| 消费心理学在市场竞争中的作用——从消费者心理角度研究品牌资产价值 |
| |
| 引用本文： | 赵彤.消费心理学在市场竞争中的作用——从消费者心理角度研究品牌资产价值[J].交通科技与经济,2004,6(2):63-65. |
| |
| 作者姓名： | 赵彤 |
| |
| 作者单位： | 黑龙江科技学院 黑龙江哈尔滨150090 |
| |
| 摘 要： | 消费者的购买行为受心理的支配,企业经营者应充分研究、利用消费者心理学,不断提升品牌的资产价值,使之可持续发展,只有这样企业才能在激烈的市场竞争中立于不败之地。
|
| 关 键 词： | 消费者心理学 品牌 资产价值 |
| 文章编号： | 1008-5696-(2004)02-0063-03 |
| 修稿时间： | 2003年7月24日 |
The role of consumer psychology in market competition: famous brand name's capital value viewed from consumer psychology |
| |
| ZHAO Tong.The role of consumer psychology in market competition: famous brand name''s capital value viewed from consumer psychology[J].Technology & Economy in Areas of Communications,2004,6(2):63-65. |
| |
| Authors: | ZHAO Tong |
| |
| Abstract: | Consumers' purchasing behaviors are controlled by their consuming psychology, which business administrators should sufficiently study and make full use of. So to increase the brand name's capital value and to make continuous development possible, the business can secure an invincible position in the highly competitive market. |
| |
| Keywords: | consumer psychology brand name capital value |
| 本文献已被 CNKI 维普 等数据库收录！ |
