| 通用汽车公司中国市场拓展策略及启示 |
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| 引用本文： | 姚丽萍. 通用汽车公司中国市场拓展策略及启示[J]. 湖北汽车工业学院学报, 2006, 20(2): 65-67 |
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| 作者姓名： | 姚丽萍 |
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| 作者单位： | 湖北汽车工业学院,管理工程系,湖北,十堰,442002 |
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| 摘 要： | 从通用汽车公司在中国的发展历程入手,重点剖析了通用汽车公司迅速拓展中国市场的主要策略,并由此得出企业开拓国际市场的几点启示。
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| 关 键 词： | 通用汽车公司 中国市场 营销策略 启示 |
| 文章编号： | 1008-5483（2006）02-065-03 |
| 收稿时间： | 2006-01-26 |
| 修稿时间： | 2006-01-26 |
Strategy on Chinese Market Development of General Motors and Its Enlightenment |
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| Yao Liping. Strategy on Chinese Market Development of General Motors and Its Enlightenment[J]. Journal of Hubei Automotive Industries Institute, 2006, 20(2): 65-67 |
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| Authors: | Yao Liping |
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| Affiliation: | Dept. of Management Engineering, Hubei Automotive Industries Institute, Shiyan 442002, China |
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| Abstract: | Based on the development course of General Motors in China,the main strategies were analyzed that General Motors(GM) developed Chinese market rapidly.Revelations were obtained to develop the international market from this. |
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| Keywords: | General Motors Chinese market strategies of marketing enlightenment |
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