| 中国纯电动车商业模式分析 |
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| 引用本文： | 张洁晶.中国纯电动车商业模式分析[J].天津汽车,2011(12):17-20. |
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| 作者姓名： | 张洁晶 |
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| 作者单位： | 同济大学汽车学院; |
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| 摘 要： | 电动汽车作为汽车产业未来的发展方向，是汽车产业转型规划的重中之重。为了理清纯电动车的商业模式，实行其产业化、商业化运营，文章首先分析了商业模式的定义及发展，之后对比了现有的2种电动车商业模式，认为“裸车销售＋换电池”模式更具优势。文章还给出了其他几种可行的商业合作模式，并提出了相应的政策建议。
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| 关 键 词： | 纯电动车 商业模式 合作模式 政策建议 |
Study on the Business Models of Pure Electric Vehicles in China |
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| Abstract: | As the future direction of the automotive industry,electric vehicles are the most important part of automobile industry restructuring.The main goal for this paper is to clarify the business model of eclectic vehicle in China to support its industrial and commercial operation.The paper first analyzes the definition and development of business model and compares the two existing business models to get the conclusion of the model of Selling the car without battery + replacing the battery is more beneficial.Sev... |
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| Keywords: | Pure electric vehicles Business model Cooperation model Policy recommendations |
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