城市公交企业商业模式探讨——以深圳公交为例

结合深圳公交当前的产业体制，基于特许经营政策稳定、成本规制政策连续、公交市场需求稳定三个假设条件，提出深圳公交企业”特许经营、政府补贴、合同管理、考核兑现”的商业模式，探讨了公交企业商业利润的实现途径，阐述了深圳公交企业商业模式创新的三个路径选择：建设智能公交、发展新能源战略、整合公交资源。

Business model of urban public transport enterprise-take Shenzhen public transport enterprise as the example

Based on current industry system of Shenzhen public transport and three supposition conditions： stability of franchise policy, continuity of cost regulation policy and stability of public transport demands, the paper proposes the business model of Shenzhen public transport enterprise which is franchise, government subsidy, management by contract, subsidy after evaluation, discusses the way to gain the commercial profit, elaborates three ways in business model innovation of Shenzhen public transport enterprise： construction of intelligent public transport, the new energy strategy, integration of public transport resources.