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谈到城市交通问题，一般都只提及显形因素— 道路交通设施建设、交通法规的制定以及执法力度等，而忽略隐形因素— 文化建设.本文从隐形因素这一角度，以这种软性的基础的文化建设入手，提出汽车消费文化的概念，并通过对所见所闻的国内外城市交通现象的比较，说明该文化在我国城市交通建设中的重要作用，以及目前该文化的建设对于未来城市交通长足发展的指导性意义，阐述了在当前我国家庭轿车刚刚开始发展之际，适时引导和培育先进、文明的汽车消费文化是非常有必要的.

Attention on Issues of Car Consumption Culture of Urban Traffic Management

When referring to the problems of urban traffic, visible factors including the construction of road transportation equipment, establishment of traffic law and the degree of executing law are concerned, whereas invisible factors such as construction of culture are neglected. At the invisible point of view, based on the flexible and basic culture construction, and compared with what had been seen and heard about the traffic phenomena in China and abroad, the paper proves the importance of culture construction in the urban traffic construction and conducted meaning in the future development of urban traffic, suggests that when family cars are beginning to develop just now, it is necessary to guide and cultivate advanced and civilized consuming culture of cars in time.