Vehicle aesthetics and their impact on the pedestrian environment

Cars are designed to appeal to the buyer’s self-image, many of them evoking an impression of speed and power. Such an impression conflicts both with the aesthetic language of suburban architecture, and the needs of pedestrians. The research described in this report was conceived as a preliminary investigation of how members of the public view the aesthetic impact of cars in the residential street environment, particularly from the pedestrian’s point of view. The results suggested that people use two distinct sets of criteria when evaluating the motor car and the residential environment in visual terms. When asked to ‘match’ different models of car with different street scenes, respondents avoided referring to abstract visual qualities such as shape, colour and texture, but concentrated instead on the owners: the imagined driver and the imagined householder. The problem of visual harmony was reduced to one of social and cultural harmony. Could the imagined householder be expected to drive this or that car? However, SUVs were singled out as visually intrusive because they blocked the pedestrian’s view. Members of one of the groups, boys aged 11–12, found it difficult to visualise the impact of cars on pedestrians at all, or even to question vehicle design from the pedestrian’s point of view. They just wanted to be in the driving seat.