Are French millenials less car-oriented? Literature review and empirical findings

Generation effects play a key role in shaping long-term trends in travel behaviors. Though cohorts born until the 1970s have been increasingly car-focused, a reversal of this trend was noticed among the millenials. Determining whether this break-in-trend resulted from changes in living conditions and economic difficulties, or demonstrates a shift in attitudes away from the car, is critical to future travel trends. We bring a contribution to this debate in the French context, through a literature review followed by empirical findings, using the French Base of Local Household Travel Surveys. Through age-cohort analysis, we find evidence of changing travel patterns among the millenials, taking the form of a shift from driving to transit, along with a decline of car ownership. However, travel attitudes of the millenials play little role, as they do not differ substantially from their elders. Besides, we show that generation effects disappear once a large number of structural factors are controlled for. It looks like the main driver of change in travel behaviors comes from a shift in residential patterns, in relation with longer studies and a delayed entrance into the workforce, and possibly because of increasing work pressure, degraded transport conditions and changes in residential attitudes and desired lifestyles. In the end, these assumptions should be further explored, along with complementary research tracks, including the role of economic factors, the effects of learning experience, as well as heterogeneity in travel patterns, in relation with issues of social and spatial equity.     

The effect of attitudes toward cars and public transportation on behavioral intention in commuting mode choice—A comparison across six Asian countries

This study investigated the contribution of psychological factors in explaining the choice of transportation mode in six Asian countries. Data were collected from 1118 respondents in Japan, Thailand, China, Vietnam, Indonesia, and the Philippines. The dependent variable was the intention to use one of three modes for work travel after getting a job: car, public transit, or other modes. The explanatory variables were three attitude factors taken from a previous study, including: 1/symbolic affective, reflecting affective motives of travel mode use; 2/instrumental, referring to functional attributes of travel modes; and 3/social orderliness which represents for environmental friendliness, safety, altruism, quietness et cetera. Several logit model estimates were made using the samples from the six countries separately and together. We obtained three main findings. First, attitude variables about the car were all significant determinants for the entire sample from Asian countries. Second, the social orderliness aspect of public transit was a common concern of respondents from developing countries in selecting this mode for work trips. Third, in countries in which the intent to use a car was not very high, attitude factors about the car were found to be significant determinants of the behavioral intention to commute by car but were less significant in countries in which the desire to use a car was high.     

The best of times and the worst of times: A new best–worst measure of attitudes toward public transport experiences

Attitudes play an important role in determining individual transit behaviour and the measurement of attitudes is relied on by public transit authorities’ world over. Given their role in behaviour and policy making, the accurate measurement of attitudes is of critical importance. Traditional satisfaction scales are prone to bias and on their own they are only a partial measure of attitudes. Given that satisfaction scales have been used to assist with large scale transport infrastructure investment decisions, to aid policy makers examining reactions to alternative policy changes and reform, and to measure the success of new initiatives, deriving robust satisfaction scales should be of critical importance. This paper introduces a dual version of best–worst scaling as an alternative measure of satisfaction. Best–worst scaling is free of the biases inherent in traditional response scales and is ideal for handling the comparative evaluation of large amount of attributes, particularly those which are inherently qualitative. The paper makes a further innovative contribution by proposing a model structure for the joint estimation of satisfaction and importance. Our model shows a better delineation between the attributes used to measure attitudes towards bus use and a more detailed understanding of the relationship between importance and satisfaction; enabling transport operators to better understand what counts most and assess their performance.     

Preferences of travellers for using automated vehicles as last mile public transport of multimodal train trips

In the recent years many developments took place regarding automated vehicles (AVs) technology. It is however unknown to which extent the share of the existing transport modes will change as result of AVs introduction as another public transport option. This study is the first where detailed traveller preferences for AVs are explored and compared to existing modes. Its main objective is to position AVs in the transportation market and understand the sensitivity of travellers towards some of their attributes, focusing particularly on the use of these vehicles as egress mode of train trips. Because fully-automated vehicles are not yet a reality and they entail a potentially high disruptive way on how we use automobiles today, we apply a stated preference experiment where the role of attitudes in perceiving the utility of AVs is particularly explored in addition to the classical instrumental variables and several socio-economic variables. The estimated discrete choice model shows that first class train travellers on average prefer the use of AVs as egress mode, compared to the use of bicycle or bus/tram/metro as egress. We therefore conclude that AVs as last mile transport between the train station and the final destination have most potential for first class train travellers. Results show that in-vehicle time in AVs is experienced more negatively than in-vehicle time in manually driven cars. This suggests that travellers do not perceive the theoretical advantage of being able to perform other tasks during the trip in an automated vehicle, at least not yet. Results also show that travellers’ attitudes regarding trust and sustainability of AVs are playing an important role in AVs attractiveness, which leads to uncertainty on how people will react when AVs are introduced in practice. We therefore state the importance of paying sufficient attention to these psychological factors, next to classic instrumental attributes like travel time and costs, before and during the implementation process of AVs as a public transport alternative. We recommend the extension of this research to revealed preference studies, thereby using the results of field studies.     

