以客户为中心的核心竞争力战略定位分析

从实践看,核心竞争力已成为企业成长的重要武器。中国企业只有确立以客户为中心的核心竞争力战略定位,才能在国际竞争中生存与发展。以客户为中心,并不是以客户所有的价值为中心,去满足客户所有的需要,而是取决于公司的战略定位。本文主要从市场竞争战略定位的角度阐述了核心竞争力战略定位:差异化战略、聚焦战略与成本领先战略。

Discussion of Customer-centered Core Competitiveness Strategy Positioning

Practice indicates core competitiveness has already become an important weapon for enterprise development.Only adopting customer-centered competitiveness strategy positioning,can Chinese businesses survive and develop in global market.Customer center doesn't mean customers' overall value is focused on and all their needs must be satisfied.This paper expounds the core competitiveness strategy positioning from the perspective of market competition strategy location including differentiation strategy,focus str...