论汽车展览的展示设计

对于汽车企业来说表现其品牌形象的方式莫过于参加汽车展览会。但是,参加车展的效果却因展示设计的差异而不同。展览会的整体设计除了汽车本身的基本元素外,大到展区外观设计、展台布局设计及装饰风格和色彩运用等,小到品牌商标、宣传广告,以及宣传册的设计和纪念品的派送等,都从不同的侧面折射出一个品牌的整体形象。显然,如何展示品牌文化和突出品牌形象是汽车展示设计研究的重点。

On Show Design of Automobile Exhibition

Auto exhibition is the best place for automobile corporations to present the complete image and distinctive style of brands. Because of the differences of show design,the effect of auto show also is different. Actually the brand image is reflected not only from auto itself,but also from different aspects,such as a brand trademark,brochure,logo,and souvenir,as well as the appearance design of the exhibition area,exhibit platform layout,decorated style and hue. So auto exhibition should focus on extruding the brand image and presenting the brand culture in its visual designs.