航空公司竞争力的多级模糊综合评价方法

为准确评价航空公司竞争力,提出了多级模糊综合评价方法,分析了航空公司竞争力的含义与影响因素,建立了网络型航空公司竞争力评价指标体系,运用层次分析法确定各层次指标权重。确定指标隶属度时,定性指标采用模糊统计法,数量化指标分为正向指标、适中指标与负向指标分别予以确定。分析结果表明:评价指标体系科学合理,多级模糊综合评价方法能够很好地解决评价指标与评价等级判定的模糊性问题,评价结果能够客观地反映航空公司竞争力的总体水平,航空公司可以根据评价结果有针对性地进行竞争力的培育与建设工作。

Multilevel-fuzzy comprehensive evaluation method of airline's competitiveness

In order to evaluate airline's competitiveness exactly, a multilevel-fuzzy comprehensive evaluation method was proposed, the denotation of airline's competitiveness and its effect factors were analyzed, and a competitiveness evaluation index system of network airline was built, in which the weights of evaluation indices were determined by analytic hierarchy process(AHP). The membership grades of qualitative indices were determined with statistical method of fuzziness, positive index, neutral index and negative index were applied to define the membership grades of quantitative indices. Analysis result indicates that the system is reasonable, the method can resolve the fuzzinesses of evaluation indices and rating levels appropriately, the evaluation result can reflect the general level of airline's competitiveness objectively, and the airline can cultivate its competitiveness exactly according to the result. 3 tabs, 1 fig, 16 refs.