| 论道路运输企业树立大市场营销观念的必要性 |
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| 引用本文： | 张锡东.论道路运输企业树立大市场营销观念的必要性[J].北方交通,2006(7):111-113. |
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| 作者姓名： | 张锡东 |
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| 作者单位： | 辽宁省交通高等专科学校,沈阳110122 |
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| 摘 要： | 就大市场营销的特点、大市场营销战略实施的步骤及运用大市场营销战略的主要方式进行了全面的探讨。结合道路运输企业的实际得出了中国道路运输企业必须自觉的学习和运用大市场营销理论指导企业实践的结论。
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| 关 键 词： | 大市场营销 道路运输企业 政治权利 公共关系 |
On Necessity for Road Transportation Enterprise to Establish Conception of Management and Sales in Large Market |
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| Authors: | Zhang XiDong |
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| Abstract: | The paper makes comprehensive approach to the characteristics of management and sales, the steps of management - sales strategy implementing as well as the major ways to utilize management - sales strategies in large market. In the light of practice of road transportation enterprise there has been drawn the conclusion that China road transportation enterprise must consciously study and apply thories for management -sales in large market to guide practice of enterprise. |
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| Keywords: | Management- sales in large market Road transportation enterprise Political rights Public relations |
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