基于抖音平台开展汽车营销课程改革与探索

2020年,在新冠疫情全球持续蔓延的背景下,面对汽车销量近年的持续下滑,汽车厂家和经销商都积极地在互联网与新媒体上进行各种汽车营销活动。为了使职业院校汽车营销专业的课程内容与企业需求更为贴合,文章以抖音短视频平台中的汽车营销模式为例,探索汽车营销的课程改革,为职业院校汽车营销专业的师生提供借鉴。

Exploration of Automobile Marketing Curriculum Reform Based on Tiktok Platform

In 2020,under the background of COVID-19's continuous global spread,automobile manufacturers and distribu-tors actively engaged in various car marketing activities on the Internet and new media in the face of the continuous decline in vehicle sales in recent years.In order to make the curriculum content of automobile marketing major in vocational colleges more fit the needs of enterprises,in this paper,we take the automobile marketing mode of the Tiktok short video platform as an example to explore the curriculum reform of automobile marketing,and provide reference for the teachers and students of automobile marketing in vocational colleges.