| 江城居民茶叶消费心理与行为调查分析 |
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| 引用本文： | 杜艳宁,张祥周. 江城居民茶叶消费心理与行为调查分析[J]. 武汉船舶职业技术学院学报, 2011, 10(3): 50-52,65 |
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| 作者姓名： | 杜艳宁 张祥周 |
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| 作者单位： | 武汉工业学院经济与管理学院,湖北武汉,430015 |
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| 摘 要： | 本文采用问卷调查的方式,对武汉居民在茶叶购买动机、购买行为和购后的满意度等方面进行了分析,总结了江城茶叶市场的消费特点和消费趋势,为茶叶生产经营者提供参考。
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| 关 键 词： | 武汉 茶叶市场 问卷调查 消费特点 |
A Study on Tea Consumption Behaviors of Wuhan Citizens |
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| DU Yan-ning,ZHANG Xiang-zhou. A Study on Tea Consumption Behaviors of Wuhan Citizens[J]. Journal of Wuhan Institute of Shipbuilding Technology, 2011, 10(3): 50-52,65 |
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| Authors: | DU Yan-ning ZHANG Xiang-zhou |
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| Affiliation: | DU Yan-ning,ZHANG Xiang-zhou(College of Economy and Management,Wuhan Polytechnic University,Wuhan 430015,China) |
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| Abstract: | Based on the tea questionnaire survey on Wuhan citizens,consumption motive,purchasing behaviors and satisfaction degrees after purchasing were studied,afterwards characters and trends of consumption were revealed and summarized,which would provide reference to people who are in tea busWWiness field. |
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| Keywords: | Wuhan tea questionnaire survey consumption characters |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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