| 交通运输企业品牌价值的模糊综合评价 |
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| 引用本文： | 朱艳茹,胡思涛.交通运输企业品牌价值的模糊综合评价[J].交通标准化,2011(7):171-175. |
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| 作者姓名： | 朱艳茹 胡思涛 |
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| 作者单位： | 淮阴工学院交通学院,江苏,淮安,223003 |
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| 基金项目： | 淮安市交通科技资助项目 |
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| 摘 要： | 构建交通运输企业品牌价值评价指标体系,介绍影响交通运输企业品牌价值的各种因素,在使用层次分析法确定各评价指标权重的基础上,利用建立的Fuzzy-AHP模型对淮安市内典型的运输企业进行品牌价值的实证分析计算,并给出有针对性的提高品牌价值的方法,值得交通运输企业参考借鉴。
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| 关 键 词： | 运输企业 品牌价值 层次分析法 模糊评价 Fuzzy-AHP |
Fuzzy Comprehensive Evaluation of Brand Value for Transportation Enterprises |
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| ZHU Yan-ru,HU Si-tao.Fuzzy Comprehensive Evaluation of Brand Value for Transportation Enterprises[J].Communications Standardization,2011(7):171-175. |
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| Authors: | ZHU Yan-ru HU Si-tao |
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| Institution: | (Transportation College,Huaiyin Institute of Technology,Huai′an 223003,China) |
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| Abstract: | The evaluation index system of brand value for transportation enterprises is constructed,and the various factors that influence the brand value of transportation enterprises are introduced.Using the established Fuzzy-AHP model,the brand value of typical transportation enterprise in Huai′an City is empirical analyzed and calculated on the basis of confirming the weights of indexes by group analytic hierarchy process,methods are given to improve brand value,and it has some reference value for transport enterprises. |
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| Keywords: | transportation enterprise brand value analytic hierarchy process fuzzy comprehensive evaluation Fuzzy-AHP |
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