The dogit model

This paper presents the dogit model. That model is flexible enough to permit the choice among specific pairs of alternatives to be consistent with the independence from irrelevant alternatives axiom, as in a logit model, but it simultaneously allows the choice among other pairs not to be. Dogit parameters add an “income effect” to the “substitution effect” already built into the logit model; alternatively, they allow for the joint presence of compulsive and discretionary elements in consumer behavior, or for the identification of captive markets. Eventual estimation of the values of the parameters of the dogit model appears simpler than for the probit model.