| 基于多属性逆向拍卖模型的物流服务交易机制设计 |
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| 引用本文： | 汪磊,王先甲.基于多属性逆向拍卖模型的物流服务交易机制设计[J].武汉理工大学学报(交通科学与工程版),2012,36(2):270-273. |
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| 作者姓名： | 汪磊 王先甲 |
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| 作者单位： | 1. 武汉大学经济与管理学院系统工程研究所 武汉430072;贵州大学经济学院 贵阳 550025
2. 武汉大学经济与管理学院系统工程研究所 武汉430072;武汉科技大学冶金工业过程系统科学湖北省重点实验室 武汉430081 |
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| 基金项目： | “国家自然科学基金项目 |
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| 摘 要： | 传统的物流外包决策方法忽略了物流服务交易市场中供需双方之间的消费偏好不相同,决策目标不一致,彼此信息不对称等客观因素.文中将多属性第一评分逆向拍卖模型引入物流服务交易机制设计中,扩展了物流服务投标者的成本函数类型,分析了其均衡策略,并给出了物流服务需求方的期望效用.
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| 关 键 词： | 多属性逆向拍卖 物流服务 第一评分规则 均衡策略 |
Logistics Service Transaction Mechanism Design Based on Multi-Attribute Reverse Auction Model |
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| Wang Lei
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Wang Xianjia.Logistics Service Transaction Mechanism Design Based on Multi-Attribute Reverse Auction Model[J].journal of wuhan university of technology(transportation science&engineering),2012,36(2):270-273. |
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| Authors: | Wang Lei Wang Xianjia |
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| Institution: | 1,3) (School of Economics and Management,Institute of Systems Engineering,Wuhan University,Wuhan 430072,China)1) (College of Economics,Guizhou University,Guiyang 550025,China)2) (Hubei Province Key Laboratory of Systems Science in Metallurgical Process,Wuhan University of Science and Technology,Wuhan 430081,China)3) |
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| Abstract: | Traditional decision-making technique of logistics outsourcing neglected those objective factors between demander and supplier including:consumer preference inconsistent,decision objective different,information asymmetry,which existed in logistics outsourcing market.The multi-attribute first score reverse auction model was introduced to logistics services transaction mechanism,improving the type of cost function of logistics services demander,analyzing the equilibrium strategies.At last,expected utility of logistics services demander is given. |
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| Keywords: | multi-attribute reverse auction logistics services first score rule equilibrium strategy |
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