Economy Ethic of the"eduction Compensation"of Peugeot

As winter approached, Dongfeng Citroen Automobile Co., Ltd. announced it would start a new price reduction initiative called Trustworthy Lion. Anyone who has purchased a Peugeot brand car can obtain full compensation in cash from the distributor,if the value of their vehicle is affected by reductions in new car prices. Although Dongfeng Citroens market share is modest, this unprecedented announcement has startled the industry. It is likely that the move will cause a seismic upheaval in a m…