我国轿车自主品牌发展战略

中国现代汽车工业经过近20年的快速发展，国内轿车市场自主品牌已经迎来了全面崛起的契机。但是由于我国自主品牌起步较晚，与合资品牌存在较大差距，国内乘用车市场主要被合资和外资品牌占据。在这种情况下，如何促进自主品牌的发展，已成为我国汽车产业面临的重大问题。文章通过对我国汽车自主品牌的发展状况及存在问题进行分析，总结并借鉴国外汽车品牌的发展经验，最后提出相关对策建议，以期能对我国自主品牌轿车的发展起到一定的指导作用。

Study on Development Strategy of Chinese Independent Brand Passenger Car

The independent brands on Chinese auto market are ushering in new overall rise opportunities after modem auto industry has experienced more than twenty-year rapid development in China. However, the domestic made passenger car market is mainly occupied by joint-venture and foreign brands due to late start of domestic brands and big gap between joint- venture brands and independent brands. Under the circumstances, how to promote the independent brands has become a significant problem which Chinese auto industry is facing fight now. By analyzing development status and existing problems of auto independent brands and summarizing development experience in this paper, the countermeasure and suggestion are finally presented, which is expected to provide guideline for development of independent brands.