Methodological challenges in modelling the choice of mode for a new travel alternative using binary stated choice data – The case of high speed rail in Norway

Binary stated choices between traveller’s current travel mode and a not-yet-existing mode might be used to build a forecasting model with all (current and future) travel alternatives. One challenge with this approach is the identification of the most appropriate inter-alternative error structure of the forecasting model.By critically assessing the practise of translating estimated group scale parameters into nest parameters, we illustrate the inherent limitations of such binary choice data. To overcome some of the problems, we use information from both stated and revealed choice data and propose a model with a cross-nested logit specification, which is estimated on the pooled data set.     

Investigating the joint choice behavior of intercity transport mode and high‐speed rail cabin with a strategy map

This paper investigates the joint choice behavior of intercity transport modes and high‐speed rail cabin class within a two‐dimensional choice structure. Although numerous studies have been conducted on the mode choice behavior, little is known about the influence of cabin class on their intercity traveling choice. Hence, this study is conducted with a revealed preference survey to investigate the intercity traveling behavior for the western corridor of Taiwan. The results of nested logit model reveal that a cabin strategy has a more significant influence on cabin choice than on mode choice. Furthermore, this study proposes a new strategy map concept to assist transport operators in defining and implementing their pricing strategies. The results suggest that to capture a higher market share, high‐speed rail operators should choose an active price reduction strategy, while bus and rail operators are advised to implement a passive price increase strategy to raise unit revenue. Copyright © 2014 John Wiley & Sons, Ltd.     

高速客运专线客流分担率模型及其应用研究

目前,我国客运专线已在积极修建,2008年后,高速客运专线网将逐步形成,高速客运专线的建成将大幅度提高铁路的竞争能力。本文研究客运专线的建成对通道上其他运输方式的影响,即各种方式分担率的变化。Logit模型是预测运输通道上各种运输方式客流分担率的一种比较成熟的方法,它在交通运输领域有着广泛的应用。基于此,首先研究高速客运专线客流分担率模型(Logit模型),选择经济性、快速性、方便性、舒适度、安全性为5个衡量指标,并建立其广义费用函数,利用相关研究结果和极大似然估计法,确定模型参数,最后以北京~太原间各种运输方式的竞争为例来研究该模型的应用。结果显示建成后的北京~太原间高速客运专线将吸引大量客流,使铁路客流分担率增加10%。     

Nature of influence of out‐of‐vehicle time‐related attributes on transit attractiveness: a random parameters logit model analysis

This paper describes the nature of the impacts of walking distances and waiting time on transit use. The relative trade‐offs of walking and transfer components with other transit service attributes are also discussed. A total of 449 completed stated‐preference interviews were collected; with six observations from each respondent, the total number of observations was 2694. This data set was used to estimate the coefficients in different utility functions using a random parameters logit model. The results demonstrated that walking distances to and from transit stops have important and significant nonlinear negative influences on the attractiveness of transit. Transfer waiting time was also shown to have a significant nonlinear negative impact on transit attractiveness. The random parameters logit model had a better model fit than the standard logit model. Some of the findings obtained here are novel, while others are consistent with previous works. These findings have implications for both theory and practice. Copyright © 2014 John Wiley & Sons, Ltd.     

Effective environmental marketing of green cars: A nested-logit approach

Using market data, we assess the effectiveness of an eco-marketing campaign on purchases of ‘green’ vehicles. The eco-marketing was designed as a quasi-experiment, having one region exposed to the marketing while the other region was the control. A two-level nested-logit model consistent with utility maximization reveals the campaign had short-term positive effects on green-car sales. Results also indicate green-car buyers come from highly educated communities. Age has a positive but non-linear effect on green car sales.     

Confidence intervals of willingness-to-pay for random coefficient logit models

Random coefficient logit (RCL) models containing random parameters are increasingly used for modelling travel choices. Willingness-to-pay (WTP) measures, such as the value of travel time savings (VTTS) are, in the case of RCL models estimated in preference space, ratios of random parameters. In this paper we apply the Delta method to compute the confidence intervals of such WTP measures, taking into account the variance–covariance matrix of the estimates of the distributional parameters. The same Delta method can be applied when the model is estimated in WTP space. Compared to simulation methods such as proposed by Krinsky and Robb, the Delta method is able to avoid most of the simulations by deriving partly analytical expressions for the standard errors. Examples of such computations are shown for different combinations of random distributions.     

Variation in the value of travel time savings and its impact on the benefits of managed lanes

This paper examines the variation in the value of travel time savings (VTTS) for travelers with a managed lane (ML) option when taking an ordinary trip versus a trip that is unusual in some way. VTTS estimates vary substantially depending on the urgency of the trip made. At the low end, the mean VTTS for a traveler who wants to make extra stops and still arrive on time is approximately 10% higher than that for an ordinary trip. At the high end, a traveler running late for an appointment shows a mean VTTS that is approximately 300% higher than that for an ordinary trip. These estimates vary widely over the population of travelers. In light of these variations, the value of an uncongested travel alternative (such as MLs) is examined and found to be greatly undervalued if using typical VTTS estimates.     

Specification issues in a generalised random parameters attribute nonattendance model

An extensive literature has recognised that when travel choices are made, only a subset of the attributes of the choice alternatives may be considered or attended to by each decision maker. Numerous econometric approaches have been employed to identify attribute nonattendance (ANA), with the most prevalent in the literature being an adaptation of the latent class model. However, the two latent class structures so far employed either incur a potentially very high parametric cost, or rely on an assumption that nonattendance is independent across all attributes. We present a generalised model that allows for an arbitrary degree of correlation of nonattendance across attributes. In the presented stated choice study investigating short haul flights, this generalised model outperforms the existing approaches. Like two recent papers, the model handles both ANA and preference heterogeneity by combining continuously distributed random parameters with latent classes. However, we present recommendations regarding a number of identification issues stemming from the combination of these two forms of random parameters not covered in those papers. Further, covariates can be introduced into our generalised model to allow insights to be gained into ANA behaviour. We investigate stated ANA as a covariate, and find inferred ANA rates to be more aligned with stated ANA responses than alternative methods.     

High‐speed rail cost recovery time based on an integer optimization model

With increasing gasoline prices, electric high‐speed rail (HSR) systems represent one means to mitigate overexposure to volatile prices. However, additional research is needed related to funding this infrastructure. In this paper, we develop a new integer optimization model to address this problem and use a hypothetical case study to demonstrate the approach. The objective of the approach is to minimize the time period in which the cost of HSR construction and operation can be recovered. This is an iterative process based on an integer optimization model, whose objective function is to determine the optimum recovery time (ORT), by setting the HSR ticket price and frequency. Embedded in the optimization model is a multinomial logit model for calculating the demand for HSR as a function of these decision variables, thus capturing the effects of level of service on market share. In particular, the optimization model accounts for the role of different types of subsidies toward HSR construction (one‐time subsidies at construction, annual subsidies, and subsidies depending on frequency). This method can also help determine whether an HSR system should be built or how much subsidy should be provided given a fixed expected cost recovery time. By integrating the logit model into the objective function evaluation, the effects of ticket price and service frequency on service demand can be directly captured. Copyright © 2014 John Wiley & Sons, Ltd.