to and from school. The 2000 San Francisco Bay Area Travel Survey (BATS) data are used in the model estimation process. Empirical results indicate that the characteristics of child like age, gender, and ethnicity, and employment and work flexibility characteristics of the parents have strong impacts on the mode choice decisions. In addition, the impacts of some of these attributes on the choice of mode to school are different from the corresponding impacts on the choice of mode from school. The distance between home and school is found to strongly and negatively impact the choice of walking to and from school, with the impact being stronger for walking to school. Several land-use and built-environment variables were explored, but were found not to be statistically significant predictors.

A methodological approach for developing and assessing business models for flexible transport systems

Flexible transport services include a wide range of demand responsive transport systems that provide non-conventional passenger and freight transportation services. Several alternative business models varying according to the local market conditions, the socio-economic, legal, and institutional framework may be developed for the provision of Flexible Transport Systems (FTS). The objective of this paper is twofold: first to present an integrated methodological framework for developing and assessing alternative FTS business models and second to demonstrate its applicability to a case study regarding the prioritization of alternative FTS business models for the provision of flexible passenger transport services in Helsinki.

Methodology for the qualitative evaluation of pedestrian crossings at road junctions with traffic lights

The aim of this work is to test the application of a method for making a qualitative evaluation of pedestrian crossings, based on the methodology of Khisty (Transportation Research Record 1438:45–50, 1994). The study identifies the Performance Measures (Comfort, Safety, System Continuity), with their respective attributes (waiting time, space available while waiting to cross, number of pedestrians, one-way or two-way street, state of the road surface, road width, vehicle speed, visibility, lighting conditions, guardrails, absence of obstacles in vicinity, state of sidewalks, lowered kerb, pedestrian signals, central island), which may be utilized in the evaluation. The first step was to ascertain the relative importance, from the point of view of the pedestrian, of the Performance Measures employed. Then the level-of-service (LOS), as perceived by the users, was determined for each of the pedestrian crossings in the survey, on the basis of the users’ level of satisfaction with each attribute. Khisty’s methodology makes it possible to relate the overall level of satisfaction with a qualitative LOS for the pedestrian facility under analysis. The chosen methodology was adapted to the Brazilian context, in a case study carried out in the city of São Paulo (Brazil), in collaboration with the local Traffic Engineering Corporation (Companhia de Engenharia de Tráfego, CET-SP). To this end, four pedestrian crossings at road junctions with traffic lights were analysed. The qualitative LOS obtained were compared to the quantitative LOS, calculated according to the Highway Capacity Manual (TRB 2000).