| 基于服务质量差距模型的高速铁路市场营销策略研究 |
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| 引用本文： | 李俊辉.基于服务质量差距模型的高速铁路市场营销策略研究[J].广东交通职业技术学院学报,2011,10(1):77-79,97. |
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| 作者姓名： | 李俊辉 |
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| 作者单位： | 广东交通职业技术学院,广东广州,510650 |
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| 摘 要： | 高速铁路作为铁路的一种新的运输产品,为了能在建成后能发挥预期的作用和经济社会效益,需要采用一些新的管理和营销手段.文中运用服务质量差距模型分析可能使旅客感到不满意的原因,结合高速铁路产品的基本特征,借鉴了相关学者的研究经验,通过采用各种现代的营销策略,为高速铁路的运营提供一个参考.
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| 关 键 词： | 市场营销 服务质量差距模型 获取信息 价格策略 公共关系 |
Service Quality Gap Model Based on High-speed Railway Marketing Strategy |
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| LI Jun-hui.Service Quality Gap Model Based on High-speed Railway Marketing Strategy[J].Journal of Guangdong Communication Polytechnic,2011,10(1):77-79,97. |
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| Authors: | LI Jun-hui |
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| Institution: | LI Jun-hui(Guangdong Communications Polytechnic,Guangzhou 510650,China) |
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| Abstract: | High-speed rail as a new rail transportation product,in order to play upon the completion of the role and expected economic and social benefits,we need a new management and marketing tool.In this paper,service quality gap model is used to find the possible reason that passengers are not satisfied,combined with the basic characteristics of high-speed railway products,drawing on the experience of relevant scholars,through the use of modern marketing strategy,this paper will provide a reference for high-speed ... |
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| Keywords: | marketing service quality gap model get information price strategy public relations |
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