Mainstream consumers driving plug-in battery-electric and plug-in hybrid electric cars: A qualitative analysis of responses and evaluations

Plug-in electric vehicles can potentially emit substantially lower CO₂ emissions than internal combustion engine vehicles, and so have the potential to reduce transport emissions without curtailing personal car use. Assessing the potential uptake of these new categories of vehicles requires an understanding of likely consumer responses. Previous in-depth explorations of appraisals and evaluations of electric vehicles have tended to focus on ‘early adopters’, who may not represent mainstream consumers. This paper reports a qualitative analysis of responses to electric cars, based on semi-structured interviews conducted with 40 UK non-commercial drivers (20 males, 20 females; age 24-70 years) at the end of a seven-day period of using a battery electric car (20 participants) or a plug-in hybrid car (20 participants). Six core categories of response were identified: (1) cost minimisation; (2) vehicle confidence; (3) vehicle adaptation demands; (4) environmental beliefs; (5) impression management; and, underpinning all other categories, (6) the perception of electric cars generally as ‘work in progress’ products. Results highlight potential barriers to the uptake of current-generation (2010) plug-in electric cars by mainstream consumers. These include the prioritization of personal mobility needs over environmental benefits, concerns over the social desirability of electric vehicle use, and the expectation that rapid technological and infrastructural developments will make current models obsolete. Implications for the potential uptake of future electric vehicles are discussed.     

Why experience changes attitudes to congestion pricing: The case of Gothenburg

Many cities have seen public support for congestion charges increase substantially after charges have been introduced. Several alternative explanations of this phenomenon have been suggested, but so far little evidence has been available to assess the relative importance of these explanations. We study attitudes to congestion pricing in Gothenburg before and after congestion charges were introduced in January 2013. Attitudes to the charges did indeed become more positive after the introduction, just as in previous cities. Using a two-wave postal survey, we separate contributions to the attitude change from a number of sources: benefits and costs being different than anticipated, use of hypothecated revenues, reframing processes, and changes in related attitudes such as attitudes to environment, equity, taxation and pricing measures in general. We conclude that the dominant reason for the attitude change is status quo bias, rather than any substantial changes in beliefs or related attitudes, although some of these factors also contribute. Contrary to a common belief, nothing of the attitude change is due to benefits being larger than anticipated.     

Car sharing in Norwegian urban areas: Examining interest,intention and the decision to enrol

This article’s objective is to investigate the effects of sociodemographic and residential built environments, directly and indirectly through personality traits, attitudes and car ownership, on willingness to use car sharing in the case of Norway. This is done by examining multiple dimensions of the adoption process: the stated general interest and intention to participate in car sharing among non-members, as well as the decision to enrol as a car sharing user by comparing members to non-members. In this study, we analyse web survey data from 2414 residents from urban areas in Norway, using three structural equation models. Our findings indicate that the adoption of car sharing is complexly related to car ownership, with a noteworthy discrepancy indicating greater car sharing interest, but lower car sharing membership rates among car owners. We also find that environmental concerns exert a clear positive effect on all three dimensions of the adoption process. Being careful with money is linked negatively to interest and intention to participate, while being sociable and agreeable exerts no effect. Car sharers’ sociodemographic profiles are typically that of early adopters, but many of the effects, especially on interest, are mediated by car ownership, environmental consciousness and/or being careful with money, rather than directly on the sociodemographic profiles. Finally, we find car sharing to be more prominent in denser areas, but we did not discover a clear connection with access to public transport.     

The role of attitude structures,direct experience and reframing for the success of congestion pricing

Congestion pricing was introduced in Stockholm in 2006, first as a trial followed by a referendum, and permanently from 2007. Public attitudes to the charges became more negative during the period from the decision to the start of the system. Once the trial started, public attitudes became dramatically more positive over the following years, going from 2/3 against the charges to more than 2/3 in favor of the charges. Self-reported changes in behavior and attitudes considerably underestimate actual changes: about 3/4 of the decrease in car trips and more than half of the change in attitudes seem to have gone unnoticed by respondents, ex post. Self-interest and belief in the charges’ effectiveness strongly affect attitudes at any given point in time, but can only explain a minor part of the change in attitudes. I suggest that the debate and the shift in attitudes can be understood as a public and political reframing of the congestion charges over time.     

The effect of attitudes on reference-dependent preferences: Estimation and validation for the case of alternative-fuel vehicles

Several recent studies in transportation have analysed how choices made by individuals are influenced by attitudes. Other studies have contributed to our understanding of apparently non-rational behaviour by examining how choices may reflect reference-dependent preferences. This paper examines how reference-dependent preferences and attitudes together may explain individual choices. In a modelling framework based on a hybrid choice model allowing for both concepts, we investigate how attitudes and reference-dependent preferences interact and how they affect willingness-to-pay measures and demand elasticities. Using a data set with stated choices among alternative-fuel vehicles, we see that allowing for reference-dependent preferences improves our ability to explain the stated choices in the data and that the attitude (appreciation of car features) explains part of the preference heterogeneity across individuals. The results indicate that individuals have reference-dependent preferences that could be explained by loss aversion and that these are indeed related to an individual’s attitude towards car features. The models are validated using a large hold-out sample. This shows that the inclusion of attitudes improves the models’ ability to explain behaviour in the hold-out sample. While neither reference-dependent preferences nor the attitude affect the average willingness-to-pay measures in our sample, their effect on choice behaviour has implications for policy recommendations as segments with varying attitudes and reference values will act differently when affected by policy instruments related to the demand for alternative-fuel vehicles, e.g. subsidies.