E‐Shopping and its Relationship with In‐store Shopping: Empirical Evidence from the Netherlands and the USA

Abstract

Despite considerable examination of the impact of telecommunications on travel, little empirical evidence sheds light on the impact of e‐shopping on travel—a recent and increasingly popular form of telecommunications. This paper analyses determinants of online buying and their relationship with in‐store shopping, using empirical data obtained from Minneapolis, USA, and Utrecht, the Netherlands. Based on chi‐square tests and logistic and ordinary least‐squares regressions, the results indicate that online buying is affected by sociodemographics and spatial characteristics of people, their Internet experience, and their attitudes towards in‐store shopping. US respondents who prefer to see products in person are less likely to buy online. Dutch respondents are more likely to buy online as travel times to shops are shorter. At first sight, this counterintuitive result might be related to an urban, innovative lifestyle that supports e‐shopping. A more detailed analysis of Dutch online buyers reveals that they make more shopping trips than non‐online buyers and have a shorter shopping duration. The results indicate that the relationship between online buying and in‐store shopping is not one of substitution but of complementarity.     

Explaining public transport information use when a car is available: attitude theory empirically investigated

Despite recent investments in and growing availability of various public transport information services, levels of apparent non-use (of particular information services) across the population remain high. Policymakers and information service providers could benefit from a better understanding of factors affecting information use. The goal of this paper is to provide more insight into the (non-)use of public transport information by applying attitude theory. A postal survey was sent to a random sample of 10,000 households in Bristol and Manchester, UK. The response rate was 13%. Respondents were questioned about an uncertain journey they were going to make. Structural equation modelling has been used to investigate interdependencies among the factors studied. The results show that the desire to consult public transport information for an uncertain journey is affected by attitudes, subjective norms, and past behaviour. These social-psychological factors are in turn affected by constraints such as travel behaviour and trip context. Crucially in terms of addressing issues of non-use of information it is found that consulting information is influenced by propensity to consider using public transport rather than vice versa as has hitherto been implicitly assumed by many involved in the provision of transport and information services.