| 基于BP神经网络的卷烟零售量价控制研究 |
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| 引用本文： | 张伟丰,魏仁干,杨丽华. 基于BP神经网络的卷烟零售量价控制研究[J]. 湖北汽车工业学院学报, 2013, 0(1): 64-67 |
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| 作者姓名： | 张伟丰 魏仁干 杨丽华 |
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| 作者单位： | 湖北汽车工业学院经济管理学院 |
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| 基金项目： | 数据挖掘技术在我省地市级烟草公司卷烟营销中的应用研究(2012Y051) |
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| 摘 要： | 针对烟草营销中卷烟货源投放总量难以准确控制的问题,通过分析各区域货源投放量、实际销售量与零售价格之间的相互关系,采用BP神经网络预测,建立了卷烟零售量价控制模型,据此来调控各品类的投放量,测试结果表明有较好的预测准确度。
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| 关 键 词： | BP算法 神经网络 量价控制 预测 |
Research of Retail Volume and Price Control for Cigarette Products Based on BP Neural Network |
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| Zhang Weifeng,Wei Rengan,Yang Lihua. Research of Retail Volume and Price Control for Cigarette Products Based on BP Neural Network[J]. Journal of Hubei Automotive Industries Institute, 2013, 0(1): 64-67 |
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| Authors: | Zhang Weifeng Wei Rengan Yang Lihua |
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| Affiliation: | (School of Economics and Management,Hubei University of Automotive Technology,Shiyan 442002,China) |
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| Abstract: | For the problem difficult to control the total launch quantity of cigarette accurately in tobacco marketing,the relationship among regional launch quantity,actual sales volume and price was analyzed,the volume and price control model of cigarette retail was established through BP neural network prediction to control the launch quantity of cigarette.The testing results show it has a high forecasting accuracy. |
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| Keywords: | BP algorithm neural network volume and price control forecast |
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