Marketing management at the world's major ports

Recent technological developments in maritime transport, particularly in container shipping and larger vessels, are having major repercussions at ports the world over. The latest wave of innovations has increased the level of competition in maritime transport, in particular in port activities. Shippers have many more alternatives available, something that tends to increase the hinterland of each port, precisely by reducing captive hinterlands. Ports are now generally moving towards formulas in which private initiative has a bigger role to play. Increases in competition combined with growth in private initiatives highlight the usefulness of marketing tools in two ways. Externally, because they help to achieve throughputs from remote points of origin and destination, and internally, by aiding the proper coordination of business and organizational activity at a commercial port. The present paper is a transversal study of the current situation of marketing and quality tools at major ports, including the opinions of a range of port commercial and marketing managers. We have also tried to describe the differentiated groups to be found at ports, as a useful methodology for identifying the nearest competition or ports with similar characteristics.     

Private funding and management for public interchanges in Madrid

Interchanges are key elements for improving seamless mobility in metropolitan areas where multi-stages trips are increasing. Interchange facilities make transfers short, easy and comfortable, and therefore Public Transport (PT) trips became more attractive and competitive. However, good quality interchanges are rather expensive, especially with regard to construction and operation. The solution launched in Madrid was a public-private scheme where all stakeholders involved play a key role. The first experience was Avenida America Interchange in the border of Madrid CBD, which opened in 2000. The construction was carried out through a Build and Operate and Transfer (BOT) tender. Three public bodies were involved: Municipality, Regional Government and Public Transport Authority. The concessionaire was a company constituted by a transport operator, several construction companies and a national bank. The revenues came from a fee which pays every bus using the facility, some shops, two parking lots, and other business. This positive experience has been extended to the construction of four new interchanges that were inaugurated in the years 2007 and 2008.     

Marketing management at the world's major ports

Recent technological developments in maritime transport, particularly in container shipping and larger vessels, are having major repercussions at ports the world over. The latest wave of innovations has increased the level of competition in maritime transport, in particular in port activities. Shippers have many more alternatives available, something that tends to increase the hinterland of each port, precisely by reducing captive hinterlands. Ports are now generally moving towards formulas in which private initiative has a bigger role to play. Increases in competition combined with growth in private initiatives highlight the usefulness of marketing tools in two ways. Externally, because they help to achieve throughputs from remote points of origin and destination, and internally, by aiding the proper coordination of business and organizational activity at a commercial port. The present paper is a transversal study of the current situation of marketing and quality tools at major ports, including the opinions of a range of port commercial and marketing managers. We have also tried to describe the differentiated groups to be found at ports, as a useful methodology for identifying the nearest competition or ports with similar characteristics.     

Yardsticks on the road: Regulatory contracts and cost efficiency in the Norwegian bus industry

In this paper a cost frontier model is estimated for an eleven-year panel of Norwegian bus companies (1136 company-year observations) using the methodology proposed by Battese and Coelli (1995). The main objective of the paper is to investigate to what extent different type of regulatory contracts affect company performance. The panel model proposed by Battese and Coelli (1995) allow for year/company specific efficiency measures to be estimated. Thus, unobservable network or other time invariant characteristic of the operating environment can be controlled for by analyzing the dynamics of measured productivity across time for firms regulated under different types of contracts, rather than relying solely on variations across companies during one time period. Therefore, the paper offers methodological and data advantages over previous work on this subject. The main and robust result of the paper is that the adoption of a more high-powered scheme based on a yardstick type of regulation significantly reduces operating costs. The results contained in this paper thus confirms theoretical predictions regarding the incentive properties of high powered incentive schemes and in particular the dynamic benefits of yardstick competition.     

The Increasing Role of Latent Variables in Modelling Bicycle Mode Choice

The growing interest in promoting non-motorised active transport has led to an increase in the number of studies to identify the key variables associated with bicycle use, and especially those related to the bicycle mode choice problem. This paper presents a comprehensive survey of the modelling literature on the choice of the bicycle for utilitarian purposes, and summarises and assesses the evolution of the explanatory variables and methodologies used. We review both the evolution of the incorporation of latent variables in bicycle mode choice models and the critical role they play. The chronological evolution of the studies is divided into three stages —initial, intermediate and late — according to the different ways of introducing attitudinal or perceptual indicators and latent variables into the models. Our review shows that the incorporation of latent variables in bicycle choice models has increased in the last decade, with a progressive use of more sophisticated methodologies until the arrival of complex models that explicitly and properly deal with psychological latent variables. In fact, with the use of hybrid choice models, latent variables have nowadays become the core of bicycle mode choice models. Based on our review, a set of questions is proposed as a uniform measurement scale to identify attitudes towards bicycling. Recommendations for future research are also presented.     

Modelling user satisfaction in public transport systems considering missing information

Collecting data to obtain insights into customer satisfaction with public transport services is very time-consuming and costly. Many factors such as service frequency, reliability and comfort during the trip have been found important drivers of customer satisfaction. Consequently, customer satisfaction surveys are quite lengthy, resulting in many interviews not being completed within the aboard time of the passengers/respondents. This paper questions as to whether it is possible to reduce the amount of information collected without a compromise on insights. To address this research question, we conduct a comparative analysis of different Ordered Probit models: one with a full list of attributes versus one with partial set of attributes. For the latter, missing information was imputed using three different methods that are based on modes, single imputations using predictive models and multiple imputation. Estimation results show that the partial model using the multiple imputation method behaves in a similar way to the model that is based on the full survey. This finding opens an opportunity to reduce interview time which is critical for most customer satisfaction surveys.