| 新能源汽车竞争力提升策略研究 |
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| 引用本文： | 李雪涛,郭萌萌,万冰魂.新能源汽车竞争力提升策略研究[J].湖北汽车工业学院学报,2014(4):71-76. |
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| 作者姓名： | 李雪涛 郭萌萌 万冰魂 |
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| 作者单位： | 湖北汽车工业学院经济管理学院,湖北十堰,442002 |
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| 摘 要： | 通过文献研究、调查研究和实证研究,总结出了影响新能源汽车消费的各个变量,使用SPSS 17.0统计软件对问卷数据进行了分析,得出了影响新能源汽车市场消费的3个关键因素:汽车质量因子、购买成本因子和售后服务因子,并从提升汽车质量、完善售后服务、降低成本几个方面提出了的建议。
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| 关 键 词： | 新能源汽车 消费者行为 消费者影响因素 |
Study on Strategy for Improving Competitiveness of New Energy Automobile |
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| Li Xuetao,Guo Mengmeng,Wan Binghun.Study on Strategy for Improving Competitiveness of New Energy Automobile[J].Journal of Hubei Automotive Industries Institute,2014(4):71-76. |
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| Authors: | Li Xuetao Guo Mengmeng Wan Binghun |
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| Abstract: | Through the literature, survey and empirical research, the variables impacting on the new en-ergy automobile consumption were summed up. The questionnaire data were analyzed using SPSS 17.0statistical software, and the three key factors influencing the consumption of new energy automobile mar-ket were obtained: the quality factor, the purchase cost factor and after services factor. Some suggestionson improving the automobile quality, after services and lowering the cost were put forward. |
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| Keywords: | new energy automobile consumer behavior consumer influence factor |
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