Car drivers' willingness to pay for not losing their driving licence

The aim of this article is to discuss theoretically and to study empirically how Norwegian drivers' willingness to pay (WP) for not losing their driving licence vary with their personal characteristics. The theoretical discussion and empirical results are based on standard microeconomic theory and contingent valuation, respectively. The WP values increase concavely with the length of the suspension period of the driving licence and differ greatly between drivers. They increase significantly with a driver's income, dependence on the car at work and driving experience. Moreover, male drivers, young drivers and drivers living in rural areas have higher WP values than their counterparts. Consequently, driving licence suspension will deter drivers to different extents. The relative impacts of the above explanatory variables on the WPs are, broadly speaking, independent of the length of the suspension period.