Predicting the adoption of connected autonomous vehicles: A new approach based on the theory of diffusion of innovations

On the grounds that individuals heavily rely on the information that they receive from their peers when evaluating adoption of a radical innovation, this paper proposes a new approach to forecast long-term adoption of connected autonomous vehicles (CAVs). The concept of resistance is employed to explain why individuals typically tend to defer the adoption of an innovation. We assume that there exists a social network among individuals through which they communicate based on certain frequencies. In addition, individuals can be subject to media advertisement based on certain frequencies. An individual’s perceptions are dynamic and change over time as the individual is exposed to advertisement and communicates with satisfied and dissatisfied adopters. We also explicitly allow willingness-to-pay (WTP) to change as a result of peer-to-peer communication. An individual decides to adopt when (i) there is a need for a new vehicles; (ii) his/her WTP is greater than CAV price; and (iii) his/her overall impression about CAVs reaches a cutoff value. Applicability of the proposed approach is shown using a survey of employees of the University of Memphis. Our results show that the automobile fleet will be near homogenous in about 2050 only if CAV prices decrease at an annual rate of 15% or 20%. We find that a 6-month pre-introduction marketing campaign may have no significant impact on adoption trend. Marketing is shown to ignite CAV diffusion but its effect is capped. CAV market share will be close to 100% only if all adopters are satisfied with their purchases; therefore, the probability that an individual becomes a satisfied adopter plays an important role in the trend of adoption. The effect of the latter probability is more pronounced as time goes by and is also more prominent when CAV price reduces at greater rates. Some caveats may be inserted when considering the study results as the findings are subject to sample bias and data limitations.     

Adoption of alternative fuel vehicles: Influence from neighbors,family and coworkers

During the last years, many governments have set targets for increasing the share of biofuels in the transportation sector. Understanding consumer behavior is essential in designing policies that efficiently increase the uptake of cleaner technologies. In this paper we analyze adopters and non-adopters of alternative fuel vehicles (AFVs). We use diffusion of innovation theory and the established notion that the social system and interpersonal influence play important roles in adoption. Based on a nationwide database of car owners we analyze interpersonal influence on adoption from three social domains: neighbors, family and coworkers. The results point primarily at a neighbor effect in that AFV adoption is more likely if neighbors also have adopted. The results also point at significant effects of interpersonal influence from coworkers and family members but these effects weaken or disappear when income, education level, marriage, age, gender and green party votes are controlled for. The results extend the diffusion of innovation and AFV literature with empirical support for interpersonal influence based on objective data where response bias is not a factor. Implications for further research, environmental and transport policy, and practitioners are discussed.     

标准编写中应注意的问题(下)

GB/T1.1—2009《标准化工作导则第1部分:标准的结构和编写》和GB/T20000.2—2009《标准化工作指南第2部分:采用国际标准》是标准编写的基础标准。介绍这2项标准修订后的主要变化和实施关键要点,并结合制修订铁道国家标准和铁道行业标准出现的问题予以说明,以便指导标准化工作人员和起草标准的工程技术人员对上述标准的理解与实施。     

Advances in consumer electric vehicle adoption research: A review and research agenda

In spite of the purported positive environmental consequences of electrifying the light duty vehicle fleet, the number of electric vehicles (EVs) in use is still insignificant. One reason for the modest adoption figures is that the mass acceptance of EVs to a large extent is reliant on consumers’ perception of EVs. This paper presents a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of the theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs. In addition, we identify gaps and limitations in existing research and suggest areas in which future research would be able to contribute.     

Eliciting preferences for adoption of fully automated vehicles using best-worst analysis

Autonomous mobility is one of the rapidly evolving aspects of smart transportation which carries the potential of reshaping both demand and supply sides of transportation systems. While understanding public opinions about autonomous vehicles (AVs) is a compelling step towards their successful implementation, still little is known about to which extent people will embrace this new technology and how the vehicle features will affect their adoption decision. This study presents a new approach for modeling the adoption behavior of fully AVs using the profile-case best-worst scaling model. In this approach, an AV profile which is characterized in terms of the main vehicle attributes and their associated levels is presented to the decision maker and he/she is asked to select the most and the least attractive attributes. Further, a binary adoption question at the end of the choice task inquires if the respondent is willing to purchase the described AV. Utilizing this method, we can recognize the difference between the intrinsic impacts of the vehicle attributes and the impact of the attribute levels on the adoption decision. Results of the analysis indicate that people are much more sensitive to the purchase price and incentive policies such as taking liability away from the “driver” in case of accidents and provision of exclusive lanes for AVs compared to other factors such as fuel efficiency, safety, or environmental friendliness. Further, it is found that millennials with higher income, those who live in the downtown area, and the majority of people who have experienced an accident in the past have greater interests in adopting this technology.     

How experience of use influences mass-market drivers’ willingness to consider a battery electric vehicle: A randomised controlled trial

Uptake of electric vehicles (EVs) by consumers could reduce CO₂ emissions from light duty road transport, but little is known about how mass-market consumer drivers will respond to them. Self-Congruity theory proposes that products are preferred whose symbolic meanings are congruent with personal identity. Further, Construal Level theory suggests that only those who are psychologically close to a new product category through direct experience with it can make concrete construals related to their lifestyles; most drivers lack this for EVs. For instance, potential performance benefits of EVs might offset range limitations for consumers who have such direct experience. The effect of direct experience was tested in a randomised controlled trial with 393 mass-market consumer drivers. An experimental group were given direct experience of a modern battery electric vehicle (BEV), and a control group an equivalent conventional car. Despite rating the performance of the BEV more highly than that of the conventional car, willingness to consider a BEV declined after experience, particularly if the range of the BEV considered was short. The participants willing to consider a short-range BEV were those high in self-congruity, for whom the BEV could act as a strong symbol of personal identity.     

标准编写中应注意的问题(上)

GB/T1.1—2009《标准化工作导则第1部分:标准的结构和编写》和GB/T20000.2—2009《标准化工作指南第2部分:采用国际标准》是标准编写的基础标准。介绍这2项标准修订后的主要变化和实施关键要点,并结合制修订铁道国家标准和铁道行业标准出现的问题予以说明,以便指导标准化工作人员和起草标准的工程技术人员对上述标准的理解与实施。