| 浅析结合用户调研管理汽车感知质量 |
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| 引用本文： | 刘盼晖,王燕,丁少春,陈杰. 浅析结合用户调研管理汽车感知质量[J]. 汽车实用技术, 2020, 0(3): 188-191 |
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| 作者姓名： | 刘盼晖 王燕 丁少春 陈杰 |
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| 作者单位： | 宁波吉利罗佑发动机零部件有限公司,浙江宁波 315336;宁波吉利罗佑发动机零部件有限公司,浙江宁波 315336;浙江吉利动力总成有限公司,浙江宁波 315800 |
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| 摘 要： | 文章首先综合分析的当前国内乘用车市场形势,提出汽车感知质量提升势在必行,接下来分析了行业内主流的用户调研手段,研究了用户调研与感知质量两者之间的关系,总结了用户调研信息对感知质量管理的作用。
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| 关 键 词： | 感知质量 用户调研 J.D.Power GQRS IQS APEAL |
Management of Vehicle Perception Quality Based on User Survey |
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| Liu Panhui,Wang Yan,Ding Shaochun,Chen Jie. Management of Vehicle Perception Quality Based on User Survey[J]. , 2020, 0(3): 188-191 |
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| Authors: | Liu Panhui Wang Yan Ding Shaochun Chen Jie |
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| Affiliation: | (Ningbo Geely Royal Engine Components Co.,Ltd.,Zhejiang Ningbo 315336;Zhejiang Geely Powertrain Co.,Ltd.,Zhejiang Ningbo 315800) |
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| Abstract: | Firstly,this paper comprehensively analyses the current domestic passenger car market situation,and points out that it is imperative to improve the perceived quality of automobiles.Secondly,it analyses the mainstream user survey methods in the industry,studies the relationship between user survey and perceived quality,and summarizes the user survey information to perceived quality management. |
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| Keywords: | Perceived quality Customer survey J.D.Power GQRS IQS APEAL |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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