中国汽车企业开拓俄罗斯市场浅析

当前,俄罗斯汽车市场发展迅速,发展潜力巨大,中国汽车企业竞争力显著提高,为进入俄罗斯市场创造了条件。文章采取定性分析与定量分析相结合的方法,对俄罗斯汽车市场的历史与现状、中俄汽车产业合作的机会和意义及中俄汽车产业合作的进展情况进行了分析,认为开拓俄罗斯汽车市场对中国汽车产业发展具有重要的积极意义和广阔前景,同时指出了中国汽车企业开拓俄罗斯市场应注意的问题。

Analysis on China Automakers Exploring Russian Automotive Market

At present, Russian auto market is enjoying dramatic increase and has great development potential. The competition capability of Chinese automakers is obviously increasing, thus it is a good opportunity for domestic automobile enterprises to enter into Russian auto market. The history and current status of Russian automotive market, cooperation opportunity and cooperation progress of China and Russian automotive industry are studied and analyzed in this paper, considering that exploring Russian auto market is very important and has broad prospects to Chinese automotive industry development, at the same time putting some problems which should be paid attention in exploring Russian auto market.