| 欠发达地区省级党报受众市场培育与开拓探析 |
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| 引用本文： | 樊亚平,丁冬女,Fan Yaping,Ding Dongnü.欠发达地区省级党报受众市场培育与开拓探析[J].兰州铁道学院学报,2006,25(5):109-111. |
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| 作者姓名： | 樊亚平 丁冬女 Fan Yaping Ding Dongnü |
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| 作者单位： | 兰州大学新闻与传播学院 甘肃兰州730000 |
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| 摘 要： | 受众市场狭小、发育不成熟是欠发达地区省级党报面临的重要问题,为此受众市场培育与开拓势在必行。本文以《甘肃日报》为个案,通过对其受众市场及其培育之现状、问题和对策的研究,试图为欠发达地区省级党报受众市场培育与开拓提供一定启示。
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| 关 键 词： | 欠发达地区 《甘肃日报》 受众市场 培育与开拓 |
| 文章编号： | 1001-4373(2006)05-0109-03 |
| 收稿时间： | 2006-06-07 |
| 修稿时间： | 2006年6月7日 |
Advertising Market's Cultivating and Opening of the Provincial Party Newspaper in Less Developed Western Regions |
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| Fan Yaping.Advertising Market''''s Cultivating and Opening of the Provincial Party Newspaper in Less Developed Western Regions[J].Journal of Lanzhou Railway University,2006,25(5):109-111. |
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| Authors: | Fan Yaping |
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| Institution: | School of Journalism and Communication, Lanzhou University, Lanzhou 730000,China |
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| Abstract: | Small audience market and immature development of the less developed regions are crucial issues faced by the provincial party newspaper,so it is imperative to develop and nurture the audience market.In this paper,"Gansu Daily" is taken as an example to study the audience market and its current situation,prolbems and countermeasures of the cultivating in an attempt to enlighten the advertising market's cultivating and opening of provincial party newspaper in less developed regions. |
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| Keywords: | less developed western regions "Gansu Daily" advertising market cultivating and opening |
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