What drives freight transportation customer loyalty? Diverging marketing approaches for the air freight express industry

Transportation - Going beyond the traditional business to consumer air transport passenger perspective, this paper examines what we can learn from combining transaction marketing (TM) and...     

X vs. Y: an analysis of intergenerational differences in transport mode use among young adults

Transportation - Recent research has contrasted the travel patterns of young adults of Generation Y (or, synonymously, the Millennial Generation) with the travel patterns of earlier generations of...     

Regulation,trust and contractual incentives around transport contracts – Is there anything bus operators can learn from public air service contracts?

This paper compares recent experiences in contract negotiation and subsequent commitment in public air services with the bus industry. The heart of the paper is a survey of European and Australian regional airlines, which we mirror with revealed experiences of bus operators. We aim to identify a number of elements in the contracting regimes that have exposed ambiguity and significant gaps in what the principal (e.g., transport department) expected, and what the agent (airline or bus operator) believed they were obliged to deliver. Ultimately airline and bus services are similar in that public authorities procure transport services that are desirable for the society but would be unprofitable without government involvement. In both sectors (theoretically fairly similar) public transport contracts are used, and those usually include obligations and performance measurements. In terms of similarities, one of the surveyed contract details that had a perceived high clarity in both industries was “payment procedures” and amongst those with rather poor clarity was also in both industries “incentives to improve performance and grow patronage”. We also show differences between regional air services and bus operations with regard to performance measurement and pre-specified obligations. Because of the strong safety culture around air services we find that regulation and trusting partnerships are even more important to aviation than to the bus sector. Because of the high level of trust but also because of simpler and more complete contracts in aviation, there is much less (re-)negotiation going on compared to the bus operations.     

Workshop 1: Performance measurement and compliance

This workshop discussed challenges of measuring the performance of transport contracts, which is usually achieved by benchmarking the relevant services against a few key performance indicators (KPIs). Such KPIs (the workshop identified cost efficiency, service quality and safety/security as the top three) can be explicitly included in the contracts (with a focus on compliance) or can be rather informal and part of a trusting partnership. Limited availability of good data and appropriate information technology systems appear to be the greatest challenges within developed markets. In the context of creating a formal market (such as the South African taxi market), which encourages public transport measurement and compliance, our findings suggest that it is important to set as a first step minimum standards to address the backlog with respect to establishing performance measurement regimes.     

Changes in transaction costs over time - The case of franchised train operating firms in Britain

The significant effects of competition, franchising and vertical separation of rail infrastructure from train operation on the level of transaction costs are often anecdotally described in the literature. Although it has been shown that franchising has an effect on total costs, there is very little empirical evidence on whether franchising has an impact on the level of transaction costs over time. One reason for this is, of course, the limited systematic work on the measurement of transaction costs in railways. This paper builds on recent work that applied a top-down approach to transaction cost measurement to identify the size of the transaction sector within rail firms in different EU countries. In cross-country comparison particularly, British train operators turned out to be associated with high levels of transaction costs. However, since the previous work focused on a single fiscal year it did not show any longitudinal effects within one institutional environment or country. Therefore, this paper focuses on British franchised passenger train operating firms and aims to reveal how the transaction sector within those firms has changed over the period 1996/1997-2007/2008 and whether the franchise contract details, such as contract length or the franchising regime, matter. It also aims to estimate the resulting changes in the level of transaction costs and their share in total operating costs for the first time.     

Understanding tourists’ expenditure patterns: a stochastic frontier approach within the framework of multiple discrete–continuous choices

Transportation - This article analyzes the determinants of tourists’ expenditure behavior through the joint adoption of two microeconometric approaches, namely, the Stochastic Frontier (SF)...     

The impact of strategic management and fleet planning on airline efficiency - A random effects Tobit model based on DEA efficiency scores

As a result of the liberalisation of airline markets; the strong growth of low cost carriers; the high volatility in fuel prices; and the recent global financial crisis, the cost pressure that airlines face is very substantial. In order to survive in these very competitive environments, information on what factors impact on costs and efficiency of airlines is crucial in guiding strategic change. To evaluate key determinants of 58 passenger airlines’ efficiency, this paper applies a two-stage Data Envelopment Analysis (DEA) approach, with partially bootstrapped random effects Tobit regressions in the second stage. Our results suggest that the effects of route optimisation, in the sense of average stage length of the fleet, are limited to airline technical efficiency. We show that airline size and key fleet mix characteristics, such as aircraft size and number of different aircraft families in the fleet, are more relevant to successful cost management of airlines since they have significant impacts on all three types of airline efficiency: technical, allocative and, ultimately, cost efficiency. Our results also show that despite the fuel saving benefits of younger aircraft, the age of an airline’s fleet has no significant impact on its technical efficiency, but does have a positive impact on its allocative and cost efficiency.