| CRM在高校学生就业工作中的应用 |
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| 引用本文： | 於建伟.CRM在高校学生就业工作中的应用[J].武汉船舶职业技术学院学报,2011(5):8-10,17. |
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| 作者姓名： | 於建伟 |
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| 作者单位： | 武汉船舶职业技术学院; |
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| 摘 要： | 文章基于目前国内高校就业工作的现状,将企业管理中的热点管理理念CRM与大学生就业问题相结合,提出了一种操作性较强的高校就业工作CRM体系。
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| 关 键 词： | CRM客户关系管理 就业工作 |
On Application of CRM Theory in College Employment Work |
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| YU Jian-wei.On Application of CRM Theory in College Employment Work[J].Journal of Wuhan Institute of Shipbuilding Technology,2011(5):8-10,17. |
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| Authors: | YU Jian-wei |
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| Institution: | YU Jian-wei (Wuhan Institute of Shipbuilding Technology,Wuhan 430050,China) |
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| Abstract: | Based on the analysis of current situation of college employment work in China,this essay explores the way of applying the CRM management theory into college students' employment work,and an operational CRM system of college employment work has been proposed hereto. |
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| Keywords: | CRM Customer relationship management Employment work |
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